eBooks: With Courage and Patience, We Are Getting There
August 14, 2010
Just how do we make the “e” in e-books stand for “easier”? Well, how about this? Let’s scrap the existing digital rights management. Instead everybody in charge of administering DRM would be re-trained overnight as digital priests. They would certify “trustworthiness” to those seeking to download e-books.
Before downloads, customers would be visited by digital priests of their respective religious persuasions. With great pomp and circumstance, they would “pledge” not to forward their books to everybody in the world without compensating the authors and publishers. Break the pledge, and you’d find yourself in purgatory, hand-copying old encyclopedias.
Or maybe a totalitarian law would work instead. First-offenders guilty of unlawful content reproduction would have to wear a scratchy wool eye patch for one year. For a second crime, the patch would be now a mask. We could set up toll-free hot-lines and reward people for spying on their neighbors.
The Real Point
How To Create Your Own Info Product
July 8, 2010
In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter.
Any product that’s informational, instructional, or educational in nature can be considered an info product.
If you missed the last article you might want to un-line your birdcage long enough to read it first so that you have a thorough understanding of what we’ll be discussing this week, which is how to create your own info product.
As covered in detail last article, here are a few of the reasons why information is the best product to sell online:
· It’s fast to create, fast to market
· There’s no inventory to stock
· The startup costs are low
· You can automate the sales and delivery process
· There are no shipping and handling charges
One of the best things about information products is that you don’t need a product designer or a manufacturing plant to crank out the goods. You also don’t have to spend months and months doing product development.
How to Leverage Your Business with a Free eBook
June 1, 2010
Free has a magical property of attracting even the most well to do in our society. People love to get free stuff. Using free giveaways is the best known strategy for businesses to build prospects and sales.
A free eBook, a free report or a white paper is the perfect promotion strategy for online businesses to attract prospective buyers. Let us see how all you can put this strategy to work for you.
A free eBook or report is an explosive viral marketing tool. Each eBook you give away will be further distributed by people who received it to friends and associates. Over a period of time you will have thousands of eBooks circulating the internet carrying your website links.
When you write and give away a free ebook you or your organization will become known as an expert. This will gain people’s trust and they are more likely to buy your product or service.
You can publish your web site in eBook format. Put the eBook on a disk or CDROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.
5 Guaranteed Ways To Snowball Your Resale Right Profits
April 26, 2010
Resale Right Products are a huge market. Unfortunately, may people are losing more money than they’re making. Ebooks are quickly devalued as everyone tries to offer them at a lower price than their competitors. Finally, the ebook is given out for free and it becomes nearly impossible to sell.
Here are some tips that a select few are using to consistently make sales with the same products others can hardly give away.
1.)Bonuses ? When in doubt, pack on the bonuses. If you join a site that supplies you with new resell rights every month, you’ll have a horde of titles to choose from. I personally try to look for ones that have a minimum price stipulation and allow you to "bundle" it with other products as long as the package is above the minimum price of the ebook.
Here’s another cool idea for a bonus. Find a related affiliate program with a high commission. Ask the owner if you can forfeit your commission and offer it as a "special price" for your customers. Now you have an awesome bonus that your competitors can’t offer!
Internet Business Model For Selling A Single, Unique Product
March 20, 2010
An e-book is a single, unique product. It’s unique because no 2 authors can write exactly the same book since it will contain each author’s own knowledge, personal experiences and other things not known to the other.
When you have a single, unique product, you can sell it directly off your SINGLE-PAGE web site. You want this page to focus on selling this single product. There’ll be NO other links on this page except to your ORDER FORM.
Your main objective is to make the Prospect do one thing and one thing only - DECIDE whether to buy your product or not.
To achieve this goal, your web site will answer 4 simple questions in your Prospects’ minds:
1. Why should I buy this PRODUCT in the first place? ======================================
Show the BENEFITS that will go to HIM if he does.
He doesn’t care what you think of it. He only cares what he can get out of it. If the benefits listed don’t appeal to him, you’ll have no sale. It doesn’t matter how well you answer the next 3 questions if this first question is not answered.
Resell Rights Power
February 11, 2010
The Quickest Way To Have A Product To Sell On The Internet
Creating a product from scratch that you can sell on the Internet will take some time to do.
Writing a book, for example, can take weeks or months to complete. If you’re not a writer, or if you’ve never written before - this can be a daunting task. You will either not start, or abandon it halfway.
However, you can instantly get a book to sell and keep most or all of the money you generate from it if you can find an author willing to sell you resell rights to his book. This is rare, but you may be lucky enough to find a few that you really like.
I’m using a book as an example here, but it can well be any product. I use books because of its awesome power of duplication that suits an Internet Business perfectly, especially when they’re in electronic form (e-books). More on this duplication and leverage principles in upcoming issues (hang on to your seats, it’ll BLOW your mind!).
Your Guaranteed Path to Becoming an Information Product Money Machine
January 6, 2010
How To Turn Your Talks or Articles into Books, eBooks, CDs and More
You may be writing a monthly newsletter. You may have written some short articles or reports. Or you may have the scripts for several speeches or talks you’ve delivered. And if you have a Web site, you’re more than halfway there. Where is there? Your destination to becoming an information product money machine or info guru. You probably know some. There’s Robert Allen, Brian Tracy, Wayne Dyer, Deepak Chopra to name a few. They send you several e-mails a week and a monthly newsletter, they use lengthy sales pages and have a product list as long as your arm-books, eBooks, tapes, CDs, videos, teleclasses, e-courses, seminars, coaching…
They may be a specialist and focus on a narrow niche like how to make more money as an entrepreneur or they may be a generalist in the business or self-help arena. You are a specialist in your field. You’re an expert in the service you provide, whether selling real estate, personal coaching, cutting hair, nutrition and health, etc. If you give talks or have a newsletter or Web site, you have specialized knowledge or information in written form. If you were to take a year’s worth of monthly newsletters, you’d probably have enough to compile a book-at the least an eBook.
How To Bring In Your First $100,000 With Infoproducts
November 30, 2009
Can you really earn a living creating and marketing ebooks, special reports, courses and other infoproducts?
Rather than just try to convince you of that fact, I figured it’s better to go one step further and show you exactly how it’s done.
Creating your own infoproducts, writing ebooks, building courses or membership sites are often the launch pad for becoming an information entrepreneur spinning off multiple streams of online income.
Your number may not be $100,000, it may be lower or higher, the fact is there is a way to continue to turn your knowledge into more profits quickly.
Here is an example of a typical infoproduct entrepreneur’s progress toward $100,000.
Step 1. The First eBook or Infoproduct
You need to quickly launch your introductory ebook, video, audio or other information product and you need to find a way to sell it for $47-$97.
For tips on how to increase the value and price of your information product - refer to the recent article called “5 Exceptional Bonuses That Will Increase Your Online Marketing Business Results” over at: http://www.highertrustmarketing.com/articles/5bonuses.html
Self Publishing Era: Digital Publishing Tears Down Walls
October 22, 2009
Since the birth of publishing, authors have been forced to deal with the middlemen of this industry; the publishing houses. Often some of the best authors are turned away at the door because they are not "recognized" enough. Sometimes the best talent is rejected because big publishing houses just do not have time to look over all of the manuscripts. Well the times have changed. Now authors can self publish their material for next to nothing in the form of an ebook. While many traditionalist stubbornly claim that "customers won’t buy ebooks", nothing could be further from the truth. Some ebook authors make exorbitant amounts of money. What’s better is they get to keep most of their profits. If you are thinking about writing a book, consider publishing it in ebook format. Here are some of the benefits of ebooks?
Lower costs than self publishing
Larger returns than many traditional publishing offers
Work on your own terms
Constant and growing profits
Here are some of the downfalls of self publishing ebooks:
You must learn online promotion strategies
Effectively you are the author, distributor, webmaster and many more positions
20 Ways To Profit With Free eBooks
September 17, 2009
My habit of collecting every free eBook I could lay my hands proved very profitable
to me while building my business.
Here are 20 ways that you can use free eBooks to boost your profits.
1. Build Your List
Use free eBooks as an incentive to get more people to join your list.
2. Keep Your Subscribers
Give away a new free eBook every time you mail your list or at least every month, so they have a reason to stay subscribed. Create a subscribers-only eBook library and keep adding new ones often.
3. Get More Affiliates to Promote Your Product
Offer free eBooks and free brandable eBooks as an incentive for join your affiliate program.
4. Sell Customization Rights to Your Own eBooks
If you’ve written an eBook and have a number of affiliate links in it, you can make more money by selling the customization rights.
5. Back-End Profits
Purchase customization rights to others’ eBooks and give them away free to your list. Profit when they purchase something through your links.
6. Become an Instant ‘Expert’
