E-mail 101: The Dos and Donts
August 23, 2010
Even though many people have been writing e-mails for a few years now, you would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis.
Many people seem to think that because they aren’t dealing directly with another person (or as directly as they would be face-to-face or by telephone), all forms of civility and basic respect for the other person (i.e. the recipient), and the English language, can go out the proverbial window.
Not true! Writing e-mails is still communicating. Both the recipient and the language still deserve your respect.
The following Dos and Don’ts of writing e-mails have been adapted from my eBook entitled “Instant Home Writing Kit”. The first version of these appeared in another one of my books “Internet Basics without fear!” (2000).
E-MAIL DOS AND DON’TS
DO… Use A Descriptive Subject Line
There is nothing more annoying than receiving e-mails in your e-Inbox with no heading, or a heading that does not explain what the contents of the message is all about.
The Lazy Way To Build A Responsive Opt-In Email List
August 7, 2010
If you’re in business on the Internet to make a profit, then you’re probably aware of how significant a list of prospects is to your success.
But what if you don’t want to spend countless hours each and every week promoting, writing and managing a continuous email publication?
Well, here’s a relatively-unused strategy you can apply to nurture a list of prospects who not only trust you, but are also eager for more of your expertise.
And that’s *without* facing the daunting task of writing a newsletter issue every week, draining valuable hours of your business day
“What is it?”, you ask…
It’s simple! You use an autoresponder to store a pre-written newsletter publication. You can then let the autoresponder send out the pre-written issues to every one of your subscribers every week like clockwork.
“But Doesn’t This Result in Far More Work?”
At first, yes, it may seem like a lot of work. But the secret is using your time *wisely*. Sure, you can write an issue each week… but when time permits, you could set up 3 issues all at once, thus not needing to write anything for the next three weeks (assuming you set each issue to go out weekly).
Top 5 Reasons to Use Autoresponders
July 24, 2010
One of the best and newest tools out there for generating revenue is the Auto-Responder. If you aren’t using this tool in your business you are *losing money*!
Many times customers arrive at your website but aren’t quite ready to buy. They may not buy from you until they’ve seen your product more than once. So how do you keep them in your net until they are ready to buy? Auto-responders.
I’ve outlined the top 5 reasons you should be using this simple tool in your business starting today.
1. CHEAP. Of course this is the TOP reason to use auto- responders. Many times your web hosting company will offer fre*e auto-responders with your account. GoDaddy.com, my favorite hosting company offers fre*e auto-responders with your paid hosting account; however, the length of the message is limited. Another great option is Get Response, they offer a fre*e auto-responder account with unlimited auto-responders and up to 5 follow up messages. It doesn’t get cheaper than that!
Interview With Michael Murray: Autoresponder Basics
July 11, 2010
This interview is with Michael Murray, the author of a top selling ebook titled "Autoresponder Basics." Michael is also involved with many excellent affiliate programs.
Terry: Michael, this is a real pleasure to talk about your experience and business on the Internet. To start off, how did you get involved with the Internet?
Michael: I’m disabled and I always figured I’d get a job with computers. In 1996, my dad got the Internet hooked up and I loved it. At the time, I was 13 and a big fan of Goosebumps (the popular book series back then). I would search for information on it. When I was 16, I started seeing lots of "Get Rich Quick" schemes and fell into it and wasted a lot of money. Fortunately, I learned through trial and error the right way to make money online.
Terry: That is an interesting beginning. What led you to develop your top selling ebook “Autoresponder Basics”?
Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits
June 25, 2010
Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them?
“Hello John”? or
“Hello friend”? or
“Hello”?
If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too!
What is personalizing of emails means?
At the beginning of the emails instead of starting the message directly we will call the person by name like ‘Dear John’.
This is possible if you are sending email to one person or few people.
But here you are dealing with a large subscriber base…Some thousand emails…
So what to do?
You need a Mailing list Manager that works with this feature. While you keeping subscription forms, you need to keep two fields. One for the First name and second for the email address. So your cgi script stores your subscribers name in the database.
Five Profitable Ways To Use Your Follow Up Autoresponder
June 12, 2010
What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders.
Web site promotion should start with search engines. Next comes your opt-in list. To maintain your opt-in list you need a mailing list manager or an autoresponder. You can publish your ezine or offer a free email course through your autoresponders.
What are Follow up autoresponders?
Follow up autoresponders send a series of emails to your prospects that goes at specified intervals. You have complete control on this interval period.
Some of the Follow up Autoresponders: (These are follow up autoresponders with mailing list manager features like broadcast emails)
http://www.autoresponseplus.com/
http://www.scripts4webmasters.com/arpproadv/index.shtml
What you can do with your Follow up autoresponder:
1. Offer free email courses:
Load your autoresponder with a series of emails as a free course. Name it as ‘Mini course that doubles Your profits in 7 days’ or something like that. User should really get temptation to subscribe for your course.
Once they subscribe, emails will go at the set up intervals.
Successful Advertising
May 29, 2010
Most folks starting out on the Internet have tried free classified ads sites and they usually get hit by people trying to sell you stuff. Or, they get into the top twenty results in the Search Engines, and a week later drop to number 164.
The Internet, the largest market in human history, has millions of folks in its audience. How do you reach those folks?
EZINE ADVERTIZING The best way of reaching your target audience.
Email newsletters, or ‘ezines’, are sent out regularly to subscribers, or ‘opt-in’ lists. Folks who have ‘chosen’ to receive a newsletter, like the one you’re reading right now. You get results when people read the ezines, read your ad, and, if you have matched the ezine with the product you’re selling, you have reached your target audience.
Ad swap services offer you access to many other folks who would be interested in swapping ads with you. All you do is sign up with them and they send you emails with names and ads. You then contact these folks, negotiate your best offer, and VIOLA ! Your ad is seen in their ezine.
http://www.partenon.com http://www.MyWizardAds.com http://www.Noozles.com http://www.adsmarket.biz http://www.Links-For-You.com
Dear Ms. Subscriber - Please Dont Unsubscribe
May 14, 2010
Don’t be insulted. Don’t take it as a personal rejection. But you can count on it happening without fail.
Each and every time you send a mailing to your opt-in list, a few of your subscribers will opt-out, meaning they will unsubscribe from your list. This doesn’t necessarily reflect on the quality of your newsletter or your offers.
It may simply mean that the recipient’s inbox is so swamped with commercial messages that she can’t find Grandma Sally’s latest news from Tennessee.
Besides, if your opt-in system is healthy, working well, and gathering new subscribers as it should, this minor setback will not have much of an effect on your business as a whole.
On the other hand, your business will be best served if you take steps to minimize opt-outs as much as possible. While email marketing ethics demand that you keep the opt-out process simple, easy, and fool-proof, there are a number of things you can do to retain the subscribers that you have. Your goal is to prevent them from even thinking about clicking the unsubscribe link.
Here are a few suggestions.
Why Autoresponders Are An Essential Tool For Your Business
April 29, 2010
Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?
Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?
The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales.
With spam laws getting tougher, spamming bulk email lists is no more the option. The emails list providers harvest the mail ids and put out attractive ads of millions of email ids which if you use will get you on the wrong side of your customer as well as your hosting service provider. Further uninvited emails invoke a feeling of anger in the receiver and there is not even a remote possibility that they would ever become your customer.
The key is your Optin list. Optin list is simply a list of web site visitor who has filled in a form at your site and opted to receive information from you.
Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers
April 15, 2010
Do you publish an e-zine or newsletter? If you answer yes, you may already know how difficult it is to build your subscribers’ list.
Most people use fake or throw away e-mail addresses.
Most subscribers don’t last long. They subscribe fast and are also quick to unsubscribe.
These days most e-mails you send out to your subscribers don’t reach their destinations due to filters blocking them.
It is increasingly becoming a pain to publish an e-zine.
But before you give up, I want to offer you some internet advertising magical secrets to convert most of your visitors to subscribers without much efforts.
1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.
2. You could offer your visitors a free ebook if they subscribe to your free e-zine.
3. You could offer your visitors a free subscription to your private web site if they subscribe to your free e-zine.
4. You could offer your visitors a free advertisement in your free e-zine if they subscribe.
5. You could offer your visitors a free tangible gift if they subscribe to your free e-zine.
