Article Submitting: How To Study A Publisher?s Website
March 7, 2010
There are many websites that will host your articles on the Internet. Some small, some large, some with guidelines, some without, some support streams of topics, some have a limited focus, some charge a fee and some are free.
With so many places to post your articles how can you maximize distribution with the least amount of effort? You can do so by being selective. Post your articles only on sites that support your topic, have integrity, and have a win/win approach. Since no two websites are alike. Here are a few features to watch for when considering your articles for submission:
1. Search capabilities. When you are at the website is there a search feature visitors can use to find a certain topic? If the page or pages list articles one after the other down a long page readers will not get past the first 20 names. Actually they will not even read that many. Web viewers do not have the patience to scroll through rows of titles trying to find the right subject.
2. How user friendly is the website? If the article section is buried inside a website and you have difficulty figuring out how to submit your article you will want to consider submitting your articles to this site.
10 Explosive Ways To Elevate Your Sales
March 1, 2010
1. Publish an ezine.
Your ezine will provide you with a powerful way to continue to keep your marketing message on your visitors’ minds.
Get more of your visitors to subscribe to your ezine by stressing the benefits your ezine will provide to them, and by providing a bonus for subscribing to your ezine.
Also get more of your “almost subscribers” to join your ezine by making a sample issue available on your site by autoresponder or by publishing an archive of your past issues on your site.
2. Have an about us section.
This section will help you to better tell your visitors what you can do for them.
It will also allow your visitors to get know you a little better, which will help you to increase your visitors’ trust in you.
3. Publish lots of testimonials from your past customers.
Your testimonials will help you to build up your visitors’ trust and confidence in your product.
Include your testimonials on your site and also include a couple of testimonials in each issue of your ezine to strengthen your subscribers’ trust in you and your product.
Visibility Equates to Higher Profits
February 23, 2010
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.
Gaining visibility is one of the most important, and yet often most overlooked, aspect of running a business. Perhaps you don’t run a company, but you are in sales. Visibility applies to you as well.
Before you begin to aggressively position yourself and gain visibility, think about what the vision for you and your organization is. Gaining a vision of what the organization stands for, the impact you want to have on your customers or clients, the quality of products and services, your contribution to your community, and where you want the organization to be in the future is essential as you move forward.
Your vision is your ideal future state. The statement includes what you desire your organization to be like. Again, it doesn’t really matter the size of the organization. Included in the vision are your values. What is really important to you?
Networked Markets Are Democratic, Structured Markets Are Republican
February 18, 2010
Today I was checking out Michelle’s A Small Victory. There are threads on self-publishing that mutated into a dispute about trolls, who was a troll, and whether linking to Little Green Footballs was as “un-nuanced” as linking to “Democratic Underground.”
At one point a troll popped up and I had to blogroll him! The Troll Patrol. It’s protected troll habitat, and of course I had to say that, daring them to do their worst. and taunting them with my Trolls Unlimited Cafepress Section
And then I commented a couple of threads at Michelle’s, making the point that she might wish to use cafepress to publish a book she’s working on - and should probably have tee-shirts with the Best Bon Mots of the Day. To show that Zazzle.com was the way to go there, I posted this:
Ok… now, is this trollery, shrewed marketing, editorial comment or what?
Well, it’s all of the above - and a new clue about the new networked economy.
I’ve made the point before that money is in a way simply Representative of ideas in motion - just as are goods and services.
How Can Multimedia Work For You?
February 12, 2010
Multimedia here and multimedia there. Is it just a flashy thing you don’t need or the reason why your competitors are getting ahead? Today’s reality is that people live on a fast pace so their time is important. They watch tv going from one channel to the other, get a satellite dish so they can watch their favorite show on a different time schedule after putting the kids to bed, go through mail as fast as you can count up to 3, surf on the web with an average of 55 seconds spent on a web page, read the newspaper by going through the big titles, etc. It is a matter of facts, today’s companies and entrepreneurs need to get the best out of every second a potential customer, or current customer, will spend paying attention to their offer. There are many ways to improve receptivity and develop time saving solutions such as using repetivity and faster technologies but how can multimedia work for you?
Have you ever noticed how easy children learn songs from commercials on tv? Do you really think they would learn as fast if all they could see was as static text on tv? As you know, the answer is no. The combination of dynamic images, music and narration improves the receptivity of any audience.
You Attract Who You Are On The Internet!
February 6, 2010
Being online is not only about getting your piece of pie, it’s also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you.
- Search engine placements
- Number of incoming links
- Alexa ranking
- PR Rating online
- Website growth
- What others are saying
The reason why people do this is because, we are all looking for other great companies to tie into. Marketing online is about creating a network of advertising to come back to you. The more you put out there, the more you’ll have coming in.
On another note, the quality of what you put out there is very important as well. You are more likely to have your advertising ad viewed by many people from a very popular website, rather than a newbie. This is why many of the top websites in the world offer advertising to the public. There is money to be made.
As an entrepreneur, you should always be looking for ways to connect your business with others online. This is a crucial step so many seem to neglect to do. Maybe you feel it isn’t that important, or maybe you don’t know how to start.
An Approach to Advertising on the Internet
January 31, 2010
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet.
The Internet continues to grow at a rapid pace. Billions of dollars have already been transacted this year and with the holiday season approaching those numbers will only increase. The traditional forms of marketing and advertising still have their place; however, in a world where one out of every eight dollars is spent online, the traditional 4P’s of business might not fully apply.
In the past, the business mantra was "location, location, location." More businesses have realized that, with the Internet boom, the new mantra is more like "logistics, logistics, logistics." Marketing is not an issue of where you are anymore. Instead, companies need to properly place themselves in the vast World Wide Web so that customers can easily search for the products and services they are looking to buy. This becomes difficult because consumers do their shopping from their computer at home.
The Yin & Yang of Internet Marketing
January 26, 2010
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.
Chinese view opposites as evolving and cycling. There is neither right nor wrong, but rather there is balance, transformation, interaction and a dependent opposition. Think of it as a duality that cannot exist without both parts.
Now let’s apply this theory to Internet Marketing. When I first came online I subscribed to many Ezines and Newsletters and didn’t always pay attention to the ads, but I did read the articles and editorials. They were my "information hotlines" and why I subscribed in the first place.
It wasn’t long before I discovered ezine article submissions. Here then is the Yin & Yang of Internet Marketing: all publications need content — all content (articles) need publishers. Now I could put the two together in a duality that could not exist without both parts.
The Power of Buzz
January 22, 2010
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."
Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us. Often, we base many of our purchasing decisions on information gleaned from friends and well-respected associates. We tend to listen to them more readily then most mass-media messages.
In his book "The Anatomy of Buzz," Emanuel Rosen states, "most marketing today ignores the power of buzz and tries to influence each customer individually." He believes that "buzz travels through invisible networks that link people together. Noise, skepticism and connectivity all influence today’s buzz."
As exhibitors you need go no further than the tradeshow floor to find a network that creates a real buzz. It starts prior to the show, gathers momentum at the show, and then slowly dissipates after the show ends. Every exhibitor has the power to influence the buzz. It all depends on product/service quality, marketing savvy and the decisions made.
Internet Marketing is Changing Right Before Your Eyes!
January 16, 2010
There’s no doubt about it . . .
Big changes are in the air!
In the midst of all the usual scams and rip offs, there’s a New Wave of Marketing techniques that are beginning to immerge that will forever alter what you do, or will take you out of the game.
The choice is yours!
You see, what most marketers have been spending their time on might be called “peer marketing”, that is selling to their fellow marketers. Hundreds and hundreds of programs and ebooks have been written designed to draw in affiliates to do the bidding and “leg work” for those producing them.
So now we have tons of “how to’s” and just as many affiliate programs that have, over time, gotten real old.
Then, on top of all that, you have thousands of traffic exchanges and paid to read email advertising sites to make us think that we’re actually marketing to someone.
But in reality, all we’re really doing is perpetuating this “peer marketing” phenomenon that’s frankly spinning our wheels and getting us nowhere.
We all know it’s not working. We all know that, in spite of all the hype and hoopla, 95% of all online businesses are still failing miserably.
