Exploring Beyond Keywords Into Behavioral Research
August 31, 2010
If you have ever studied search engine optimization, then you’ll know that most educators place tremendous importance on performing good keyword research. After all, it’s true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It’s all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves “How do I get traffic to my site?” For many Web site owners, their source of traffic is an after-thought.
It’s much wiser, to first try and discover what keyword phrases people are searching for on the major search engines and then optimize Web content for those specific phrases. However, there are still further regions to explore that go beyond keyword research. Let’s call it researching the “behavior” of your target audience.
The difference between keyword research and behavioral research is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering while searching. Behavioral research has the added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.
Discover Which Sales Triggers Are Most Effective When Mixed With SEO!
August 26, 2010
We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an “ideal” target audience, there is another more natural aspect that I’d like to just touch on here.
Writing for search engine robots is not enough:
Many search engine optimizers are empowered through training, with the ability to write for search engine robots and have crafted their skills to score exceptionally well for top relevancy. It surely is essential but there is another element that we need to reflect on besides just writing for search engine robots (as important as that is). I am referring to the importance of compelling your visitor to respond right now once they have landed on the Web page as a result of finding you in the top results. Just what is the exact reason that your target audience will make a buying decision? Why will they decide to buy or not to buy? What do they need to read within your copy that will get them to act right now?
Targeted Traffic is More Important than Ever!
August 22, 2010
In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was “targeted traffic.” It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of “general visitors” (general volume traffic) may have looked nice on a statistics report but only the truly “targeted visitors” (target traffic) were usually the visitors making purchases or doing business at the Web site.
While some search engine marketers were simply offering placement for keywords chosen by their client, other SEO’s realized the value of researching keyword phrases and built strategies that were focused on attracting a specific target market. This is why you would sometimes hear conflicting stories about the effectiveness of search engine marketing. People often had their sites optimized for the wrong phrases. These might be keyword phrases that attracted no traffic all or perhaps even keywords that attracted high traffic but the wrong audience. If targeted traffic was important for success back then, it is absolutely essential that we optimize for targeted traffic now. The reason is that as the web continues to age, peoples behaviour appears to be shifting again.
Seven Easy Steps to Boost Your Professional Image With Adobe
August 13, 2010
Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today’s most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free.
Unfortunately, however, few take full advantage of Acrobat’s capabilities. As a result, their documents are not as effective as they could be.
Here are seven easy ways to improve the image and effectiveness of your Acrobat files.
1. Activate links:
E-mail and web site URLs on many Acrobat files look like active links, but don’t function. Although blue and underlined, the links do not take readers to different pages in the publication, launch their e-mail program and address an e-mail, or open an Internet browser and go to a web site.
After creating an Acrobat file, you must activate the links. Start by selecting the Advanced Editing Option, and use the Link tool, to outline the link, assign an action, and format the link.
Then, you must remember to re-save your Acrobat publication.
Most important, every time you return to the original program and make any changes and create an updated Acrobat file, you must remember to reactivate the links! Otherwise, the links will no longer function-even though they will still appear blue and underlined.
10 Ways to Exceed Your Clients Expectations Every Time!
August 8, 2010
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are “Customer Communications” and “Customer Service." Set your effort towards learning to deliver “excellence” in both customer service and communication, and you’ll have distinct advantages over many other competitors. These tips are based on the tried and true method of “under promising and over delivering.”
1. Manage expectations on initial Search Engine placement:
Do NOT tell your prospect that you will get their web site placing in the top 10 search results right away. Don’t guarantee that you you’ll get them thousands of visitors right away. I tell my prospects that I will do my best to position them within the top 30 search results initially. As you know, in this business there are no absolute guarantees, but even if you can often position a client within the top 10 search results on at least a few of the Majors right away, think about what you say before you say it.
7 Ways to Become an Obvious Expert in Your Field
August 2, 2010
Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.
Here are seven ways to use technology to promote your professional services on a limited budget:
Technology makes it practical to promote Obvious Expert status. You can:
- Maintain constant contact. You can keep in constant contact with clients and prospects without the costs of printing and mailing.
- Educate your market. Show prospects what to look for when buying and how quality pays off in the long run.
- Synergy. You can create a powerful synergy between online and offline marketing. Use print to drive website traffic!
Here are some ways to put technology to work promoting your expertise:
1. Keep in touch for free
Does Your Internet Marketing Pull?
July 29, 2010
“Pull Marketing” has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:
1. “Push Marketing” or advertising basically screams at the viewer. “Hey Look at ME, Buy My Stuff NOW!” Because we are exposed to this type of marketing thousands of times a day, we’ve learned to tune it out, hate it and even protest against it. Look at SPAM for instance. People even get arrested for using email to “Push” their offers in front of us!
With Push Marketing we have no choice in the matter. We get a sales pitch whether we want it or not. And who doesn’t want a choice in what they see, read or hear?
2. “Permission Marketing” on the other hand aims to seduce us into allowing others to advertise to us. They offer up promises of great useful content, special offers and discounts if we signup, opt-in or subscribe. It’s effective but loosing ground day by day as we see the content more and more diluted by the ads.
Internet Marketing Solution - Content, Content, Content
July 22, 2010
If you’re looking for the number one, hot Internet marketing solution that will propel your website to the number one spot on the most popular search engines you have a long search ahead of you. The truth is that there really isn’t one technique that will accomplish such a major feat for you. The most successful and popular websites employ a number of techniques to garner that longed for spot. That being said, however; you should know that not all techniques are equal. Some techniques will definitely get you more results than others and the granddaddy of them all is content.
You may have heard this term bandied about and wondered what exactly it is; especially if you’re new to the Internet marketing game. In short, content is the bulk of information that is placed on your site; it is the useful, informational and entertaining information that has one sole purpose. Content is the Internet marketing solution that will drive customers to your site in hordes, if done correctly.
Internet Marketing Help
July 18, 2010
If you’re looking for Internet marketing help you’ve come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business.
Internet Marketing Help Hint #1: Surveys: To find out what your customer thinks of your site try using a survey. A little constructive criticism can go a long way in helping you build a quality site that people are eager to visit and refer others to visit. There are very few other ways to find out what your customer really thinks, wants and needs besides a survey. If you’re concerned that people won’t take the time to complete a survey you can always entice them with something for free in exchange for completing the survey or even adding their name to a pool for a giveaway.
Internet Marketing Guide
July 13, 2010
If you are considering launching a website for your business or entering the lucrative world of e-commerce by starting an online business, there are a few things you need to keep in mind in order to assure your web site’s success. Without taking the time to understand how the Internet and search engines work you will certainly guarantee that no one will see your site. The Internet is a whole new ball game when it comes to marketing. Invest a few minutes in making your website a success by browsing through the tips listed in the Internet marketing guide below.
Simply launching a web site and hoping the search engines will pick it up or that someone will stumble upon it isn’t a very effective strategy. The first Internet marketing guide step you need to employ involves your domain name. The domain name you select needs to be easy to spell, visually attractive and relative to your business. It can be very tempting to come up with a name that either includes a version of your own name or a cutesy or unique domain name (example: www.bobsuseddvds.com or www.gourmetkoffee.com) however the sad reality is that this type of combination is not very efficient for several reasons.
