Link Horse Trading For The PR Challenged
July 3, 2010
After 105 days Google finally updated PR. And it’s about time. There for awhile you couldn’t swing a dead cat and not hit an anxious post on a seo forum wondering where the update was.
Still you can’t blame them for asking. PR obsession is catchy. (And you know if you’re obsessed.) Besides when you have a metric to help identify a higher quality link trade from a lesser one, why not use it?
But maybe it’s time to start thinking in terms of linking in a post PR world. You know without consideration of that little green bar of PR. (gasp) Well, okay what was I thinking? Let’s not go that far - yet!
Yet if 105 days between PR updates becomes the standard maybe we should discuss what owners of PR challenged sites can do to get links. As long as we can agree none of the ideas I’m about to share will work nearly as well as having PR 6 links pages.
Agreed? Good. Then let’s pass GO and see if we can’t collect $200. Or at least snag a few links for those PR 2 or PR 3 sites waiting for the next PR update by using “bundling” or “multiplying”. Starting with a
Are You Losing The Battle For Search Engine Traffic?
June 28, 2010
Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.
On the plus side, search engine traffic is the cream of the crop. There is very low cost involved and the conversion rates are typically quite high. The people that are clicking on your link are searching specifically for what you have to offer.
On the negative side, actually achieving a high rank on the top search engines AND maintaining a high rank is close to impossible for the majority of webmasters. You could spend thousands of dollars and weeks of your life just trying to compete. And in the end, this will undoubtedly lead to frustration and wasted time.
The best option for the majority of webmasters is to not become obsessed with your fluctuating results, but simply to focus on the basics with long term success in mind.
1. Basic search engine optimization.
This is the first step and really quite simple. I read recently that close to 90% of all websites are not search engine friendly. That truly amazed me, because the process is rather simple and takes barely any time at all.
Googlebot Wont Go Home
June 21, 2010
I have ‘Googlebot’ crawl my site every day like a dispossessed spirit that can’t leave.
It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again.
This has been going on now for two months or more, I’ve been watching the stats on my server everyday seeing just where he goes. He will crawl a few pages one day, and the next some other pages, and then finally leave until the morrow. After just three or four weeks, I noticed I got an infestation of lesser bots calling as well, some I have never heard of before, they seem to follow ‘Googlebot’ as though he is the Pied Piper of Hamelin.
What caused this infestation of bots?
Well, I got interested in rss feeds, I thought “What a good tool for drawing traffic to my site.”
So I studied up on rss feeds until I understood what was involved. Now I am no ‘techie’, and the most programming I do is html in ‘Notepad’, making my own web pages.
Increase Your Page Rank Through SEO
June 15, 2010
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.
Remember, "Rome wasn’t built in a day."
This article provides 10 SEO tips that will build your search engine rank.
1. Title
The Title is (usually) the hyperlink provided in the search results so make sure it’s people friendly. Put the most important keyword first, followed by the 2nd?If you need to have your Company name there (branding), put it at the end.
2. Meta descriptions
Use the keywords once or twice in your Meta description. It can be the text that shows up in the description area of the search engine results.
3. H Tags (and proper use)
Have your keywords in an H1 tag at the top of your page embedded in a good description. Not only will it help your rankings but many times the search engines will actually display it in their results.
4. Keyword positioning (on the page)
Have your main keywords high up in the page (the higher the better). The most valuable real estate on a web page is top left corner ? people (& engines) read left to right starting from the top.
Are You Making These Deadly SEO Mistakes?
June 9, 2010
Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods
So you want to exchange links with other web sites in order to get higher search engine rankings?
So you want to create hundreds of auto-generated, keyword rich pages for your site?
Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Firstly, lets take a look at the Google webmaster guidelines page which states:
“Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web as your own ranking may be affected adversely by those links.”
I know that Google is not responsible for all search engine traffic, but it is a good guide to follow because other engines seem to be following along the same lines.
So what is a web spammer?
How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2
June 4, 2010
‘Are Google’s Days in the Dominant Position in Search Technology Numbered?’
In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft’s launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet. This new functionality of being able to search computer files and web files, from the operating system of Windows, has to eat into the market share of Google’s future Search Business.
‘The Google Brand will Survive Albeit in other Advertising Businesses.’
This would explain Google’s ambitious plan to expand beyond search, to become a major ubiquitous brand like Yahoo! Google has expanded into email advertising with Gmail?, and positioning itself to be a major partner with countless numbers of web site publishers with the revenue producing Adsense? program. Google’s Adsense? is probably the most effective associate or affiliate program for web site owners available. It provides significant revenue out of one of the webs 3 main killer apps - clicking on links. With a major IPO to raise cash and these visionary positioning strategies, I am sure Google will leverage its brand into other things. In short, the Google brand will survive albeit in other advertising businesses.
Tales, Fails And Betrayals Of Search Engine Placement Part 1
May 27, 2010
This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!
You will learn about the tricks, and tools I use. If I have an affiliation with any of the companies I recommend, I will let you know. I’m going to start at the very beginning. Therefore, I will assume you have little or no knowledge of how web pages get to the top of the search engines.
There is a reason that large web site companies have names like eBay, Google, and Yahoo! These names are unique, limited in characters, easy to spell, easy to say and the biggest reason ? they are easy to REMEMBER! I also noticed that they are sounds my toddler makes! I’m not a psychologist, so I won’t go there, but you get my point. I’m not saying that your web site name should be googoogaga.com, but the more unique the name, the less chance of duplication by others. Before you consider purchasing a web name, first check it out! Oh by the way, the name googoogaga.com is already taken.
The Purpose of PageRank?
May 23, 2010
I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank is often abbreviated as PR and Google determines this PR bye evaluating how many websites link to yours, even though many of these links are missed.
Who says Google gets to play the role of big brother? Google may be the leader that people praise and follow, yet why do webmasters allow themselves to be caught up in this publicity stunt? Sure it is a BASIC measurement of how much publicity a website is getting, but what is its real purpose?
As Pagerank gains ground webmasters loose sight of what they originally intended to accomplish. By writing this article I hope to give webmasters the foresight to distinguish that in the end PageRank won’t be what makes your website a success. Even though hard work and determination may help you achieve this success; skill, luck, and good timing play a bigger roll.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
May 17, 2010
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you’ll see offers to submit your site to a scadzillion sites for some low nominal fee.
Yeah right. It’s enough to make Pinocchio’s nose grow!
Because it’s just not true. Basically there are really only three search engines that count. Google snags more than 60% of all searches. Yahoo 23%. While MSN search has less than 10%. Which leaves a bit over 5% for the remaining scadzillions to fight over.
So don’t fall for the line those snake oil salesmen would have you believe. You know? That submitting to all known search engines will have the bots lining up like addicts at a methadone clinic to get at your site. With traffic following your high search engine rankings shortly thereafter.
Besides it’s not even necessary. Since if you have just one link from a site already in Google or Yahoo those bots will find you. Sooner or later. Making it safe to keep your wallet securely in your pants or purse.
Internet Directory Submission Tips
May 9, 2010
Internet Directories and their Importance
There are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to build link popularity in hopes of a better page rank. Acquiring links from other websites may obtain the same results, providing they are qualified links meaning the website you want to exchange links with pertains to your business.
One should not exchange links with a “sock” manufacturer, when your online business is “tool and die” they are called “free for all links”.
However, there are some significant differences between the two link sources, Directories have only one purpose in life and that is to provide links to other sites. Directories are an established source of authority in regard to various subject matters. Being listed in directories serves as a level of measure as to the site’s worth.
It is much easier and faster to be listed in directories than to start a reciprocal link building campaign. Since getting listed in directories is of great consequence to a website owner, it is an essential subject matter that warrants full coverage.
Submitting to Quality Directories
