Website Submission to Open Directory Project - DMOZ
March 6, 2010
As an authorative hub a link from a DMOZ directory category to your website will give your site a boost in PageRank? and may assist in getting search engine spiders to crawl your site faster and more often. Google also uses DMOZ data for its Google directory.
What does this mean? It is well known in seo circles that by having a site listing in DMOZ you will also get a listing in the Google directory, effectively creating two high PageRank? backlinks. Hundreds if not thousands of smaller sites also use Dmoz directory data. Check my search engine relationship table for who DMOZ supplies directory data to. So from a single listing in DMOZ the potential for hundreds of backlinks can stack up quite substantially.
Unlike Yahoo! with it’s paid inclusion via Yahoo! Express, you may submit your site freely to DMOZ for inclusion into their database. This can be a harrowing and traumatic experience for some as the DMOZ directory submission requirements are very tight and strict.
DMOZ prides itself on listing websites with high quality content, culling bad and garbage sites. Hopefully I can lay to rest some of your DMOZ submission fears.
3 Super-tips To Build, Promote And Profit More From Your Website!
February 27, 2010
Are you happy with your website? (Does your business even have one?)
Does it ‘perform’ as well as you’d like?
I’m a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips. If I apply these tips to a new (or existing) site, I always feel that the site will ‘deliver’ much more.
So here are three super-tips, to help anyone get the most from their website:
Tip (1) Make sure your website has a Most Wanted Response
“What do you mean by most wanted response?”
Well, do you know what the main purpose of your website is?
- Does your site sell goods? Then which items do you most want to sell?
- Does your site offer content, supported by affiliate programs? Which affiliate programs do you most want to promote.
- Does your site simply operate a newsletter or ezine? Then do you make it easy for people to subscribe, from any page on your website?
What is the ‘point’ of your website?
10 Magic Ways To Multiply Your Orders
February 22, 2010
1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.
2. Publish ezines for other web sites to increase your traffic. You could do it at no charge and in return just ask for a sponsor ad in each issue.
3. Trade endorsement ads with other ezines. They pull more hits and sales than just trading classified ads because it gives your ad instant credibility.
4. Test your ad copy before you start taking orders. Tell your visitors to email you if they want to be notified when you launch a new product.
5. Get your visitors excited about your product by letting them know how excited you are about it. Tell them why you’re excited and use exclamation points.
6. Use incentives to gain referrals if you don’t have an affiliate program. Tell people when they refer customers you will award them with free products.
7. Tell your visitors the reason why you’re having a sale so they don’t think your products are cheap. It could be a holiday/seasonal sale or clearance sale.
How to Write Great Testimonials and Why it Can Increase Your Profits Incredibly!
February 16, 2010
Everyone likes to read or get a referral about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of mistrust with your visitors on your website?
Use great testimonials of your product. Its like the friend who recommends a certain dentist, doctor or plumber. You would rather use the friend’s referel, than pick a stranger out of the yellow pages. I know I would. Would you like to know how to get these wonderful comments that praise your products?
A good testimonial is descriptive, using words that entice feelings of happiness, satisfaction. Words that show a customer is very happy that he bought the product. Descriptive phrases that show how the product has increased the customers, profit, time management, etc….
You probably thinking, yeah right, and just who is going to do that, for me? please read on!
A good testimonial also has a live link and person connected to it. Another requirement to fulfill. Actually this requirement becomes your selling benefit to your testimonial request.
A great testimonial is very important in the world of internet online marketing. It is important in the web design of an internet sales page.
11 Awesome Ways To Attract More Orders
February 8, 2010
1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.
2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.
3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.
4. Create two versions of your e-zine so people can choose if they want ads included with it or not. This’ll attract the people who hate ads to subscribe.
5. Publish your e-zine only on your web site. Have people subscribe to a “new issue” e-mail reminder. This could really increase your traffic and sales.
6. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.
7. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.
5 Reasons Why Link Swapping Is Killing Your Website
February 2, 2010
I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML.
Shortly after it went live I realised that nobody apart from me could see it and it started to dawn on me what this ‘Internet thing’ is all about. It is not about having a stand-alone website plonked somewhere that nobody will ever see - it is about being part of an INTERconnected NETwork of other websites. INTER-NET. The penny dropped - I needed to start getting connected to other websites.
Much has changed since then (my hair got longer, shorter and has since started to recede further up my head for one thing) but it seems the desire and pressure you face as a website owner to exchange links shows no signs of fading. But link swapping is killing your website! Here’s 5 Reasons why…
Reason No. 1 - It’s Addictive!
It’s true. You might not be that far down the link-swapping path yet but I promise you it will happen sooner or later. One day you’ll find yourself laughing like a maniac as you run a report to see how many in-bound links you have and start rubbing your hands gleefully as you reach that magic milestone you set yourself six months ago. You’ll start mainlining reciprocal links:
Improve Your Website In 3 Simple Ways
January 27, 2010
You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you’re well on the way to having a website that will bring you more business. So here they are then - the 3 Simple Ways To Dramatically Improve Your Website..
1. You’re Fishing For Visitors - You’ll Need This To Hook Them.
Ever been surfing on a website that held your attention and then the phone rings? You take the call, take some notes, get distracted, visit another website and before you know it you’ve forgotten all about the website you were viewing. It happens all the time and if you don’t have a Bookmarking tool on your website it will be happening with the people that come to your website. A Bookmarking tool is just a simple link or logo that your visitors can click on in order to bookmark your website or add it to their favourites.
Website Promotion: 10 Volcanic Tactics To Ignite Your Profits
January 21, 2010
If your website sales are down and you desire to ignite it and instantly begin to generate more profits, you may use these website promotion secrets:
1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.
2. Multiply your marketing all over the internet by creating free bonuses for other business’ products. You just include your ad somewhere on the bonus.
3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.
4. Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.
5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.
6. Use your product’s features to support all of your benefits. Just because benefits are more important, don’t forget to list the features.
7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society.
Website Promotion: 10 Reasons Why People Dont Visit Your Web Site
January 15, 2010
If you are not getting traffic at your website and wondering what is the problem, here are a few reasons:
1. You don’t offer free original content. It’s important to give your visitors information they can’t find any- where else. If you’re the only source for a certain type of information, people will flock to your web site.
2. You don’t offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.
3. You don’t offer a free contest or sweepstakes. It’s a fact, people like to win things. If you can fulfill that need, people will stop by to visit.
4. You don’t offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they’re looking for, all in one place.
5. You don’t offer a free e-zine. Most people love to get free information that they’re interested in emailed to them on a regular basis. This saves them time and money.
Website Promotion: 10 Electrifying Tactics To Boost Your Profits
January 9, 2010
Is your business lagging behind?
Are you frustrated?
Cheer up.
Here are 10 electrifying website promotion tactics to boost your profits:
1. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human.
2. Take on as many of your business’ chores as you can handle; outsource what you can’t. Only you can determine how your business is operated.
3. Try out new business opportunities. You could combine them with your current business. It could add an extra profit stream to your web site.
4. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other.
5. Create a free e-zine directory. You’ll attract a lot of traffic from ezine publishers and people that want to subscribe to the e-zines.
6. When you offer a freebie from your site, submit it to free stuff sites. They provide target categories which means targeted traffic.
