About Testimonials and Customer Focused Sites
June 30, 2008
Think about it, when you browse any web site, you are basically trying to see what’s in it for you, whether it be information, news, products or services. All you want is to find, read or collect information that will ultimately do something for you.
If you run a web site, your web pages need to have a lot of content that is of interest to your visitors. Have you just found an exciting product or affiliate program to promote? Before you set up a sales page, write down all the benefits the product offers your users, then design your own page around those benefits.
Invest the time it takes to figure out how you can best approach your visitors so they see value in what you are offering.
There is a difference between features and benefits:
Roses are red. (Feature)
My wife gets ‘happy’ when I give her roses. (Benefit)
Want to make more sales? Give your visitors more than you take. Shower them with useful items such as articles, updated e-books, free memberships and services related to the theme of your web site.
4 Simple Tips for Targeted Traffic
June 23, 2008
Here are 4 of the most easiest and simplest things to implement into a site for a very generous boost in traffic. These can all be implemented within a very short time. Of course depending on the Search Engine you most likely will have to wait for them to spider your site, but when they do,… the Targeted Traffic will come. Ok,… — Tip 1 — It’s a good idea to insert a link to a sitemap into your index page at the bottom, if this is the page you paid for inclusion with. Why? This is so, when the search engine spiders crawl your site they will ALSO spider your sitemap thus indexing ALL of your other webpages via the sitemap. Thus, indexing your whole site into the search engine(s). And having each page in the engines is very good and beneficial for ya, thus giving you more coverage with your site. — Tip 2 — Try to restrict your website to a minimal number of directories as possible. Why? Search engines like to see a URL or web address of like:
http://www.yoursite.com/page.html
NOT one that looks like
(3) Three Traffic Boosting Strategies for Your Website!
June 18, 2008
Every day, on line marketers are dreaming up new ways to gain targeted traffic to their websites; and, almost every beginning marketer will take any kind of traffic to their website because the sign of traffic helps build confidence in the practice of learning to market products, goods, or services over the Internet. Be it SEO (Search Engine Optimization) to boost the ranking of a website, trading reciprocal links with complimentary websites for link popularity, or compiling opt-in email safe lists for direct marketing, the Internet marketer is sure to succeed when following in the footsteps of those that possess the tools and techniques of money making websites.
Now, when one implements a complete marketing plan that entails all three of these strategies: SEO, Links, and eMail, ‘What must one do to stand above the other marketers and really hit pay dirt?’
In strategy one, SEO, there is not much to do once you’ve optimized your site with the proper description and keyword list entered as Meta tags. You set it up and submit it to as many search engines as possible. You can submit it one-by-one by yourself, multiple submits through a submission site, or use PPC (pay-per-click) inclusion by paying for keywords that consumers may use to find your website. This strategy only takes minimal time and effort to maintain or edit, leaving you time to concentrate on swapping links and email (direct) marketing.
The 7 Habits of a Successful Web-Marketing Plan
June 13, 2008
What is web-marketing? Why does your business need it?
The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers).
A well-thought web marketing strategy drives traffic to your site through search engines, and other methods. Search engine strategy helps in getting the highest visibility in the search engine ranking, then helps pull the visitors to your web site if your listing is relevant to their initial query. After that, your web site or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result.
How does a web site communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency.
Habit #1: Keyword strategy
Keyword research must be done to find out what people are actually typing into the search engines.
Of course, it will be important to analyze the competition and your current keywords on an ongoing-basis.
Cross Promote Online For Maximum Profits
June 5, 2008
Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition.
You can find businesses to cross promote all over the Internet. Participate in e-mail discussion groups, online forums and newsgroups that deal with your target audience. Subscribe to e-zines that deal with your targeted audience. Note on your Web site or e-zine that you are interested in cross promoting your products and services. Search in your favorite web directories and search engines to find targeted businesses.
Cross promoting has many benefits. Save money by sharing the advertising and marketing costs. Save time when both businesses share the workload. You can offer your customers new products and services. Get referrals from the other business’ clients. Receive valuable information from the business.
The Sure-Fire Ways To Attract New Customers Now
May 31, 2008
1. Give Away An Electronic Information Product
The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. The information product should relate to your target audience. Just place your advertisement somewhere on the product. Allow other people to give away the information product to attract even more customers.
2. Offer Free Consulting Via E-mail
Allow potential customers to ask you specific questions relating to the subject of your business. Giving away free advice can show your prospects your expertise and give you instant credibility. Another benefit is when you e-mail them back the free advice or information include your signature file to get free advertising.
3. Hold A Free Chat Room Seminar
People go to seminars to learn about a particular subject. With chat rooms you don’t need to fear public speaking or spend money to rent out a seminar room. You can use your own chat room or hold the seminar in someone elses. Holding a chat room seminar is an incredible way to get free publicity. Just send a press release to the media announcing your free seminar.
4. Start A Free-To-Join Club
How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes
May 23, 2008
Holding a contest or sweepstakes can draw a lot of traffic to your Web site. You can announce your site to hundreds of Web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.
The prizes should be something your target audience would need or want. Try to be as original as possible with the prizes you are offering. Always offer more than one prize, a grand prize and runner-up prizes. Use your products or services to give away as prizes. Make sure your prizes have some value, nothing cheap. Give enough information about all the prizes, so people will be interested in entering.
Make it easy for people to enter your contest or sweeps- takes. I feel the easiest ways online are from an entry form on your Web site or by e-mail. Capture as much info. as you can when they enter your contest or sweepstakes like: Company Name First/Last Name Street Address City, State, Zip Day/Evening Phone Number E-mail Address Web Site Address Purchasing History Survey Questions
Marketing Your Business: Our Top Eight Tips
May 19, 2008
How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. How in other words, how can let other people find your business? It should be a long term plan and investment. You should consider it as your job, your business. You need take care of it. If you respect your business and work on it with your effort, you will be rewarded eventually.
So where to begin? Here are some tried and true tips that will help you market your website with confidence. You can begin marketing your website when:
- Your website content is complete. This includes your website text, products you want to sell, the correct title, descriptions, and hidden keywords.
- You are ready for your first customer. You need test it by yourself before send your website to public. Make sure all links are working, the order form is ready. Testing everything you can think of. - You have a clear knowledge of the product(s) or service(s) you want to sell online. You need understand your product very well. Please remember: content is the King. When most people think about marketing, they think of advertising.
The High-Impact Viral Marketing Strategies
May 12, 2008
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don’t have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.
5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.
Ten High Powered Ways To Increase Your Traffic
May 5, 2008
Once you have finshed designing your website, you want to get as much traffic as possible. You can use the following ways to get traffic. 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
2. Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.
3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.
5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and attract people to your web site at the same time.
