Get Better Search Engine Rankings with RSS
April 30, 2007
RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.However, not much attention has been given to the advantages RSS provides for search engine optimization.Why Search Engines Love RSSMany SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.Search engines like Google seem to prefer tightly-themed pages.But where does RSS figure in all this?RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.By using highly targeted RSS feeds, you can enhance your site’s content without having to write a single line on your own.It’s like having your own content writer - writing theme-based articles for you - for free!How can RSS improve my Search Engine Rankings?There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.1. RSS Feeds Provide Instant Themed ContentThere are several publishers of RSS feeds that are specific to a particular theme.Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.Adding these keywords to your pages helps Google tag your site as one with relevant content.2. RSS Feeds Provide Fresh, Updated ContentRSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.3. RSS Feeds Result in More Frequent SpideringOne thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.
How does this benefit you as a marketer?Well, for example, let’s says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.Imagine what an entire month’s advantage could do to your affiliate sales!Why Javascript Feeds Are Not EffectiveSome sites offer javascript code that generates content sourced from RSS feeds for your site.These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.What you need is code that parses the RSS feed and renders the feed as html content that’s part of your page.This is achieved using server side scripting languages like PHP or ASP.A good free ASP script is available from Kattanwebhttp://www.kattanweb.com/webdev/projects/index.asp?ID=7
5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!
April 30, 2007
Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!
It’s true. Not many people actually ‘get it’.
Information marketing has much in common with the ‘old school’ mail order business. In fact, many of the practices you see online today such as two page direct sales mini-sites, mailing lists and unique products, come directly from the mail order model.
Every Internet Marketer would benefit from studying the mail order industry. The basic marketing principles and practices employed by the industry translate naturally to the online environment.
The five core priorities of successful mail order companies parallel those of the online marketer. They are: demographics, targeting, testing and tracking, up-selling and customer follow up. If you aren’t focused on these key areas yet, read on to discover why should be, and what it will mean for your bottom line.
Direct Response Lesson #1: Demographics
Demographic information provides an in depth profile of your potential customer. There are two ways to acquire demographic information, and two separate motives for each method.
You can:
? Acquire data from consumer data mining companies such as MarketShare Online ? Acquire data from your existing customer base
Cisco CCNA / CCNP Home Lab Tutorial: Cabling Your Access Server
April 29, 2007
Cisco CCNA / CCNP Home Lab Tutorial: Cabling Your Access Server
by: Chris Bryant, CCIE #12933
A Cisco home lab is an invaluable study tool when you’re preparing for CCNA and CCNP exam success. Once you’ve gotten a couple of routers and switches, you’ll quickly get tired of moving that blue console cable every time you want to configure a different device. The solution to this problem is purchasing and configuring an access server (AS).
For those of you new to access servers, note that these are not white boxes running Microsoft operating systems. These are Cisco routers that allow you to connect to all the routers and switches in your home lab without moving a cable. You can physically or logically connect to the access server and work with all your devices from there.
When you’re pricing access servers, please remember that you do NOT need an expensive AS. Right now on ebay there are access servers costing up to $5000 - this is NOT what you want to buy. What you’re looking for is something like a 2509 or 2511, which is going to run you anywhere from $100 - $200. It’s money well spent, because once you get an AS, you’ll really wonder how you ever did without it.
Making Good Websites that Stand Out
April 28, 2007
Websites, there’s literally billions of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention. So what makes a good website? I reckon it’s about interaction. You’ve got to make the visitor interested. You’ve got to grab their attention. Many sites use plenty of bright and shiny gimmicks to attract you, but once you make it through to the content of the site it’s just not worthy. A good site uses easy navigation, relevant content, and interactive media like comments and message boards. If you’re fortunate, whoever builds your site may even have a few tricks up their sleeves to make it really fun with sound, video, and other interactive fun stuff.
CCNP / BSCI Exam Tutorial: IP Version 6 Zero Compression
April 27, 2007
CCNP / BSCI Exam Tutorial: IP Version 6 Zero Compression
by: Chris Bryant, CCIE #12933
BSCI exam success is all part of becoming a CCNP, and part of that success is now learning the basics of IP Version 6, or IPv6. One of the most difficult parts of learning IPv6 concepts is the radically different addressing scheme that IPv6 uses as compared to IPv4. Just look at these sample addresses:
Typical IPv4 address: 129.14.12.200
Typical IPv6 address: 1029:9183:81AE:0000:0000:0AC1:2143:019B
As you can see, IPv6 isn’t exactly just tacking two more octets onto an IPv4 address!
I haven’t met too many networkers who really like typing, particularly numbers. You’ll be happy to know there are some rules that will shorten those addresses a bit, and it’s a very good idea to be fluent with these rules for your exam.
You remember from your CCNA studies that there’s no difference between an upper-case letter and lower-case letter in hexadecimal. That’s one of three basic rules you need to know when working with IPv6 addressing. The other factors deal with all the zeroes you’ll run into in IPv6 addresses! One of these rules is the rule of zero compression.
Functions and Subroutines in ASP
April 26, 2007
Functions and Subroutines in ASP
If you read our Tutorial on Include Files (SSI) then you learned how to encapsulate ASP code within include files and the benefits it brings us. As developers, we should endeavour to make our lives easier wherever possible… no one wants to re-invent the wheel after all. Functions and Subroutines exist to not only save us time, but to bring power to our ASP. They are just another way of encapsulating code, but have a lot more functionality than just ’saving some code for later’. First, let’s look at Functions… Imagine a balloon salesman in the street. We’ve all seen them they require one piece of information when you buy a balloon, the colour. Let say we asked for a red balloon… The balloon salesman armed with this ‘information’ then does a pretty basic action… he hands you the balloon. The balloon you received is a direct result of the information you gave the balloon seller. Functions are just the same… they return to you a value based on the information you provided. Lets look at an example Function: -
Power Training for your website
April 25, 2007
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included.
Power Training for your Website ? Build that traffic
By Marc Lindsay
We all know what it is like to get in the gym and do a darn good workout don’t we??
It feels exhilarating and you walk away with a sense of achievement and that you have done something right to your body
Well I was in the gym the other day doing the strength component of my training and I it made me question myself. What is it that makes us bigger, grow more muscle, and get stronger.
Or in the Internet side of things create more traffic flow, have more links coming in and achieve a higher Search Engine Ranking.
They both require constant attention and work, It is better to work two or three major area’s at the same time doing "power movements" as this creates more "bang for your buck" so to say.
The Other Side of the Search Gods Abracadabra!
April 25, 2007
Thousands of servers …billions of web pages…. the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet…from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let’s attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ubiquitous gods that enrich the net, can be unfair …and do wear pitfalls. And considering the rate at which the Internet continues to grow, the problems of these gods are only exacerbated further.
Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly
April 24, 2007
The Advantages Disadvantages Of Internet Marketing are many.
A few Advantages Disadvantages Of Internet Marketing are:
* It’s on the internet so it’s low cost
* Very fast
* And you can reach a global audience
However it:
* Can leave the businessman feeling isolated
* Hard to tell if people are lying because you can’t see their face
* And you can be overloaded with information.
There are more Advantages Disadvantages Of Internet Marketing, but I wont cover them all in one article. However I will focus on a few important ones.
Positives:
Low cost:
The internet is made up of electrons, so there is not really anything physically to grab hold of like in a brick and mortar business. This considerably reduces your costs as you don’t really need many materials or buildings. Just a computer with world wide web capabilities : )
Very fast:
Public Relations and the Internet
April 23, 2007
Public Relations and the Internet
by: Bernice Ly
Although the field of public relations is quite new, it is seen to be pivotal to many companies when coordinating advertising and marketing campaigns. Public relations, which is often defined as “The art or science of establishing and promoting a favorable relationship with the public” (Answers.com 2006, p: 1) has been increasing in popularity, especially now with the Internet being used as a tool for communication in modern society.
Frequent usage of the Internet has allowed consumers to communicate and access products and services from companies more easily. For example, Jerry Fireman states, “Public relations can be cost effective because the media—rather than the marketer—takes on the expense of delivering the information to the intended recipient.” (Fireman 2006, p: 1). Hence, by advertising on the Internet and promoting good relationships with clients, public relation officers are now able to achieve access to a wider market with a lower expenditure rate. Furthermore, the Internet has viewers from different nations and cultural beliefs; therefore, the scope of campaigns for modern public relation officers has increased.
