Are You Backing Up Your BIGGEST Asset?
May 31, 2007
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?
OK, now imagine losing your entire e-zine subscriber list. Did that pang just get a bit more intense? (Ouch!)
Several Internet marketing gurus were recently asked the question, “If your office was burning down and you could save one thing, what would it be?”
The unanimous answer among all of them was, “my list”!
Your list is your goldmine. It’s your pool of warm prospects and clients with whom you’ve taken months to build a level of credibility and trust. They’re your ticket to a steady stream of income.
It can take years to build a large collection of opt-in subscribers. But they can disappear in a flash if they’re not protected.
So, are YOU backing up your list on a regular basis? (Be honest!) If not, let’s get you started today.
If Your List Resides on Your Computer…
Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites
May 30, 2007
First Generation - The Popup
Popups, if you’re somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites.
Popups are secondary browser windows that are opened up using JavaScript code. The properties of this new browser window are set in such a fashion that the new window does not have a address bar, status bar or the menu.
Until about a few years ago the popup was considered to be the biggest breakthrough in advertising on the web.
When they were first introduced they were a great success and click-through rates went through the roof.
Exit the banner ad - enter the popup.
Web marketers could interrupt whatever a visitor was viewing, by launching a secondary window on top of the first to draw attention to his advertisement or opt-in list or any other item that he wished to get the attention to.
After a while like most good marketing tools, popups started getting abused. Popups would open secondary popups and eventually by just visiting page that has a single popup in it, you would end up with a barrage of say about 15-20 popups. This was exploited by unscrupulous marketers to the fullest, especially those hawking porn sites.
Search Engine Marketing 101 For Corporate Sites
May 30, 2007
When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.com, yahoo.com, msn.com and many others. Some people are looking for your website. So how do you capture people searching for what your site has to offer? Through techniques called search engine marketing (SEM).
This tutorial is foundational information for anyone looking to implement search engine marketing. This tutorial will also help you understand how the search engines work, what SEM is, and how it can help you get traffic.
What is a Search Engine?All search engines start with a “search box”, which issometimes the main focus of the site, e.g. google.com, dmoz.org, altavista.com; sometimes the “search box” is just one feature of a portal site, e.g. yahoo.com, msn.com, netscape.com. Just type in your search phrase and click the “search” button, and the search engine will return a listing of search engine result pages (SERPs). To generate SERPs the search engine compared your search phrase with information it has about various web sites and pages in its database and ranks them based on a “relevance” algorithm.
Cisco CCNP / BSCI Exam Tutorial: Leading Zero Compression
May 29, 2007
Cisco CCNP / BSCI Exam Tutorial: Leading Zero Compression
by: Chris Bryant, CCIE #12933
The BSCI exam and CCNP certification requires that you be well versed in the basics of IP Version 6, or IPv6. If you’re new to IPv6, you’ll quickly learn that it’s not exactly just two more octets slapped onto an IPv4 address! IPv6 addresses are quite long, but there are two ways to acceptably shorten IPv6 address expression. To pass the BSCI exam, become a CCNP, and get that all-important understanding of IPv6, you’ve got to understand these different methods of expressing an IPv6 address. My last IPv6 tutorial discussed zero compression; today we’ll take a look at leading zero compression.
Leading zero compression allows us to drop the leading zeroes from every field in the address. Where we could only use zero compression once in an IPv6 address expression, leading zero compression can be used as often as is appropriate. The key with leading zero compression is that there must be at least one number left in each field, even if that remaining number is a zero.
The Monster Garage of eLearning
May 28, 2007
Have you seen Jesse James on the Discovery Channel’s Monster Garage? Each week Jesse and his handpicked team create a customized vehicle to dazzle and amaze you. So what does this have to do with eLearning? Read on…
Big boys like big toys
Did you see the episode when the:* Cadillac Escalade becomes a tailgate party? * DeLorean is transformed into a hovercraft?, or the* Scary monster Santa float as it makes it debut in a parade?
WOW they were great… and it got me thinking…Jesse’s approach to monster car design is directly related to leading successful eLearning programs. Here’s why…
Each episode starts with a sketch of the “dream machine” and Jesse’s verbal description of what he expects the machine to do. Just like Jesse’s articulated vision, the training project leader has to be able to articulate the program vision and expectations to his boss and the team. If you can’t describe the training purpose, it’s time to re-think the project!
The Monster Garage rules are simple: 1) When completed, the monster machine must appear to be stock. 2) The team can spend no more than $3,000 cash for parts. 3) Jesse and his crew have only seven days and nights to design, build and race the machine.
What is Blogger.com?
May 27, 2007
In the late 1990’s three San Francisco based web developers came up with the idea of being able to share information about anything on the web. The terminology they used was called blog. It’s use was considered a mix of web page / personal journal. It’s original usages were vast and wide, but more and more people came to use them as a personal tool that is available anywhere the Internet is. The three friends would eventually create Blogger.com one of the largest blogger sites on the Internet today. Blogger, which stands for Web Logger, has increased in popularity over the past three years. There has been so much interest in what capabilities it holds Google.com purchased them. Eventually, Google assimilated their technologies and imported them into the popular plug-in, The Google Toolbar.
Blogger.com allows a user to create a userid. Depending on the userid and password the user creates a specialized link namely "yourlinkname.blogspot.com". This space can be saved as a bookmark and published to the public or through a distribution list to a select few people. Your site is logged as a "webring" type of atmosphere, should you decide to take the information public. You can see all users who have published blogs and even enter in information on the blogs should they let you. Discussion groups and personal files are housed all within this environment making it a fun place to surf about and learn about different people and things.
How to Start an Internet Business
May 26, 2007
The first thing I must say is it’s a mine field out there, and you must take time to look at what it is you are going to do in your business.
If an affiliate program is your choice then make sure that it pays down 2 levels and is well established, and pays you a good commission for your work!
There are a number of things to take into account at this point, what amount of time do you have to dedicate to your new online business! Why do I ask this question, because it’s all too easy to jump at several opportunities when you only have the time to do justice to one.
Remember if you are serious about making a living online pick one opportunity and run with it, use the resources and tools listed to help you max out the best from any opportunity you join, and then when you start to get results, and you will, apply the same system for as many business opportunities or products as you like!
3 Steps To Turning OK eBook Sales Into Unbelieveable Results!
May 25, 2007
Have you noticed that 90% of “How To” information about creatingand marketing your own information-based products online is basic beginner stuff?
Yet, every week we hear from those looking for help taking theirbusiness to the next level.
It’s true, the vast majority of dreamers never earn a cent because they simply don’t get started.
Most of the how to ebooks are aimed at this audience.
What about the large group who struggle to turn initial success into a massive success?
Now - it’s true, we all want to constantly improve our businesses,meaning that we are never completely satisfied with our results.
Yet there is still a massive number of people who have achieved some initial success - but not quite enough to both sustain and grow their business to the next level.
Do you fall into one of the following categories?
- Working your online business part-time, hoping to replace full-time job? - Working your online business full-time, want to hire some help to free up more of your time to focus on growth - Finished testing your latest product or service, results look positive, but you really need to ramp up quickly to beat the growth curve.
Increasing Link Popularity WITHOUT Exchanging Links
May 25, 2007
Yes, it can be done. Here are 7 ways that a site can acheiveincreased link popularity without having to exchange links:Directory Submissions - Submit to the Open Directory and othersites like JoeAnt and Gimpsy. These are all human revieweddirectories, therefore search engines will consider that yoursite must be of pretty good quality to be listed in them. Submissionto these sites is free, but there can be quite a wait to getreviewed, since editors are unpaid volunteers. In addition toa link popularity boost, a listing in Open Directory will getyour site listed in the other Open Directory powered siteslike Google’s web Directory, AOL’s web directory and many others.Tips For Directory Submissions:Editor Check - Is there an editor for your desired category?If not, consider applying. For Open Directory, this cangive you the power to add your site much more quickly.Link Title - Don’t try any tricks to get keywords in your titleif they are not in your company name. This will get your listingedited if the listing is approved or rejected outright. Thetitle must be your official website or company name.Description - Again, don’t try to insert extra keywords here,it could backfire and your description will be edited or yourlisting rejected. The description should be short and concise.Just tell what your website offers and give some product or service examples if appropriate. Again, keep it short!Be patient! - It may take weeks or months to be reviewed. Ifyou’ve submitted before and are still not listed, try writinga polite note to the editor of the category to see if therewas a problem.Paid Submissions - Paid submissions to quality directoriesand portals is also a good idea. It is well known that alisting in the Yahoo directory area will give you a good Google PageRank boost. Listing in the Yahoo directory areais $299, so skip this option if your budget is limited.Pay-Per-Click Search Engine Submissions - Google lists theresults of many smaller pay-per-click search engines. Thiscan help link popularity if your site is listed in theseresults for your important keywords and phrases. There arehundreds of these smaller PPC engines that offer a freeadvertising credit just for signing up. Take a jaunt onover to PayPerClickSearchEngines.com for a good list of them.Submit listings under all your important keywords and phrasesand include keywords in your title.Affiliate Program - Having an affiliate program can boost youroverall sales by letting other sites do the advertising for you,but did you know that this can also help link popularity? Forsome affiliate program services like Commission Junction orLinkShare, they use a special link to track clicks and sales,so these may not be effective since they do not contain youractual domain name. The kind of affiliate program I am talkingabout is the type that uses your domain name in the tracking URLyou give affiliates to use. Something like:http://www.yourcompanyname.com/aff?64340As long as your affiliate program uses this type of link, thenyour site should see an increase in link popularity. Just makesure you offer a good incentive for affiliates so that they willadd your link to their site. Even better, you can approve onlyrelated sites or sites with a good Google PageRank or Alexatraffic ranking into your program!Specialized Submissions - What type of site do you have? What do yousell? Chances are there is a directory that specializes in justsites like yours. Have a casino or gambling site? There are manygambling portals and search engines. Submit to all of them.Have a site that sells antique fishing tackle? Yep, there aredirectories relating to fishing, but you can also submit to themany antique and collectible directories as well! Sell weddingdresses in New York? Submit to the many wedding and bridal directoriesand the New York search engines too. Whatever your niche, chances arethat there is a specialized directory or search engine for that area.Find them and submit! You’ll benefit from the targeted traffic theysend but also increased link popularity.Create Your Own Directory - Set up your own specialized search engine,directory or portal catering to your target audience. Your site canbe a featured or showcase site on the main page and other pages!To attract users, add interactive content such as forums, have chats,offer contests, the possibilities are endless.Expired Domain Names - Maybe a site in your industry has gone out ofbusiness? You may be able to pick up their domain name and with itall their incoming links and traffic. Increase your link popularityby adding your link to the site prominently, then go ahead and re-direct the user to your site after a few seconds. Don’t re-directquickly or you may not reap any link popularity benefits.That’s it! 7 ways to increase your website’s link popularity withoutmaintaining a links page and without sending your visitors to competitors!
Kacey Donston - Submit-URL.net has been promoting online businesses since 1998.Offering search engine optimization, positioning services, pay perclick campaigns, ranking checks, resubmissions, evaluations and more.We offer comprehensive packages for home business owners, small businessesand corporate customers. http://www.submit-url.net
Choosing a good domain name isnt always so simple.
May 24, 2007
So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?
What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name.
First off, what is a domain name and why would I want one?
A domain name makes our lives much easier when surfing the internet. You see, all computers on the internet are actually referenced with what is called IP addresses. On the internet, IP addresses are four sets of numbers that serve like street addresses allowing two computers to talk over a network. An example of an IP address is the one for Google.com. It is 216.239.39.99. If you enter this IP address into the address bar of your browser it will bring you to Google’s home page in that very same way that typing www.google.com would get you there. Unfortunately, we humans have difficulty remembering our phone numbers let alone so many digits for all kinds of sites. That’s one of the main reasons domain names were invented.
