Headlines Bring Sales–Where and How to Use Them - Part 1
June 22, 2007
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.
Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way.
Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales.
Headlines bring far more sales than the copy following them. Perhaps you are a skimmer too. Skimmers usually just read the headline.
How to Use Headlines
1. EZINE ADS
Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales because they don’t use a benefit-driven headline at the top of the ad. For instance, “YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES.”
Start with the benefit in capital letters. Make a free offer to get people to visit your Web site. Include contact information in hyper links. Make your ad 5-7 lines. Don’t pitch what you are selling in the ad–this doesn’t motivate.
Optimal Website Design
June 21, 2007
Optimal website design is the art of logical navigation.
It will offer consistency while providing useful, quality information that is attractive to the eye and easy to understand. A well designed site will lead your viewers to the starting point and direct them through your site without confusing them.
While there are many ways to design a website there are a few basic design principles that will help you create a site that is user friendly and attractive.
1. Use lots of white space.
Don’t feel that because you have a whole screen you need to fill it up with ’stuff’. Your page should follow a clean outline. Include your site name at the very top. Below that, list the subject of your page followed by information on your topic. Leave adequate space between each section.
Don’t cram a lot of pictures and ads on your site. If you have an ad, keep it off to the side or subtly intersperse it between your text. The idea is not to overwhelm your reader with a lot of advertisements.
It’s best to keep your text on a white background. If you do choose a colored background be careful that your text doesn’t blend into the background making it difficult to read.
Cisco / MCSE Exam Study: Creating A Road Map To Success
June 20, 2007
Cisco / MCSE Exam Study: Creating A Road Map To Success
by: Chris Bryant, CCIE #12933
Planning for success on the CCNA, CCNP, and other Cisco exams is much like taking a trip in your car. You’ve got to plan ahead, accept the occasional detour, and just keep on going until you get there. But what do you do before you get started?
Create a road map - for success.
If you were driving from one side of the country to another, you certainly wouldn’t just get in your car and start driving, would you? No. You would plan the trip out ahead of time. What would happen if you just got in the car and started driving in the hope that you would someday arrive at your final destination? You would never get there, and you’d spend a lot of time wandering aimlessly.
Is Your Websites Link Directory Even Worth Having?
June 19, 2007
Let’s face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your Meta tags, and keeping your content fresh. But we are here to discuss only one part of the pagerank dilemma. In fact this article will focus more on other, and in some cases, more important benefits of a proper links directory.
Directory Structure
- Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster.
- Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this.
Got Spiders?
June 19, 2007
Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers.
I spent cash on get-rich-quick submission services that claimed they would submit my page to thousands of seach engines. . .for a small fee. I spent money to get registered with big name search engines. I even spent money on search engine optimization services.
And then I waited. . .
I waited to see SOME response–any response–from all of this work I had done. I waited for the spiders to reach my pages and rank my page for everyone to see. I waited for my blown marketing funds to come back to me in profits. . .
But they never did. The spiders took weeks. The page rankings were dismal. I was ready to give up.
And then I received this vital piece of information from a fellow marketer: the more links you have on bigger websites, the faster your page is spidered. . .
That’s right: Since search engines rank higher-PR sites more often, they will find your page a lot faster if you get your link on a highly-trafficked website!
Top Ten Steps To Prepare Yourself for Online Marketing
June 18, 2007
Still marketing through press releases, networking groups, and talks to groups? If these ways have brought you few clients or product sales, you may now be ready for your virtual marketing machine, the Internet!
To get ready follow the following ten tips:
1. Buy an up-to-date computer with a 56k modem or more and Internet capability.
2. Open an email account. Bypass the freebies, because you need an email account from which you can send an attachment. You want to look professional. For you email address, don’t use confusing letters and numbers. Use your name plus business keyword such as Judy@bookcoaching.com.
3. Educate yourself about email, the Internet, and your own computer program. Take a community college or adult school computer and Internet program at low cost or free. You’ll notice many others like yourself there, eager to learn. More advanced students will help you each step of the way.
4. Hire a one-on-one low-cost computer/internet coach, who can give you individual lessons if you don’t want to attend seminars. They can help you proceed successfully with your eBusiness. Call your local high schools, computer schools or colleges for computer-savvy student who will be happy to receive $8-10 an hour.
How To Set Up A Professional Website On Your Own Using Web Templates
June 17, 2007
To create professional websites is not an easy task by any means. There are many things that you got to take into consideration like easy navigation, strategic links, clean coding, professional layout, easy downloading, scanability, usability and so on. These are the elements that differentiate a professional website from a mediocre one. So in a way it’s not designing the website that counts but how the website is designed.
The only option that most of us have in order to design a good website is to hire a web- designer. Web-designers can help you come up with a great website that looks professional and is coded to perfection, but what about the time factor, leave alone the costs. Here’s where web templates come to the rescue.
What are web templates?
Wondering what web templates are? Well, to put it in simple terms, web templates are semi-finished, pre designed web pages that can be used to create and host websites in less time. They are coded and have everything from graphics to logos and can be customized if required to add new pictures, content etc.
Why are web templates considered semi finished WebPages?
A Parent’s Guide to Online Gaming, Part 1
June 16, 2007
A Parent’s Guide to Online Gaming, Part 1
by: Steve Hall
The internet touches every aspect of your children’s lives. Where you might look up an unknown word in a dictionary, your kids are more likely to use dictionary.com. Where you use the telephone, they use instant messenger. An even greater difference can be found in how they play games. Where the games of their parent’s generation may have involved a board, cards, or at their most sophisticated a console system, the games your children play on the net can be far more complex. They mine gold, spread empires, fight dragons and aliens alone or with tens, hundreds, even thousands of their fellow gamers. All of this makes for a confusing mish mash of names, places, jargon and lingo that can leave you with no idea what your kids are actually doing and a vague feeling of uneasiness that some part of it might not be good for them.
What is Gmail?
June 15, 2007
Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google’s very own email services repository. Best of all, it’s free! Well, it’s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.
Found at gmail.google.com, users were at a frenzied pace to secure the names and aliases that may be snatched up once the floodgates were open. People are exclusively invited to partake in the beta testing were selling their names and invitations for quite a handsome sum on eBay. Most users will have to wait until Gmail goes live before actually trying it out. However with all the functionality at a price like this, how could anyone refuse?
Effective Webdesign
June 14, 2007
D.zigns dzignerwebs
The Basics
Before starting on how to design a website effectively, how about clearing some basic web design concepts? Designing Effectively
Now that you know what web design and related terms mean, lets get down to the real thing: Designing Effectively How to balance artistic design with practicality and functionality.
Use of graphics and content
Unless your website is all about graphics, how to make them, edit them or just a bunch of links to graphics websites, I suggest you use graphics sparingly, especially the flashing, twirling kind. They not only detract readers from the content, but they also take ages to load. You do not want your readers to leave your website because your graphically attractive page does not seem to load fast enough. Then again, too much text is boring. So mix and match the graphics and text on your page, having enough white space so that the page is not plain annoying.
Layout and design
While designing, keep in mind that poor layout and design will make your pages unreadable and difficult to keep your visitors on your website for long. Some of the things that make a poor design and layout:
