Remote Backup
September 22, 2007
Remote Backup
by: Matt Garrett
Preservation of computer files is essential for the proper functioning of businesses, and therefore, remote backup is becoming a more popular option for many businesses and individuals. One crash can destroy essential files, which, if not recovered, can damage your company’s reputation and its ability to function. Remote backup is a relatively inexpensive and easy way to make sure that your files never get lost. Although the best remote backup programs require an investment, in the long run, it is much cheaper and more efficient than hiring an individual to back up your files regularly. Unlike computers, individuals can forget.
The best remote backup programs are internet based, have a high level of security and a good support service. Remote backup usually works on the internet, LAN or ICP/IP network. The remote backup program sends the data to your offsite server. These files can be sent according to a schedule you set, or can be backed up automatically. If you have automatic remote backup, the job is done when the computer is not in use, perhaps in the evenings when there is no one in the office.
Generating Sales with Lead Generation and Online Marketing Tools
September 21, 2007
One of the best projects to undertake as an online marketer is to master the art of generating sales from your warm market contacts. A warm market is simply people who have already been exposed to your business and marketing plan. It can be described as "breaking the ice" with your potential customers. The best ways to generate sales from a warm market is with lead generation marketing tools.
A marketing tool is a tool that people use to create what we call lead prosperity. “If you are not in lead prosperity, you are not making money with your online business”. With lead generation marketing tools you may decide to create several lead capture pages which are designed to generate interest from prospects on your business. The pages will contain a place to enter their contact information i.e. (name, telephone number, and email). This is also called a lead capture form.
Personalized Search Versus Personal Choice
September 20, 2007
Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service. Most likely, people will be leery of personalized search if they think that this is just be another way for companies to market to them. Search engine research has shown that there are typically two types of searchers: information seekers and buyers.
Information Seekers
If personalized search is to work for the information seekers, then instead of lots of targeted marketing, the personalized search experience had better offer targeted information that the person can use. A better information search experience without having to bypass a slew of commercial sites would appeal to the information seeker.
Buyers
What if you already have the information you need or don’t want any information, but just want to make an online purchase? For buyers, information-only sites are something to be by-passed in the SERP’s. If personalized search can deliver the products and services the buyer wants, and not just what the marketers want to push before them, then buyers may find some value in personalized search.
Personal Choice
Disability Discrimination Act (DDA) & Web Accessibility
September 19, 2007
There’s been widespread speculation about the new legislation being introduced under the DDA (Disability Discrimination Act), which will ensure that websites are accessible to blind and disabled users. Try to find specific information about it on the Internet and chances are you’ll come up empty handed.
The RNIB (Royal National Institute for the Blind) and the DRC (Disability Rights Commission), two of the most renowned advocates for the DDA (Disability Discrimination Act) and accessible websites, have no specific information about the laws and what websites specifically need to do in order to meet the legal requirements.
So, what does the law state?
Part III of the Disability Discrimination Act refers to the provision of goods, facilities and services. The Code of Practice, which specifically mentions websites, can be downloaded in its entirety from the DRC website (http://www.drc-gb.org/open4all/law/Code%20of%20Practice.pdf 676kb).
The relevant quotes from this 175-page document are:
2.2 (p7): “The Act makes it unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of the public.”
4.7 (p39): “From 1st October 1999 a service provider has to take reasonable steps to change a practice which makes it unreasonably difficult for disabled people to make use of its services.”
Linking for Traffic not Positioning!
September 18, 2007
With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking!
You can tell something is important when there is more thanone name for it! GRIN!
There are also two schools of thought on the reasons linkswapping.
The first reason for link swapping has always been to carryfavour with Search engine rankings. Have a good site withlots of links and this is seen as a good thing andtherefore Search Engines will rank you higher.
Sadly, like all things in life, this system can be abusedand taken to the extreme. Sites are buying in hundreds ifnot thousands of links trying to “boost” their rankingartificially. This is fine in the short term but we arestarting to see a fundamental shift in Search Enginealgorhythms.
My last article of link swapping , If Content is King, thensurely relevance is Queen! explains my personal view ofrelevant linking which is still follow.
There is now a second and perhaps more disturbing reason forswapping links.
To build a useful link resource or directory for yourvisitors.
Can VOIP Calling Save You Money on Your Phone Bill
September 17, 2007
Can VOIP Calling Save You Money on Your Phone Bill
by: Jessica Liu
As high speed and broadband internet connections are becoming more prevalent in homes across the United States, people are asking themselves can VOIP calling save me money on my phone bill? To answer this question you need to take a deeper look at VOIP calling and the expenses related to switching to VOIP.
The first thing to you should know is how VOIP calling works. When you place a VOIP call it works by converting the voice signal that you speak into the phone handset into a digital signal and sending it over the internet. This signal is then converted back into a voice signal and comes out of the earpiece on the other end. By sending the signal over the internet it doesn’t matter how far it has to go, a call across the street costs the same as call across the country. For people who have monthly long distance bills that are over $20, VOIP calling may be able to save you money on your phone bill.
Is Internet Marketing Saturated?
September 17, 2007
Is internet marketing and the potential for it saturated? I have wondered this many times but pure logic wins me over. It has at many times caused me to give up on an idea or marketing plan based on the belief that there were so many other people doing it my offer would never be considered. But after reading the following article you can get an idea that the internet is like a new city that crops up everyday, under a new sun, with all kinds of possibilities before you. You just need to see them and then take the reins and hold on.
This is how I view internet marketing.
Somebody owns a large plot of land. They put out an ad that welcomes 100,000 people to come build a home and a business on this land all for free. The first thing everyone needs is a place to live. So they must first build a home. “But how do we build a home without lumber?” They ask. Many of the people having the spirit of an entrepreneur see an opportunity to make money ,so 1,000 of these 100,000 people open up a lumber company. And all 1,000 of these people end up making a good profit. “That’s great, but how are we going to build our homes without the tools and hardware?” they asked. So 1,000 more people open up a hardware store. And all 1,000 of these people end up making a good profit.
ISO 9001 Software
September 16, 2007
ISO 9001 Software
by: Becky King
ISO 9001 Software
Companies that need quality management systems realize that products like ISO 9001 software are important tools to insure their product safety, consistency and profitability. Using ISO 9001 software can help guarantee that any company can monitor productivity, customer satisfaction and product quality with reports that contain solid information. This information is now vital to management in order for maximum efficiency in any industry. This is why ISO 9001 software is vital to any sized company. Continuous improvement means continuous profitability. Here are just a few reasons why:
o Companies increase sales because of better performance, quality, and delivery. This propels you ahead of your competition.
o ISO 9001 software helps retain employees and attract more highly qualified employees because they are assured of a controlled and consistent work environment.
o The experience of a more professional workplace boosts employee morale.
o Reduced operating costs dramatically increase your company’s productivity, leading to higher profitability.
o Customer satisfaction and higher profitability expand your market share and demand for your consistently higher product quality.
The Ultimate Search Engine Strategy
September 15, 2007
Search engine optimisation is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. Search engine specialists charge large amounts of money to apply their strategies to your website and will go so far as to guarantee you top listings in the webs’ major search engines.
And, in my opinion, they are all frauds.
Strategy is defined as a long-term plan. So, if these search engine specialists have the ideal strategy, why do the techniques and approach constantly change. Forgive me, but that isn’t strategy. That is a last line of defence that is hastily patched up when the latest changes to the rules punch holes in it.
In “Alice through the Looking-Glass” the red queen said Alice had to run as fast as she could just to stay in one place. This impractical and short-sighted view is ludicrous, but is practiced by search engine optimists world-wide. These companies tweak and tweak and tweak, constantly changing their approach in a bid to keep those top spots. Google’s latest dance showed that, at any point, your efforts can be reduced to nothing leaving you with no choice but to start again.
Long Copy Sales Letters on the Web: Hype or Not?
September 14, 2007
I have written before about long sales copy on the web. But I have more to say on the subject.
First, let me be clear about what I’m saying here. I’m not talking about long content pages within dozens of other pages on a site. I’m talking about stand-alone pages…a long, direct response sales letter online, often with its own domain name.
Next, let me say this: long copy works, online and offline.
If you can hold someone’s attention with your writing, a long page gives you the space to deliver all the benefits, cover all the features and address a myriad of reader questions and concerns. So long as the letter carries momentum and holds the reader’s attention, people will keep scrolling.
And you’ll get a better conversion rate than you would with a shorter page. This is true offline, and on the web also.
However, what I have found is two distinct approaches to the long, online sales letter. Both work, but do so in different ways.
Long copy style #1: Selling with Hype
You probably know the kind of page I mean. Here’s an example of the kind of copy you can expect:
