Heres Why You Dont NEED a Blog
October 22, 2007
The word “blog” seems to be everywhere, and what an ugly word it is!
Short for “web log,” a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It’s similar to an online journal. Different blog publishers have different types of content and objectives, just like e-zine publishers do. Content can vary greatly, but most blogs I see are used to share news about a certain business, project, person, or idea. I’ve also seen some with personal diaries, photos, mini-essays, and the like. Most blogs feature “here’s what’s on my mind” type entries written by only one person.
Are blogs the next big thing? Well, people seem to love talking about them. (”Do you have a blog? Have you blogged? Want to blog me?”) They’re popular, easy to update instantly, and you don’t have to worry about sp^m filters eating you up.
Do you NEED a blog? Absolutely not. Blogs don’t come close to the marketing power of an e-zine. They require your readers to come to YOU instead of your coming to them.
IP Telephony, VoIP & The Syllogistic Fallacy
October 22, 2007
IP Telephony, VoIP & The Syllogistic Fallacy
by: David Roberts
To the telephony novice, the world of modern communication can be an intimidating place. In a world so acronym-laden and thick with trade-jargon, it can be tough to know just what it is that you’re reading about in the first place. If you’re a small business-person, it’s even worse (and let’s face it, who else is reading this?): not only are you supposed to be familiar with these technologies, you’re expected to be able to make informed decisions regarding their use and implementation.
Faced with the daunting array of telecommunications options, you’ve turned to that trusted informant and advisor of the contemporary techno-savvy citizen, the Internet. A quick search for ‘IP Telephony’ or ‘VoIP’ will reveal that it’s easy to find virtual heaps of “information” about VoIP or IP phones (try it now!), but it will also present as many problems as it solves. On the one hand you’ve got the technical articles that immediately lose the reader in thick forests of acronyms that only the technologically initiated can sift through, and on the other (in much greater abundance) you’ll get hundreds of thousands of matches (seriously, try it) which at best are links to places to buy something and at worst are thinly veiled advertisements, clumsily disguised as informative articles.
3 Reasons Why You Need URL Rewriting Module To Enchance Your Web
October 21, 2007
URL rewriting are major needs for your sites that produce a dynamic pages like PHP pages with redirection pages inside your index page.
What is APACHE URL Mod Rewrite ?
URL Mod Rewrite is a Apache web server module that can manipulate your URL on fly when a visitors join your URL pages.
A mod rewrite mode is usefull to changes your original URL to all types of the URL you dreamed about.
In this link below you will find some solutions guides to use the mod rewrite scripts :
A Users Guide to URL Rewriting with the Apache Webserver http://www.engelschall.com/pw/apache/rewriteguide/#ToC1
Why do you need URL mod_rewriting?
#1 URL manipulating
If you want to hide your original URL and what scripts that you used on it. You can use mod rewrite.
#2 Can be usefull for a Content Management System Based on Text. Content Management System has been used by 80% webmasters in the World. Ussualy they used mod rewrite to move the document root to the top level priority.
For an example :
if yout want to changes your URL from : www.yourdomain.com/e/www
How To Get Valuable Feedback From Your Customers
October 20, 2007
You can learn many things you didn’t know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it’s to hard to navigate through your web site.
By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers. -Use surveys and questionnaires regularly to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet. -Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your site for customers to participate in. You can regularly moderator these communities to see what your customers are saying about your business. -Give away your products to a group of your customers. Ask them to use and review the product. Ask them to fill out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do get will be valuable.
The Search Doesnt End at Your Homepage
October 19, 2007
In a recent report for a new client, I wrote:
“Remember, a visitor’s search doesn’t end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.”
Many of us pay attention to the keywords and phrases being used by our visitors when they arrive via a search engine. It makes sense not only because it gets you higher rankings, but also because the use of the right search terms signals to your reader that your page is relevant to them. In other words, your heading and intros are directly relevant to their search.
But all too often, once those key phrases are in place, we think the job is done. Not so.
There are other key points on your homepage where getting the phrase right can make a big difference.
Here’s what I mean.
Let’s say you are working on two pages; the homepage and a second level page. Working with your site logs and a tool like WordTracker, you optimize the homepage with the best keywords and phrases you can find. And that’s great. You now have text that is relevant to your visitor’s search.
How to Reduce Credit Card Refunds from Digital Thieves
October 18, 2007
Can you encounter the number of times where a Credit Card Sale was generated, only to receive a “Refund Notification” from your contracted e-commerce processor on behalf the “customer”?
Welcome to the electronic world of “cyber-shoplifting”.
Unscrupulous surfers, disguised as potential “customers”, systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product.
The “cyber thieves” consent the well-known “loophole” of specific e-commerce processors who deploy a “no questions asked” refund policy.
Some… might concur to the predicament that a “liberal refund policy” boosts sales, but it is statistically verified that these claims are unthinkingly based gross sales figures, where refunds are *not* accumulated to extract the “net profit” (minus refunds).
In numerous cases, the cyber thieves (or else called freebie hunters) automate their thievery, by using pre-made templates to ask for a refund, in order to save time and reap as many digital products as possible, for gratis.
A portion of cyber thieves, download a digital product, whether ebook or software, only to illegally sell it online at eBay or sell it in “warez sites”.
This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action
October 17, 2007
If you’re a fan of Western movies I’m sure you’ve heard most of the title line before; just replace “Web” with “town.” That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. Wind blown tumbleweeds and shades of the OK Corral as a backdrop!
Nevertheless, can mean spirited politics help you corral a little corner of the Web? Can you put up no trespassing signs on what you’ve deemed to call your own?
Most progressive Net businesses grab market share by their good business practices and excellent customer service. There’s more than a few of those that come to mind. There are others - less enlightened - that use negative practices to maintain their market foothold.
Creative ways to slow down or stop your perceived competitors or opponents are many. They can take the form of misinformation, gossip, poisonous tips, setting up dummy email accounts to spread rumors, etc, etc
A few of them will work in the short term. Some will be more effective than others. Most will stain your personal and business name, when found out! All of them are foolhardy!
Free URL Redirection with Stats!
October 17, 2007
Free URL Redirection with Stats!
by: Marvin Dreyer
A Review of URLLogs.Com
Over the past decade the Internet has grown in substantial numbers and so has the amount of people owning their own website, or domain address. However, some may not like their personal domains and would like to shorten it. That’s where URLLogs.com comes in.
The site is a free service to web site administrators to help in tracking visitors along with offering an address for redirection. For example, you’re personal web-site domain is something.johndoe.us/affiliateid?12345 and you would like to change it to better suit your audience. Perhaps the fact that it ends in an .us makes it difficult to remember off hand. Well, URLLogs.com allows you the opportunity to get a free sub domain that will automatically redirect to your website. You’ll be able to register a sub domain such as johndoe.urllogs.com or johndoe.12w.net and it will automatically go to the homepage of something.johndoe.us/affiliateid?12345. Another useful way to use this service is to use it as a sub-domain. Instead of purchasing more expensive domains in addition the one your already own, you can set-up free URLLogs.com redirection domains.
1-800-Get-Rich Can Toll Free 800 Number Domains Pay Off?
October 16, 2007
The toll free number 1-800-Get-Rich belongs to the Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino, right? Well apparently not. Their website shows the actual numbers, 1-800-438-7424 for the marketing department of Resorts Atlantic City. Those NUMBERS are nowhere near as memorable as is the mnemonic device of letters representing those numbers on the telephone keypad. It makes you wonder, did the casino have bad luck (no pun intended) or receive bad publicity for their 800-Get-Rich phone number?
Doing a Google search for 1-800-GET-RICH returns several spoof articles using the toll free number to make light of get rich quick schemes. Seems as well suited to a casino as to satire, since gambling represents the ultimate get rich quick scheme.
But on the web there’s a another element to toll free numbers you must consider. 800 numbers are used as domain names which seem to stick in our memory as a web address just as well as a phone number. Resorts Atlantic City Hotel Casino should buy the domain name www.1800getrich.com from the current owner and assign their marketing department toll free 800 vanity number to the Casino instead.
What and How to choose the Right Keywords for Mega Traffic
October 15, 2007
Keywords in Search Engine Optimizing and Search Engine Marketing are the building blocks and foundation of your website on the search engines. If your foundation is weak or poorly put together your webpages won’t have much to be based upon for the engines to rank with.
Therefore, careful consideration is of utmost importance when choosing your keywords for your webpages, and so if you choose and target the wrong keywords, all your efforts will be wasted.
When having chosen your keywords, you could be in one of two scenarios: You were able to get a top 10 position in a major search engine and were very excited about the traffic that flooded in, or You got a top 10 ranking, but only a few visitors trickled in to see your site.
Whats happened?
Well, in the first scenario, the person selected a keyword or phrase that was very popular and chose correctly, and lots a people searched on it, rather the other person optimized his/her page for a keyword phrase that not many people searched on, therefore received very little traffic.
So the million dollar question is then: How do you know how to choose the right ones to optimize your website for?
