Increase Traffic With a Good Title
February 21, 2008
There’s such a thing as taking search engine optimization too far. I’m not talking about black hat versus white hat, things that might get you banned versus staying pristine. I’m talking about keyword stuffing in the title. As far as search engine optimization goes, there’s nothing wrong with it. You might very well make it to #1 with a title like “Widgets, Black Widgets, Home Widgets, Cheap Widgets.”
But who’s going to click on that?
Oh, I’m sure some people will. But I’m betting the guy who’s at #3 with “Widget Information” is going to get more visitors.
Sometimes we webmasters spend so much time trying to second-guess the search engines that we forget potential visitors, people, are the ones we really need to impress. Yes, it’s important to get onto that first page of search engine results, but once you’re there, think of ways to entice people with your titles.
I’m not saying to get rid of keywords in your titles altogether; instead, take your main keyword and work your title around it.
So, what makes a good title?
Duplication vs. Individualism
February 20, 2008
How can we add Word Rich Content to our Websites without overtly duplicating others website content, and as an end product maintain our own Individualism?
In theory Article Libraries are the answer to the above question. But, is it true that if you continually add like information to your site, you no longer maintain an individual posture?
Not every article that is submitted to your site will fit the needs of your particular agenda. Your site contains individual keywords that are meant to enhance the theme of your pages. Although it is true that many persons who submit articles to you may also have a similar website theme, it is important to examine the content of each article.
Ask yourself:
- Do I agree with the message this article is conveying.
- Why is the information relative to my website?
- Does this article contain information that enhances my visitor’s experience?
- Does the article provide correct information?
Providing article and content that is intended for the soul purpose of gaining Page Rank will in the end take away the individualism of your website.
Using Google
February 19, 2008
Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200 million searches a day! A cluster of 100 thousand servers are used to store, crunch and spew out the query results with lightning speed that you are so accustomed to see.
This phenomenal growth has made Google from a garage startup to an Internet behemoth faster than any company has done before. The prodigies behind this unique search engine, Larry Page and Sergey Brin in the process already got enlisted themselves in billionaire club.
Google is no longer a mere search engine! It is increasingly broadening its offerings to include great new services and excellent tools. Among these services, most notables are News - a news aggregation and searching service, Blogger - an online journal-keeping solution, Froogle - a marketplace for comparison shopping, Groups - online discussion groups, Answers - a place to get hard-to-find information for a price, etc.
Hard Drive Data Recovery
February 19, 2008
Hard Drive Data Recovery
by: Mac McClellan
Hard drive data recovery is the method of recovering data from hard drives when it cannot be accessed in the normal manner. This failure to access the hard drive could be caused due to logical damage to the file system or any physical damage that had occurred to the storage device, thereby preventing it from being mounted by the host operating system.
The physical damage to a hard drive could occur due to several mechanical failures such as failed motors or head crashes. The physical damage of a hard drive can always lead to some data loss and in many cases this can also results in damage to the logical structures of the file system. In fact, logical damages to a file system are more common than physical damage. This includes damages caused by power outages, which prevents file system structures from being completely written to the hard drive, system crashes, and problems with hardware (particularly RAID controllers).
Turn Benefits Into Sales with Streaming Media
February 18, 2008
The “Wow” factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its’ acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it’s still not widely used to enhance commercial sites.
Companies trying to do business on the Internet are bombarded with marketing advice. Go to your target market. Promote your brand. Develop a web “community.” Publish a Zine. All of it, good advice. But shopping carts are still being abandoned at an alarming rate, and conversion has become the most important web statistic.
In the absence of live salespeople, who know how to listen and focus in on the customers’ desires, businesses on the Web must use the technological tools available to replicate that human experience. Streaming is one of those tools.*
Streaming Media is a natural way to motivate purchasing. It can be integrated into your website as a means to help people get over that "hump" when they haven’t been able to see or touch a product. Use it to calm customers’ nerves, build their trust in your company, and to keep their excitement about your service alive.
Relevancy - The New Black for Online Marketing?
February 17, 2008
Information Overload
With information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.
Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the ‘all things to all men’ approach to advertising is becoming less and less effective.
Monthly newsletters may have worked in the past but with the online marketing juggernaut churning out newsletters after newsletter along with countless other marketing material the newsletter is loosing its punch.
With over zealous spam filters and the sheer weight of marketing material it is not enough that a newsletter is well written and well presented it has to be wanted, and to be wanted it has to be relevant.
How confident can a newsletter editor be that if a subscriber did not receive their regular copy that the subscriber would look to see why; how confident can anyone be that the subscriber would even notice?
For the larger supplier who has a diverse product range the websites and newsletter has to become ‘intelligent’ and move away from the ‘these are the answers to everyone’s problems’ and develop the individually customised websites and newsletters that says ‘these are the answers to your specific needs’.
How to Increase Traffic When Your Promotion Budget is Tiny
February 16, 2008
Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic.
Articles can be used for all subjects and just like newspapers and magazines, is a recognised way of sharing information.
Articles a low cost way of promotion but they do take time which can pay you back year after year for your efforts.
Most people tend to think that they can’t write well. It’s nothing more than sharing helpful information that you have learned. For example the idea of this article is to help format you thoughts and then the best way to format it best for users. So lets get started.
1. Firstly you need to choose who is your target market. Who is your article for and why would they find it helpful?
Example: “Home business websites who are looking for low cost traffic”
2. Choose the purpose of you article. Why are you writing it? How will you use it? This will help guide the content of it.
Example: “Provide an article for distribution, which other webmasters/ezine owners can use creating links back to my site, and subscribers to my ezine”
What Is Next For Internet Browsers?
February 15, 2008
What Is Next For Internet Browsers?
by: Michael Cottier
With new browsers coming out all of the time, no one can really predict what the future holds for internet browsing. As of right now, most people who surf the internet use Internet Explorer (IE) as their browser of choice. Over the past years IE has not really changed that much, and since Internet Explorer has a monopoly over other browsers, it really doesn’t have to. The fact is though, that the Internet Explorer browser and some other browsers could be much better. There are many browsers to choose from on the internet, with a variety of features, but what we want is one browser that has it all.
The perfect browser would be one with great security and complete compatibility with all Web standards. It is very hard to make a browser that can display every website that uses old Web standards, and display new and more advanced websites using new Web standards. The perfect browser would be one that could seamlessly integrate with plug-ins and other add-ons that are available on the net today. The hardest part would really be designing a browser that runs ActiveX and other Web technologies without compromising files outside of the browser, without the user having to deal with security alerts and other nuances.
Whats on YOUR Subscriber Thank-You Page?
February 14, 2008
When I coach my clients on how to get more business from their e-zines, I’m delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the “thank-you” page. If I sign up for your e-zine at your site, where am I taken afterwards? I hope it’s not a page that only says something vague like “form received” or even worse, nothing, leaving me wondering whether my signup was successful. Create a thank-you page where new signups go to right after they complete the form. On this page, be sure to:
Remember, You’re Laying the Foundation
Why Local Service Companies Should Have a Website
February 14, 2008
The Internet is being used by local service business to improve sales today. Sales are improved because a website gives a company more credibility and in some cases generates leads.
Improving Credibility with a Website The more a prospect can feel like they know you, the more comfortable they will be to calling you for assistance. Most yellow page and other ads only give a limited amount of space to share information with the prospect. An Internet website allows you (or your competition) to easily and cost effectively share this information.
Websites that help a prospect feel comfortable calling a local service business often include: a description of the products and services you offer, what makes you different from similar companies, and testimonials from past clients.
Websites don’t need to be fancy or flashy. Most people prefer the simple informative websites that makes it easy to find the information they’re seeking.
You can direct people to your website by publishing it’s address everywhere (yellow page ads, truck signs, uniforms, business cards, letterhead, invoices, etc).
Summary If you can direct prospects to a nice website, you’ll have more credibility and therefore orders from them.
