Anatomy Of A Top Ranking Web page
April 14, 2008
Optimizing web pages for high rankings in the search engines involved two main processes. Firstly there is the on-page factors which include what keywords you place where on the page itself. The second, and more important process is getting the off-page factors right - incoming links.
This article explores mainly the on-page factors. As the competition for a keyword phrase increases, off-page factors become more important to good rankings and these often mask the effects of on-page factors making it impossible to see what on-page factors are important. For this reason, I am going to look at a high ranking page with low levels of competition in Google.
First, let’s consider what we mean by competition.
There are two ways to look at competition in Google. There is the competition a page has when you type the phrase with quotes, and the competition when you type the words without quotes. The number of results returned by Google in each case is YOUR competition.
The main differences between these two types of search are as follows:
Search with Quotes - this returns only those pages that have been “optimized” for the exact phrase.
Online Sales: 10 Mind Boggling, Electrifying Tricks To Ignite Your Sales
April 13, 2008
Do you want to unleash a tsunami of sales at your website?
If yes, then use these 10 online sales, electrifying insider’s tricks of the trade.
1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they’ll be persuaded to buy your expensive one.
2. Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don’t sell or ones that hardly sell.
3. Create an extra revenue stream with your web site’s articles or content. Publish the first paragraph of each article and charge people to read the rest.
4. E-mail targeted e-zines and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of the profits.
5. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to be extra specialized to attract new subscribers.
6. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more information and you just check your traffic reports.
How To Set Up an Ezine Encyclopedia
April 12, 2008
Do you read all your Ezines? Or do you file them away in special folders and then forget about them?
I used to be like that.
When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.
But I soon became complacent about it. If anything, the 60-odd newsletters I was receiving each month became a burden. I was suffering from ‘information overload’.
Ezines contain a wealth of information. Every week, in hundreds of newsletters across the Web, experts share with their readers the latest tips, techniques and resources they’re using to succeed in the world of online business.
But if you don’t have a system for processing and organizing that information, you’ll quickly become overwhelmed by it.
I use a system that I call the ‘Ezine Encyclopedia’. This is how it works:
1. Open a document in Microsoft Word. At the top of this Word document, type in 15 to 20 ‘Category Headings’, one per line. These are the categories I use:
The Value of a Good Domain Name
April 11, 2008
Domain names to the internet are the as necessary as wheels on a car. All websites need a domain name; it is how your website is found on the internet by your potential customers. It is your unique identifier and two organizations can not have the same domain name. Your domain name is not really purchased or bought; it is actually leased for a year to 10 years.
Choosing a good domain name requires some thought, because picking a good name may be an important factor in getting return visitors to your site. You will want to keep it short and to the point, no more than 14 letters. This can help reduce the chance of a visitor mistyping your site and ending up on another site.
It is a good idea to choose a domain name that reflects the type of business you plan to do. You will use the name often in your website and if done right it can help you with promote your site with the search engines. What are some tips for choosing a domain name?
Content Management ? The New Standard in Web Design
April 10, 2008
The evolution of web development parallels the model of technology spending by companies today. The style and method has transformed along with the business spending trend. Content management has taken over as the latest fashion in design and modern web development style.
Companies have become more concerned over the past few years with where their development dollars are going, especially in web design. Thus, web developers have had to adjust their methods and deliver products that fit the business model.
The rise and fall of the "Dot Com" era paved the way for tremendous technological advancements. Excessive spending pushed research and development like we have never seen. Advancements came forth in waves.
Sure, we all have faster computers, cooler monitors, and more robust applications on the user end. Yet, on the development side, a new empire of web design has risen.
Give me something hard I can take to my grave.
The new trend in web design pulls at the gut of the mundane. Instantaneous gratification is at our fingertips and we can have it without having to sell the ranch. The concept is simple, the design is sophisticated. What it offers is the ability to change the content of your website continuously without the additional design fees of a developer constantly knocking on your door.
Why You Need Submit Articles To E-zines
April 9, 2008
Ezine publishes have large amount of loyal subscribers. If you send articles to ezine publishes, readers have trust their editors’ recommendation. In turn, you will get more valued visitors to your website. Every time they publish your article, your website traffic will get boosted.
There are a number of benefits when you submit your articles to ezines:
1. You’ll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher’s home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.
About Monitoring/Surveillance Software To Spy
April 9, 2008
About Monitoring/Surveillance Software To Spy
by: Ramiro Banda
Why should you use monitoring or survillance software?
Think for a moment about how much confidential data you store on your computer?, your information isn’t safe. A small device plugged in line with your keyboard or a computer software running in your system could let to others gain access to your privacy and confidential data. Perhaps these hardware devices or computer software shouldn’t have been created, but these are here available to everybody. There is a posibility that you are going watched now. You need to know what is going on your computer.
Uses of survillance software
If you are a parent and your children use the Internet you should use a survillance software to make sure that no inapropiate web content will be opened.
Use a monitoring software to retrieve lost information, if your operative system crash, a power loss happens, your word processor doesn’t respond, etc.
If you are a system administrator and you would you like to restric opened applications and internet sites in a few of machines.
Like a business administrator with many employees and you would want to ensure that your employees are not misusing the computer at work.
The Value of Search Engine Marketing
April 8, 2008
Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn’t produce effective targetting at all! It all comes down to ROI and target marketing.
Search engine marketing produces high conversion rates. Research has also shown that search engine campaigns produce more purchases, catalog requests, newsletter subscriptions, and software downloads compared to banner ad and email marketing campaigns.
Should You Hire In-House Search Engine Optimizers? Although many firms perform SEO in-house, research shows this may not be the best option. Most marketers spend less than 1 percent of their budget on SEO, even though optimisation can increase site traffic 75 percent or more.
Search Engine Marketing Company - Outsource vs In-House A search engine optimisation expert can get you better rankings quickly. That’s because the experts spend all day submitting and maintaining listings so they can offer a range of choices in methodologies and pricing that result in the right strategy for your business, product/service and industry.
Other Ways to Look at Things
April 7, 2008
Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple’s Macintosh line, but for the most part we just put up with what we have. Microsoft’s Internet Explorer (IE) has come under a lot of fire as of late for several reasons. Hackers find IE easy to exploit.
These reasons, and many others, have sent Internet users searching for a new, less bug-prone browser. Several browsers have topped the market, and have become quite popular. So popular, in fact, that smart web designers use them in testing their new website functionality.
Opera (www.opera.com) has become my favorite of the ‘other browser’ market. With such subtle things such as mouse gestures, it won me over. The newest release works seamlessly with most plug-ins.
Mozilla (www.mozilla.org) and it’s slimmed-down partner Mozilla Firebird are also very popular. The browser reminds me of the old Netscape 6.0 but works great for most all web applications and websites. It won Best of 2003, Web Browser in a recent PC World contest.
Keyword Lists - Their Proper Care And Feeding
April 6, 2008
Keyword Lists - Their Proper Care And Feeding
by: George Peirson
One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect?
To properly care for your Keyword List you need to understand its different needs and functions. We can divide the list into several broad categories.
1) Master Keyword List - this list has all the keywords that you can come up with for your particular need. All other lists are taken from this Master List.
2) Pay-Per-Click List - this is a subset of the Master List and will vary depending on how you are using PPC and which search engines you are buying positions in.
3) Tag List - this subset of the Master List helps you fill in those Meta Tag fields. Although many search engines are not currently paying much attention to Meta Tags, that could change at any time and the search engines will not let us know if or when they begin watching Meta Tags again. So the safe bet is to still keep these tags properly populated.
