Why a CSS Website Layout Will Make You Money
May 6, 2008
Although CSS layouts have been around for years, they haven’t become so commonplace until recently. This was basically due to limited browser support (especially from Netscape 4) - nowadays though, CSS 2.0 (which introduced positioning) is compatible with over 99% of browsers out there (check out the browser stats over at http://www.thecounter.com/stats/2004/August/browser.php).
So, why should you convert your website from its current table-based layout to a CSS layout? It’ll make you money. Simple really. And here’s four reasons to explain why:
Reduced bandwidth costs
Web pages using CSS for layout tend to have much smaller file sizes than those using tabular layouts. It’s not unusual to see reductions of 50% or more in file size when switching from CSS to tables. Smaller file sizes obviously mean reduced bandwidth costs, which for high traffic sites can mean enormous savings.
The main reason for this dramatic decrease in file size is that presentation information is placed in the external CSS document, called up once when the homepage loads up and then cached (stored) on to the user’s computer. Table layouts on the other hand, place all presentation information inside each HTML, which is then called up and downloaded for every page on the site.
Ten High Powered Ways To Increase Your Traffic
May 5, 2008
Once you have finshed designing your website, you want to get as much traffic as possible. You can use the following ways to get traffic. 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
2. Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.
3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.
5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and attract people to your web site at the same time.
Website Sales: 10 Exploding Ways To Intensify Your Website Sales
May 4, 2008
Are sales at your website weak?
Have you tried different types of marketing strategies and tricks and failed to improve it?
I will now offer you 10 exploding, website sales, sure-fire ways to increase your sales fast:
1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
2. Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it’s full of free original content like articles, ebooks, etc.
3. Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program.
4. Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad.
5. Remind your visitors to promote your web site. Use phrases like; “Refer This Our Web Site To A Friend” or “Link To Our Web Site”
6. Make your testimonials more powerful. You can include pictures, hand written signatures and contact information with each testimonial.
Internet Marketing with Articles
May 4, 2008
Internet Marketing with Articles
by: Robert Rogers
Article marketing is still the best way to promote your website or business for free. It generates hundreds, sometime thousands of one way links to your site. This its the best source for unlimited traffic to your website in terms of linking strategies and search engine optimization. You can submit your articles online to article directories and ezine publishers. You ‘re probably reading this article right now from one of those sources!
Well written articles establish you as an expert, provide readers with valuable information, and will give you unique content for your website. So you want to focus on a niche that you have some knowledge about. It could be about golf, dogs, computers, or anything you want. Articles are normally 400-600 words in lenght, answer some question or need, and include a “resource box”. The resource box contains your name, credentials, and a link to your website.
How To Improve Your Search Engine Ranking
May 3, 2008
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as “Internet Marketing” into Yahoo or Google and you will be returned over 8 million results!
Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.
So what should a webmaster do to give their website the best chance of ranking high in the search engines?
All search engines work slightly differently and have ever changing algorithms for ranking web pages, but these tips can be applied when planning, developing or marketing a website to help you reach that top page of search engine results.
(1) Choose your keywords carefully
It’s extremely important to set aside time to research your keywords. It’s best to do this in the planning stages, before developing your website, but many of us start a website without knowing a thing about how the search engines work, so you may find yourself doing this weeks or months later.
The Secret Benefit Of Accessibility: Part 2 - A Higher Search Engine Ranking
May 2, 2008
An additional benefit of website accessibility is an improved performance in search engines. The more accessible it is to search engines, the more accurately they can predict what the site’s about, and the higher your site will appear in the rankings.
Not all of the accessibility guidelines will help with your search engine rankings, but there are certainly numerous areas of overlap:
1. ALT descriptions assigned to images
Screen readers, used by many visually impaired web users to surf the web, can’t understand images. As such, to ensure accessibility an alternative description needs to be assigned to every image and the screen reader will read out this alternative, or ALT, description.
Like screen readers, search engines can’t understand images either and won’t take any meaning from them. Many search engines can now index ALT text though, so by assigning ALT text search engines will be able to understand all your images.
2. Text displayed through HTML, not images
Text embedded in images appears pixelated, blurry and often impossible to read for users utilising screen magnifiers. From an accessibility point of view this should therefore be avoided.
Ten Heavy Duty Online Sales Grabbers
May 1, 2008
How to improve conversion rate for your website? How to get more traffic to your website? How to turn your traffic into profit? Here are some techniques you can use:
1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping.
2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts.
3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.
4. Give your customers buying incentives so they’ll make repeat purchases. Offer them discounts, free gifts, bonus points.
5. Tell people about your site whenever you get a chance. Those people will tell other people and so on. It’s a cheap way to multiply your advertising.
6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and tell the journalist why their readers would like it.
7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics.
