Website Marketing 101
July 31, 2008
When it comes to website marketing and promotions, you need to start here…
Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it’s targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will help too!
The hardest part is sorting through all the crap that’s available to (supposedly) help you. Yes, I said crap.
There is a mountain of businesses out there making incredible claims about FREE traffic generation, FREE hits, Mega sales, $20,000 in 3 hours,- or worse, for a small fee of $29.95 we can… blah, blah, blah.
Save your money! I have spent enough for all of us.
Following through with our suggestions offers you the most lucrative, ethical, and professional ways to achieve substantial results and still sleep at night. No, you don’t have to go for your wallet, I will tell you about these programs in this article (for no charge). A good education will assist you the most.
If you already have a website, we recommend a Website Analysis to point out any major areas for improvement.
The Coming Television Revolution
July 30, 2008
The revolution is just getting started and will be begin to make its mark this year. By 2010, it will begin to take off. By 2025, it will be the standard for all TV viewing. It’s called Internet Protocol Television, or IPTV for short. IPTV works with a set-top box connected to any broadband interface and to a TV. It will allow users to choose among thousands (and eventually hundreds of thousands) of hours of programming, including movies, sports, classic TV, etc., and download their selections from the internet to the hard drive of the set-top box.
Initially, set-top box hard drives will be able to store up to 300 hours of programming at a time, but capacity will expand as the technology becomes more refined. Also, download times will become shorter and shorter as broadband connection speeds become faster and faster. Eventually, a two-hour movie will be fully downloadable in a couple of minutes. Once the programs are downloaded to the hard drive, they can be viewed on the connected TV at any time via a DVR-type interface provided by the set-top box.
How to Create a Professional Web Site in 24 Hours
July 29, 2008
While creating a Web site may seem like a difficult, time-intensive and expensive process, it’s actually possible to have a professional site up and running in less than 24 hours for under $50 with little to no prior Web development experience.
And whether your business sells products or services, you can use a Web site to increase your revenue and reduce your start-up costs. While you’re at school, your Web site can take orders, answer common customer questions and introduce potential prospects to your business, among many other possibilities. For example, Ryan Allis, a 19-year-old entrepreneur now attending the University of North Carolina, was able to successfully create and market a Web site that sold a product that helps people with arthritis. As a result of his efforts, his company was able to generate more than $1 million in sales by the time Allis was seventeen years old.
Content Creation Tips
July 28, 2008
Content Creation Tips
by: S. Housley
A website is more than just merging photos and graphics. Webmasters must also integrate quality themed content into their website. A “sticky” website is one that attracts individuals and encourages them to return. “Sticky websites” contains content that is related and of interest to the prospective customers. A sticky site is a place people will visit again and again. By creating an atmosphere people like to revisit, will increase their exposure to your product or service.
1. Top 10
Create a top 10 list of industry sites resources, and products that are related to the website’s theme. The list should contain helpful resources or authority sites that are respected and have genuine useful information. Providing a credible top 10 will help web visitors and showcase tenability of the website.
Example:
RSS Top 10 - http://www.rss-specifications.com/rss-top-10.htm
Top 10 Small Biz - http://www.small-business-software.net/top10-small-biz.htm
2. Product Comparisons
If you managed an industry website, consider creating a product or service comparison guide. Use a grid to illustrate the differences between the specific products or services. The comparison guide will be of interest to website visitors and contain unique aggregated data to assist in the visitor’s decision making.
How to Make a Title Tag that Search Engines Will Love
July 28, 2008
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:
Include keyword phrases in your title tag:
Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you. However every shop window is boarded up and all that is visible is its name. You mean to purchase a new Hi-Fi system and need to locate a suitable store. You look at all the names but are getting confused as to which one is for you. All of a sudden you see a store with ‘Hi-Fi and Electrical’ in its name. You enter and purchase your spanking new Hi-Fi system, but it is a bit expensive. And little did you know but the store next door also sold Hi-Fi systems but for a lot cheaper. However its name did not indicate this. In fact its name sounded more like a jewellery shop than an electrical store.
A search engine is rather like the shopper in the above example. It sees the title on each web page and determines whether this would be a good result to return based on its text. If you search for ‘Hi-Fi’ it is highly likely that some of the results returned will have ‘Hi-Fi’ in their title.
Internet Marketing Online: How To Make Your Customers To Keep Coming Back To Buy From You
July 27, 2008
There are a few internet marketing online secrets that when implemented, will force your customers to keep coming back to buy from you.
Some of the factors that are involved in getting repeat business are: pricing, quality of products and services, excellent customer service etc.
One of the best ways is to reward your customers for their repeat purchases.
Here are three internet marketing online, effective customer reward programs you can implement:
(1) Number Of Purchases
This program is based on the number of purchases made by any customer. You could give away a free product or service to any customer that makes ten or more purchases. To make the program more effective you could require a set time period that all ten purchases must be made by.
(2) Dollar Amount
You can require a certain dollar amount be spent before the customer receives a reward. Tell customers if they spend over $50 in one month at your web site they get a 50% discount on their next purchase. You could also just reward one customer who spends the most every month with a bigger reward like a vacation.
(3) Points System
One-Product Sales Sites: Avoid These Top Blunders
July 26, 2008
One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let’s look at some common mistakes and omissions for a sales letter site.
Your headline serves as the key point of orientation for the reader and should be as strongly worded and pointedly targeted as you can manage. Do not use the name of your product as the headline - that’s a weak marketing message.
Instead, dramatize either the problem solved by your product or the solution offered, or both. For instance:
Discover Your Family’s Roots Through Easy, Fun Internet Research
You can often add a subhead after the headline for even greater punch:
Turn Words into Money with Copy That Even a Skinflint Can’t Resist!
Get a Juicier Return on Investment from Your Marketing With the Easy-to-Apply Secrets in This New Manual
Outsourcing Website Services - Can Your Business Benefit?
July 25, 2008
Would it surprise you to know that Compaq Computer? outsources? How about Underwriters Laboratories?? Gateway Computers?? Yes, even the Chicagoland Area Chamber of Commerce?! I have been involved with projects involving each one of these companies. They all outsourced specific portions of their projects. Even Hyperformance Media out-sources specific project requirements! Every business does not know every other business.
What I mean is, your business can not know everything there is to know about printing (for example). Therefore, in certain situations, it would benefit your company to outsource this service to some printing specialists. It could save you time, money, and benefits, leaving your employees their time to continue to do what they do best, their job - with minimum productivity loss!
In this simple example you can begin to see the many benefits.
* You have professionals creating the desired product.
* They will do a better job in less time.
* No need to buy additional equipment or software.
* No set-up, no training, no lost time.
* No payroll, benefits, or accounting headaches.
* Your employees remain focused on their goals and your business productivity!
Clickbank Vendors: Two Simple Ways You Can Help Affiliates Protect Their Sales.
July 24, 2008
Clickbank Vendors: Two Simple Ways You Can Help Affiliates Protect Their Sales.
by: John Hocking
1) How To Remove Your Affiliates Clickbank Id From The URL.
As a merchant, you can hide the clickbank affiliate id for your affiliates by creating a redirect page and pointing your default hoplink to the redirect.
When some uses your hoplink http://hop.clickbank.net/?affid/yourid, the cookie will be set and they will land on your redirect page.
The redirect will send them to your domain without adding the ?hop= information. The cookie is already set and does not need to be shown.
This will help protect your affiliates commission and give your site a more professional appearance.
In the code examples below, you will need to replace [ and ] with less then and greater then symbols.
Create a file called hoplink.php
Add the following code
[?php
header(”Location: http://www.yourdomain.com”);
exit;
?]
Upload hoplink.php to the root of your domain.
Login into your clickbank account.
Click to view or modify your account settings.
Click to modify your account.
Setting up Your Personal Server
July 23, 2008
There are many things to consider when setting up your own server. We wouln’t encourage a novice for the job. Seek help from web professionals if you have any queries. Here are some web hosting factors to consider when setting up your personal server:
- A server license is needed and they are not cheap
- Virus, bugs and spam attacks
- 24-hour maintenance and support
Your website doesn’t sleep but you do need your sleep! Who is going to take care of your website that is hosted in your personal computer while you are sleeping? Getting 24 hour up- time and support is necessary for your website; especially if it is a business website! The main advantage Internet Service Providers have over personal servers is: having web professional maintenance crew working 24/7 to ensure that web hosting is running smooth for websites.
Many people will think setting up server hosting is cheaper than getting a web hosting package. Buying hosting equipment is not cheap for an individual and just like any other computer equipment, it becomes outdated after a while. Server companies spend hundreds of thousands on equipment and keeping up with technology. They buy in bulk, hence having bulk savings. Hence, web hosting packages are competitive and affordable.
