What’s With All The Fuss? Google is Making SEO Easier!
December 31, 2008
What’s With All The Fuss? Google is Making SEO Easier!
by: Bobby Heard
I’m an SEO professional. I spend every morning reading a few newsletters, checking out some hand-picked sites and reading through a sampling of threads at my favorite forums. Then I forget everything I’ve read and get to work. The fact is, everyone is this industry panics when anything changes as if they’ll wake up one morning and find that Google has banned half of it’s index. Instead, the SEO’s that will last are the ones that embrace Google’s algorithm improvements. Besides, is anyone going to miss the tedious outgoing SEO techniques?
If you take the X’s and Y’s out of Google’s algorithm, and look purely at their motivation, it is not hard to see what they are trying to do. They are sick of websites that do not offer the most relevant information for a given query being manipulated to the top of the search engines through “man-made” links. They are continually trying to differentiate between “natural” links and “man-made” ones. Naturally, the masses of SEO’s read this and run for their computers, trying to imitate a natural pattern of links. However, the algorithm will continue to improve and make this harder to imitate. All the while there is a much easier way to rank well under Google’s ever improving algorithm.
Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years
December 30, 2008
What dollar amount does your web site contribute to this $316 billion dollar trend?
Have you spent thousands, tens of thousands, or hundreds of thousands on your web site only to discover that it attracts more flies than customers?
Do you hate your web site, your web developer or your entire IT department?
Do not despair! You are not alone!
A great web site is crucial in order to effectively communicate to a business’s target audience. It is important for Chief Executives and small business owners to pay close attention to the effect that their web site has on their business. A poorly designed site will not generate desired revenues and could even produce negative results if it sends the wrong message to potential customers.
In a 2003 survey of major corporations from Ford to Wal-Mart, 20 corporation sites failed to meet Forrester’s standards for usefulness, clarity or content. Because a visually unappealing or difficult to navigate site will discourage return visits, many companies have decided to update their site. After it’s re-launch in 2003, Macromedia Inc. saw it sales per site visitor jump 67%!
We have divided companies into three categories based on their level satisfaction with their web site.
Three Way Linking - Webmaster Strategy
December 30, 2008
Three way linking and concerns.
For many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engine’s Algo.
Not before too late it happened and the value of reciprocal linking started decreasing, it can never die but was almost like a dead. Now only escape was one way link, and getting one way link was close to impossible, possible ways were
- Directories.
- Paid links.
- Provide info capable of fetching some links.
Nothing was as easy as reciprocal links, so all the community who were used to reciprocal links thought of an alternative. It is often termed as three way links.
My Site B (secondary site) links to your site X and let X link to my main site A.
B –> X
X –> A
Now if I take this as two, first
B –> X , mysite B is linking is your site X , it should be consider as one way link , so cashing the one way link points.
Again if I consider
Online Sales: How To Use Customer Feedbacks To Generate More Sales
December 29, 2008
Communication is the engine that powers business.
It is an important online sales skill that you must polish until it shines like the sun.
And listening and paying attention to your customers can make you understand what they want and help you service them and so make more money.
You can learn many things you didn’t know about your business by getting valuable feedback from your customers.
Your customers may buy your main product just to get the free gifts.
Your visitors may think it’s to hard to navigate through your web site.
By knowing this type of important information you can improve your web site, products/services, advertising, and
marketing.
Below are nine techniques you can use to get valuable feedback from your customers.
Use surveys and questionnaires regularly to improve your business.
Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages.
Post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet.
Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your site for customers to participate in.
Cisco CCNA Certification Exam Tutorial: Creating A Study Plan
December 28, 2008
Cisco CCNA Certification Exam Tutorial: Creating A Study Plan
by: Chris Bryant, CCIE #12933
Whether you’re just starting to think about passing the CCNA or CCNP exams, or you’ve been on the certification track for a while, you’ve got to have a plan for success. If you wanted to drive your car from Florida to California, you’d create a plan to get there. You’d get a map and decide how far you wanted to drive per day, and maybe even make some hotel reservations in advance. You certainly wouldn’t get in your car, just drive it randomly down the nearest highway, and hope you ended up in California, would you?
Certainly not. Earning your CCNA certification is the same way. It’s not enough to just study a few minutes “when you feel like it”, or tell yourself that you’ll start studying for the exams “when I get such-and-such done”. The perfect time to start on the road to Cisco certification is not tomorrow, and it’s not next week. It’s today.
You’re much better off with one hour of solid study than three hours of interrupted, unfocused study. Here are a few ways to go about getting the kind of quality study time that will get you to the CCNA or CCNP (or any Cisco certification, for that matter!).
No Cost Search Engine Marketing
December 27, 2008
As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn’t offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for “expedited listings” or “submission software.”
Submission software can appear to save time and effort, but in all reality, it doesn’t…
I suggest to clients that they don’t waste their time with submission software. No matter how good it sounds, honestly, the best way to attain and maintain strong search engine rankings is with a solid plan, time, diligence and staying active online. Search engine submission and optimization is a marketing strategy, and as such is not a one-shot process.
A plan that works…
The important thing is to use a good, strong and simple approach that really works and endures through the ever-changing standards in the search industry. There are some helpful free search engine submission tools, but the downside is, you get involved in several and you can duplicate efforts, which not only wastes time, but some engines and directories could mistake it for spam (I’ve seen this happen!).
Benchmark Study of Email Database Services
December 26, 2008
– Email Appending and ECOA Match Rates Revealed –
NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry’s first benchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its clients over the six months ending September 30, 2004, the study found the following:
* The average email append match rate for commercial clients was 15.1%, with a range from 9.5% to 24.3%.
* The average email append match rate for nonprofits was 10.3%, with a range from 5.5% to 15.4%.
* Regular quarterly append processing resulted in more than doubling the above figures on an annual basis.
The research found that the discrepancy between match rates for commercial clients versus those for nonprofits was directly correlated with the age of the underlying customer base. Nonprofits with younger donor bases performed in the higher range while commercial clients with older customer bases performed in the lower range.
For ECOA processing, the study found the following:
* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.
Online Promotional Strategies For Start Up Entrepreneurs
December 25, 2008
As a small business owner are you looking at promotional strategies that could, while giving you a steady stream of prospects can also save costs?
Do you know that thousands of website owners use few simple techniques to generate targeted visitors to their websites without spending a penny on advertising? Yes. It is the webs most well kept marketing secret.
These are the strategies used by fortune 500 companies as well as some of the most successful internet marketing wizards. The principle behind this incredible internet marketing strategy is first GIVE and then GET. When used effectively, the results could be mind boggling.
How Does This Strategy Work?
Imagine for a moment that you are selling insurance. It is just an illustration. It could be a healthcare product, credit cards, housing or innumerable other loans or anything under the bright blue skies. The moment you talk of insurance to any prospect who is already hunted (pardon my term hunted. that is what a prospect feels about sales approaches) day in and day out by insurance sales persons, immediately erects a barrier and comes up with innumerable excuses for not wanting insurance.
Software Piracy: A Serious Threat
December 25, 2008
Software Piracy: A Serious Threat
by: Rachana Agarwal
Software piracy hammers the growth of software industry. For the software industry to prosper and further develop useful software for consumers, piracy must be controlled and gripped seriously as the developer does not get any compensation for his work. There are several kinds of software piracy.
Kinds of Software Piracy
Reseller Piracy
This kind of piracy occurs when a corrupt reseller circulates multiple copies of a single software package to different customers without providing original manuals & diskettes knowingly. Sometimes, reseller also sells fake versions of software to innocent customers to make money.
End User Piracy
End user piracy means using multiple copies of a single software package on several different systems or circulating registered or licensed copies of software to others. This kind of piracy also takes place when a cracked version of the software is used. Hacking into the software and disabling the copy protection or illegally generating key codes that unlocks the trial version making the software a registered version creates a cracked version.
Trademark/Trade Name violation
MySQL Database Handling in PHP
December 24, 2008
Most interactive websites nowadays require data to be presented dynamically and interactively based on input from the user. For example, a customer may need to log into a retail website to check his purchasing history. In this instance, the website would have stored two types of data in order for the customer to perform the check ? the customer’s personal login details; and the customer’s purchased items. This data can be stored in two types of storage ? flat files or databases.
Flat files are only feasible in very low to low volume websites as flat files have 3 inherent weaknesses:
The alternative which is, in my opinion, the only feasible method, is to store the data in a database. One of the most prevalent databases in use is MySQL. Data that is stored in a database can easily be indexed, managed and stored efficiently. Besides that, most databases also provide a suite of accompanying utilities that allow the database administrator to maintain the database ? for example, backup and restore, etc.
