Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales
January 31, 2009
Since the internet happened, and everybody went for the gold rush, most people have simply forgotten offline marketing.
The irony of it is that now that online marketing doesn’t work so well anymore, you may have to go back offline, in order to succeed in online marketing.
A lot of online based businesses forget about offline advertising.
It is important to combine offline and online advertising together in your marketing campaign, in order to increase sales.
You can market offline more effectively by targeting people that actually have access to the internet.
In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine.
Below are 10 offline marketing ideas:
-Place classified or full page ads in print publications. The print publications should be computer or internet related.
-Post flyers in stores. They could be computer stores, software stores, libraries etc.
-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.
-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.
Developing Wellsite Geology Software
January 30, 2009
Developing Wellsite Geology Software
by: Rob Francis
Over the years I have been able to work on many different software projects. Some of these were stand-alone applications, others were client server applications that made good use of the local networks. A lot of Web development and working with Web technologies also played a part. All of these projects were challenging but not nearly as complex as the software industry with its myriad languages, technologies - its crazy jargon and seemingly endless acronyms. That was until now.
You see, now I have been immersed into the giant world of the oil and gas industry. They have their own languages and enough acronyms to make even a hardened software guy shudder. When you come across terms like datum, TVD (True Vertical Depth), mudlogging, RT (Rotary Table Elevation), MSL (Mean Sea Level), MDRT (Measured Depth from the Rotary Table), KB (Kelly Bushing), AHD (Australian Height Datum), plus many, many more - you have to stop and scratch your head.
Benefits Of Making Your Website Accessible To Disabled Users ? Part 2: The Business Case
January 29, 2009
The Disability Discrimination Act states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore comes under this law.
Some organisations are changing to their websites, but many are seemingly not making the adjustments. Disabled people don’t access their website, they say, so why should they care?
There are, however, two very good reasons as to why businesses should start taking these issues seriously:
There are seven reasons for this being applicable:
1. Your website will be easier to manage
An accessible website separates the content (the words and images that we see on the screen) and presentation (the way that these words and images are laid out) of each page. Each web page has an HTML (HyperText Markup Language) document, which contains the words and images for that page (the content), and calls up a CSS (Cascading StyleSheets) document that includes the presentation information ? this CSS document is shared by all the pages on the website. To adjust the layout of your website, you only have to make changes in one file, saving considerable time (and therefore money).
How To Improve The Professional Look And Feel Of Your Website
January 29, 2009
Projecting a professional image is paramount to your website’s success. It can make or break your online business. Use this handy article and links to improve the professional look and feel of your site.
First, take a general overview of your site. What is subject matter of your site? Define it down to a particular topic — your niche.
For instance, you can have a website on Sports. You may have narrowed it down to a particular sport; say baseball. You may have narrowed it down even further, a particular baseball team.
Whatever the subject matter of your site, keep the content within your site on topic. Obvious, but important. Someone coming to your site to check out the Yankees — don’t want to find material on ‘how to hook a rug’!
Make sure that you ‘keep your site on topic’. This one thing alone will improve the professional image your site projects.
Next, consider your audience, who is it aimed at? Who are you targeting? For instance, if it’s a general news site, it may be the whole world. Everyone is interested in the news.
Keyboard Power: Using Your Computer Even if Your Mouse “Dies”
January 28, 2009
Keyboard Power: Using Your Computer Even if Your Mouse “Dies”
by: Ismael D. Tabije
There are various accessories that could help operating a computer easier. The mouse is just an example of an accessory which makes navigation simple with just one click. However, most of these accessories have short “lifespan” and can be considered disposable. This is when the accessories can become bothersome.
What are you to do, when in the middle of an important document, your mouse decides to “die”? Would you worry? Would you panic and run to the nearest store? What if it’s night time and the stores are closed and you are rushing up your work?
On your keyboard, immediately press CTRL + S simultaneously to save whatever it is you’re doing. That way, you don’t lose your work. This is a common and one of the most familiar tasks without using the mouse. If the mouse is not functioning and you need to do something important but you don’t have the time to repair the mouse or change it, you can actually still do your work even with just the keyboard around. Here are some key combinations you need to navigate your way through your PC sans the mouse:
Meta Tags - What Are They and Which Search Engines Use Them?
January 27, 2009
Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we’ll start with the easy part
Meta Tags are lines of HTML code embedded into web pages that are used by search engines to store information about your site. These “tags” contain keywords, descriptions, copyright information, site titles and more. They are among the numerous things that the search engines look for, when trying to evaluate a web site.
Meta Tags are not “required” when you’re creating web pages. Unfortunately, many web site operators who don’t use them are left wondering why the saying “If I build it they will come” didn’t apply to their site.
There’s also a few naysayers in the search engine optimization industry who claim that Meta Tags are useless. You can believe them if you like, but you would be wise not to. While not technically “required”, Meta Tags are essential.
Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas
January 26, 2009
Success in business thrives on ideas.
The more creative you’re the more you’ll succeed in business.
Below are 5 web advertising ideas to help you succeed.
1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.
2. Start a members only web site. Tell visitors what’s in your members only site and what it costs to get access. Offer them a free membership, if, in exchange they link to your web site, post your banner on their home page or agree to advertise your web site in their e-zine for a set period of time. Usually they will agree to the free advertising to save money. This is a powerful way to get free advertising.
3. Want a popular discussion board? This technique is based on the number of postings made by any one person. You could give away a free product or service to any person that posts ten or more messages on your discussion in a month. It could be a free e-book, report, e-mail consulting etc. Just keep track of everyone’s postings each month. This could also work for e-mail discussion lists.
Internet Marketing Online: How To Help Yourself By Helping Others
January 25, 2009
If you want to go far in business, and be a roaring success, you must understand that your success depends on others.
This is an important success secret in internet marketing online.
The more you help others, the more you create goodwill and reputation that will impact positively on your business.
Many people don’t have the time or skills to write and create ebooks to give away to their web site visitors.
Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.
First, you will need to write and create your own ebook to give away to your visitors.
If you don’t want to write one, you could ask permission to use another writers’ articles or material.
Be sure to include your text or banner at the beginning of the ebook.
Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors.
Your ad will continue to be spread all over the internet.
How Disabled Users Access The Internet
January 24, 2009
In 1995 a new era of accessibility for disabled people began. The Disability Discrimination Act was passed, stating that:
"It is unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of the public."
A website is regarded as a service and the RNIB (Royal National Institute for the Blind) and DRC (Disability Rights Commission) have been quick to apply pressure on to organisations to push this law into practice. Indeed, the DRC has now published its formal investigation into 1000 websites (http://www.drc-gb.org/publicationsandreports/2.pdf).
So, how do disabled people access the Internet? There are a number of different ways depending on their particular disability:
Blind users
Internet users who have no sight at all utilize a screen reader, which reads the content of the web page, or rather the HTML (HyperText Markup Language) code of the page, back to them. These machines sift through the HTML code and the technology deciphers what needs to be read aloud and what should be ignored. IBM’s screen reader can be downloaded for a free 30-day trial at http://www-3.ibm.com/able/solution_offerings/hpr.html. Once you have downloaded it, go to your website, turn your monitor off, and try to navigate your website.
The Game Is Changing, Are You?
January 24, 2009
It’s happening. Again.
The Internet marketing ‘game’ is rapidly changing… again.
Email marketing is under attack like never before…
Pending legislation. Spam filters. Email overload.
Internet users’ inboxes are full. They are loaded with junk and they are tired of the hassle. Opt-in rates are on the decline — and they will continue to fall.
So the cries are coming from many Internet marketing circles…
“Email marketing is dying — it’s only a matter of time.”
That’s right. Many people see Email marketing dying completely. Many marketers are already positioning themselves to do business without it.
Why are they preparing to do without it? Because it’s just going to be too much of a hassle to get people to opt-in. And if that’s not enough, it’s going to be such a hassle to get around spam laws, filters, and other nuisances.
Well…
Do you want to know what *I’m* planning on doing?
I’M PREPARING TO MAKE MORE MONEY THAN EVER FROM EMAIL MARKETING.
That’s right. I’m planning to make more money than I already do with Email marketing.
