21 Search Engine Terms Every Web Marketer Should Know Part 1
August 31, 2009
1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Various search engines determine ranking on their own different factors of importance or relevancy. For the last few years the Google search engine was the most popular search engine supplying the search results for Yahoo and to a lesser extent MSN and AOL. This all changed recently after Yahoo purchased different search engine companies and developed its own search engine. Soon MSN will enter this market with its own search engine algorithm.
Searchers input keyword queries into search boxes and are given results from the databases of the search engines in accordance with the ranking algorithm from whatever search engine they are using.
In other words, search engines index sites it feels will be of value to its customers, which are Internet surfers searching for information.
The most important concept to grasp with a search engine, is that it uses an automated computerized system to find and rank the sites within its database of web sites.
5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face
August 30, 2009
I bet you can’t tell me… the single biggest problem facing Every Direct Marketer, new and old.
It’s not generating traffic, nor building an O’pt-In list, nor is it finding products to market and it’s not a lack of Cash.
You can buy traffic, you can buy O’pt-In list members, you can make or buy products and you can even borrow Cash.
The biggest single problem for any Direct Marketer is How To Earn Your Prospect’s Trust.
Learn how to earn AND keep trust and you open up huge new Marketing possibilities.
Too many salespeople of doubtful credentials, and too many adverts promising so much and delivering so little have hardened consumers, they no longer trust Marketers and Marketing claims without a great deal of convincing.
So how exactly do you turn a skeptic into a believer ?
Tip #1 - Make Your First Contact Count
Your initial point of contact with prospects is typically
* An advert, in a PPC, a banner exchange, a classified or solo campaign
* An entry in a Search Engine directory,
* Or an article you have written.
Software Guide - Some Tips About Software
August 29, 2009
Software Guide - Some Tips About Software
by: Gagandeep Dhaliwal
The term software is generally used for computer software that is an essential part of the computer system. It stores and process all encoded information or computer instructions on PC. Computer software has very vast scope in computer world.
According to computer science and software engineering computer software is all information that is processed by computer systems, programs and other data. Software is completely opposite to hardware, which is used to store or execute the software. Software is loaded into random access memory and then executed in central processing unit. It belongs to machine language that is not easy to understand for the users.
Every operating system has its own software that requires an individual processor. It understands machine language that consists of several groups of binary values, which gives processor instructions and data. Software converts machine language in simple language that enables the users to understand machine language.
Software generates a connection between electronic hardware and data. The user can operate the sequence of data instructions with the help of software. Software can use any type of data such as output/input. Sometimes the output of software can be input for another software. Software provides an interface between hardware, data and other software.
Internet Tip of the Week: Mistakes Count Against You
August 28, 2009
Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.
Perhaps the first word to consider is “Brevity” - we receive and respond to more mail each day, than we would in a year, before the advent of the Internet. As we became experienced with email, we found certain shortcuts that we would never use in “pen and ink” communications.
Many people simply copy the entire note to which they are responding, and make their comments. Others might lift a pertinent paragraph and respond. This is acceptable practice. Let’s face it - unless you are socializing with a friend, if someone asks a question, they want an answer, and don’t really care if you had rain last night. But, you can be too brief in your replies. I get email all the time, and don’t have a clue as to what they’re referring to.
Reciprocal Link versus Value Exchange
August 27, 2009
Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. However, as more and more webmasters use reciprocal links to increase their site ranking, the search engines are also getting smarter and more demanding.
Search engines are increasingly becoming more selective with the in-bound links to your website. They are looking not just for the number of in-bound links your site may have, but also for the quality and relevance of those links to your site. In other words, webmasters can no longer arbitrarily exchange links with others if they wish to improve their site ranking with the search engines.
Thus was born the concept of value exchange.
I first heard this concept from Ken Evoy, the author of “Make Your Site Sell” and the creator of the amazing All-in-1 “SiteBuildIt!” webhosting. Ken has always been in favor of building websites that are search-engine friendly. This means your website should aim for the same kind of criteria search engines look for in ranking sites. Instead of wasting time figuring shortcut ways to beat the search engines, design your website with quality content in mind. That, according to Ken, is the only consistent way to rank high with the search engines.
Advantages Of A Broadband DSL Internet Connection
August 27, 2009
Advantages Of A Broadband DSL Internet Connection
by: Stephen Kreutzer
Anyone who has switched from a dial-up modem to broadband DSL knows the advantages of DSL internet access. The differences between the two are truly astounding. When people begin surfing the internet using broadband DSL after struggling with a dial-up modem, they never want to go back to a slow and often unreliable dial-up connection.
Broadband DSL connection speeds vary, but the average DSL connection rate ranges on average between 128 kilobits per second all the way up to 1.54 megabits per second. Typical dial-up modems can’t even come close to reaching typical broadband DSL speeds.
The remarkable speed of broadband DSL has made internet use more convenient, and DSL has improved the quality of many existing online activities such as shopping, banking, downloading audio and video, and gaming. Besides a notable increase in connection speed and website navigation, with broadband DSL, internet users are always connected to the world wide web. DSL provides valuable information and online activities that remain just a few keystrokes away.
Great E-Cover Creation in 5 Steps
August 26, 2009
There are several graphic software packages available to help you create your own e-covers for your product or service. Most provide you with a set of templates to choose from, and have varying degrees to allow you to modify the templates provided. Regardless of which package you’re using there are 5 other important steps to consider when design an e-book cover, graphics for a software package or other product graphics.
These five steps deal with the effect you want your graphic to have on your prospect. Each step is briefly described below.
Identify the desire, need or fear your product or service affects. Many people attempting to sell their products on the internet aren’t aware of a basic fact of marketing on or off the internet. That fact is ? People buy based upon their emotions. Next they justify the purchase with logic or benefits. Your graphics should satisfy the emotional desire. It should be a visual of their desire being met, their need being filled, or their fears being calmed. Once the emotion that your product or service is serving is identified. Begin to list possible visuals to show this action.
7 Killer Ways To Increase Your Online Sales
August 25, 2009
Every online entrepreneur I talk to is asking the same question, “How do I increase my online sales, NOW?”
Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. The number of sales made divided by the total number of visitors to a site is called the conversion rate. A typical site will have a conversion rate of between 1 and 2 percent, or 1 to 2 sales per 100 visitors.
It is obvious that if the number of visitors increases, and the conversion rate remains the same, then sales will increase. Traffic is the first variable that most online marketers attempt to influence when they begin their online marketing campaigns.
There are two basic problems with the increase traffic method. The first is that it is expensive to run advertising and improve a site’s ranking in the search engines. The second, and subtler issue is that there is no guarantee that the conversion rate will remain constant.
So what about increasing the conversion rate? Using the example above, if the number of buyers could be increased from 1 or 2 per hundred visitors to 2 to 4, sales will have doubled! So what can be done to increase a web site’s conversion rate? Below I list 7 techniques designed to accomplish this goal:
Ten Steps To A Well Optimized Website - Step 1: Keyword Selection
August 24, 2009
This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site. Some steps take a few hours, some may take months depending on the competition, but in the end and if done correctly you will have a well optimized site that will place well and hold it’s positioning.
Of course all website’s fluctuate up and down however well optimized sites will spend more time on the upper end of the rankings than poorly optimized or spammy sites which may see high rankings but which will lose those rankings over time.
The Ten Steps We Will Go Through Are:
Keyword Selection Content Site Structure Optimization Internal Linking Human Testing Submissions Link Building Monitoring The Extras
Step One - Keyword Selection
10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales
August 23, 2009
1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers’ contact information.
2. Use the double-opt rather than single opt-in method to capture qualified targeted leads. Why? Because double opt-in requires new subscribers to confirm their subscription (yes, I want what you have to offer) and reduces the chances of a bounced email.
3. Refer people to your web page that offers them a freebie (free report, ebook, etc.), capture their name, email address & phone number (optional) and then take them to your home page while behind the scenes your autoresponder provides a series of follow-up emails to them automatically, re-introducing yourself and your business offer. Studies show that most people need to see your offer at least 7 times before they make a decision to purchase.
4. Include a headline & outline the features/benefits of the product or service you are offering on your web site. Make it easy for your audience to understand what they will gain by buying from you.
5. Include written testimonials from people who have used your product or service on your web site. Include audio testimonials that prospects can listen to and you will really capture their attention.
