The Benefits of Interactive Online Characters
May 16, 2007
This Stanford University study surveyed the leading research on virtual agents and suggests that “social intelligence in automated interactions is good business.
Research about interactive characters suggests substantial opportunities for them toenhance online experiences.
The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online Interactions
Ten Benefits of Character Interfaces1. Characters make explicit the social responses that are inevitable.2. Interactive characters are perceived as real social actors3. Interactivity increases the perceived realism and effectiveness of characters4. Interactive characters increase trust in information sources5. Characters have personalities that can represent brands6. Characters can communicate social roles7. Characters can effectively express and regulate emotions8. Characters can effectively display important social manners9. Characters can make interfaces easier to us easier to use10. Characters are well liked
More detail about the research by Byron ReevesCenter for the Study of Language and InformationStanford University at http://64.152.122.45/eAgent/CSLI_Stanford_Study.pdf
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Syed Akram, Independent AffiliateWEB: http://futurebiz.marketdepo.comVOICE:+60-1993135977
The research by Byron ReevesCenter for the Study of Language and InformationStanford University
