Java is a high level object oriented language. When we compile java code it first gets converted into highly efficient byte code by the java compiler. The generated byte code is then interpreted by a peace of software called java virtual machine.

What is java virtual machine?

Java virtual machine is the software which interprets compiled java byte code and runs the java program. Java virtual machine is also known as JVM.

As Java code is first compiled into byte code and then the java virtual machine interprets and runs the code, java has achieved the platform independence. Java virtual machine is available for almost all the platforms, right from windows to various handheld devices.

How Java Virtual Machine works ?

JVM does not have any information regarding the programming language. It knows only binary format of the byte code. The class file generated by the java compiler contains the byte code in the format which JVM can understand. We can generate the byte code that adhers to this format in any programming language.

Every java program must run within the boundries defined by the JVM. The code run inside the JVM can not go beyond the security constaints defined by the JVM. This is one of the reason why java application are considered as secure applications over internet.

Rahim V.

http://www.javadeveloper.co.in

About The Author

Rahim Vindhani,

IBM Global Services,

Pune, India.

http://www.javadeveloper.co.in

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Make sure your website is working for you with the following characteristics:

Usability enables your users to get the most out of your site. This means that the site’s navigation is consistent, clear and easy to follow; forms and links are in working order; and the information on the site is current and answers incoming clients’ potential questions.

Findable: If people can’t find you, then they won’t buy from you. Make sure your pages have text coded in HTML instead of embedded in the graphics, so that search engines can read it. Put ALT tags on the images you do have ? search engines look at these, and they can improve your rankings. Include META tags in your code and submit them to at least the major search engines. You can do this for free ? ask me how! Finally, find some online directories where your site would be a fit and add your site to those directories. This is one more way potential clients can find your site; having directories and other sites linked to yours can also increase your ranking in the search engines.

Legible fonts, sized for easy reading on different platforms and browsers. Also, make sure your font is either significantly lighter or darker than your background color or pattern, so that your site is readable for colorblind people, too. If you’re using a background pattern, make sure that it doesn’t interfere with the text.

Cleanly designed, with graphics that enhance the website’s message, instead of detracting from it. This applies to animations as well, which should be designed with a purpose.

Reinforces and repeats elements of your brand image, building upon the design of your corporate logo and other materials and repeating your company’s message. Consistency of your company’s brand is important across all media.

High-quality graphics that are optimized and saved in the correct format for their content ? JPEG format should be used for gradients or photos, and GIF format should be used for images with areas of solid color.

Fast loading: Optimizing your graphics and writing clean code will ensure that your users only wait a minimal amount of time for the page to come up. If people don’t see your site quickly, they’re more likely to click away from it or not return in the future.

Cross-platform compatible: Make sure that your site looks the same on PC and Macintosh systems, and on Internet Explorer, Netscape, Mozilla and all the other browsers ? that way, you’re not missing any of your audience! You’ll also want to make sure that the site looks equally as good in older versions of the browsers ? not everyone updates their browser software when new versions come out.

Clean code will load fast! Well-written code is also less likely to load incorrectly in different browsers. Clean code will also enable other web designers to pick up the maintenance of your site easily if you decide to transfer those responsibilities to a new designer.

A well-designed website works as a qualifying agent and also provides information 24/7 about your business to all your potential clients. It is a vital resource and marketing tool for doing business in today’s global marketplace.

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit: Logo design at http://www.elf-design.com

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Web usability is about making your website in such a way that your site users can find what they’re looking for quickly and efficiently. A usable website can reap huge benefits on to your website and your business.

* Every £1 invested in improving your website’s usability returns £10 to £100 (source: IBM)

* A web usability redesign can increase the sales/conversion rate by 100% (source: Jakob Nielson)

Your website has to be easy to navigate

Users have gradually become accustomed to particular layouts and phrases on the Internet, for example:

* Organisation logo is in the top-left corner and links back to the homepage

* The term ‘About us’ is used for organisation information

* Navigation is in the same place on each page and adjacent to the content

* Anything flashing or placed above the top logo is often an advertisement

* The term ‘Shopping cart’ is used for items you might wish to purchase

There are numerous other conventions like these that enhance your website’s usability - can you think of some more?

Don’t underestimate the importance of these conventions - as the Internet matures we’re getting more and more used to things being a certain way. Break these conventions and you may be left with nothing but a website with poor usability and a handful of dissatisfied site visitors.

Pages must download quickly

Usability studies have shown that 8.6 seconds is the maximum time web users will wait for a page to download (source: Andrew B. King - Speed Up Your Site). As of March 2004 just 25% of UK web users had broadband (source: UK National Statistics) so it’s essential for optimal usability that your website downloads quickly.

To speed up the download time of your website we recommend you do three things:

* Use CSS and not tables to lay out your web page

* Use CSS and not images to create fancy navigation items

* Read this article about how to speed up the download time of your web pages at http://www.webcredible.co.uk/speed

Information should be easy to retrieve

We read web pages in a different manner to the way we read printed matter. We generally don’t read pages word-for-word - instead we scan. When we scan web pages certain items stand out:

* Headings

* Link text

* Bold text

* Bulleted lists

Did you notice that images were left out of that list? Contrary to the way in which we read printed matter, we see text before we see images on the Internet. For optimal website usability don’t place important information in images as it might go unnoticed.

Restrictions must not be placed on users

Don’t prevent your users from navigating through the Internet in the way that they want to. For example:

1. Every time a link is opened in a new window the back button is disabled. Approximately 60% of Web users employ the back button as their primary means of navigation (source: Usability Interface). If you do this then you’re preventing 60% of your users from using their primary navigation - now that can’t be good for usability.

2. Don’t use frames to lay out your website. Frames can cause a number of usability problems, namely:

* Disabling the back button (see above)

* Bookmarking not possible

* Impossible to e-mail the link to someone else

* Problems with printing

* Users feel trapped if external links open in the same window

* Search engine optimisation issues

There are lots of other ways that websites can place restrictions on its users, ultimately damaging their usability - can you think of any more? Just think back to the last time a website really infuriated you - what annoying thing did it do to make you feel that way?

This article was written by Trenton Moss. He’s crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy ( Webcredible - http://www.webcredible.co.uk ) to help make the Internet a better place for everyone. They offer fantastic accessibility & CSS support packages, which you can read all about at http://www.webcredible.co.uk/support .

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One of the most important factors in being successful in your business is to learn how to rank high in the search engines. It has been said that the search engines can account for as much as 95% of all the traffic to your website! If you fail to take advantage of the major engines you could be neglecting almost ALL of your targeted traffic!

I don’t know of any business that can afford to throw away that many visitors.

Is your site ready?

There are many factors in which to consider before submitting your website. Have you prepared your website for maximum placement? Each page will need to be submitted separately, and each page will need the following.

• Page Title
• Meta Tags
• Keywords in Header tags
• ALT Tags on all images
• Keyword- filled content
• Keywords as close to the top of each page as possible
• Keywords in links to other pages
• Keywords in outbound links

[Page Title]

It is crucial to place keywords as close to the beginning of your page title as possible. The search engines will typically display your page title as part of the description that shows up when your website is displayed in search results. Placing keywords towards the top of your page can be extremely beneficial. For example, my website page title is, Affiliate Programs Directory@Smokesoft Inc. This means my website will do well in searches on "affiliate", "affiliate programs" and "affiliate programs directory". Try to create your page title in such a way that you can include as many keywords as possible.

[Meta Tags]

Although the importance of meta tags is fading each day, they are easy to create and for some search engines they are a factor, so you would be wise to include them in your pages. For the search engines that do not take meta tags into consideration they will merely ignore them.

[Keywords in Header tags]

This means to create a separate heading for each page containing the keywords you are targeting for that specific page. For example, the heading for my home page is as follows:

Affiliate Programs Directory

Meaning that on my webpage it would appear as:

Affiliate Programs Directory

This will greatly increase your positioning in the rankings. take care to prepare EVERY page with this in mind. [ALT tags on all images]

Another worthwhile little "trick" is to add the ALT attribute to every image on every page of your website. You can effectively place a keyword in each image on your website! Follow this example:

Some search engines will use the text in images when considering keyword relevancy, therefore adding more content in your favor.

[Keyword-filled content]

There is no excuse for not filling your web pages with quality keyword-filled content this is a major factor in how well you will rank in the search engines. The more keywords the search engines locate the higher your site will rank?.period.

I’ve found that one of the best ways to accomplish this is with articles such as this one. Imagine for a moment that I used "search engines" or "keywords" as two of my keywords for a given page, now skim through this article and see how many times these two words appear. As you can see this would be a huge asset in determining how well my site places, and this is just one article! If you are incapable of writing your own articles there are many places where you can obtain articles to place on your site from another author. One such place is http://www.smokesoft.net/Articles.html

[Keywords as close to the top of each page as possible]

This is one of the easiest and most effective ways to increase placement. On each page make sure that the first visible text is a keyword, the search engines LOVE this! If you do not have keywords placed as the first visible text on your page, you may want to consider modifying or redesigning it to allow for this. It is well worth the time and effort and you will most likely see almost immediate improvement in your search engine rankings.

[Keywords in links to other pages]

You should try to insert keywords into your links whenever possible. For instance, if you are targeting the keyword "marketing" on a particular page, create a link to a page on your site and call the page "marketing tactics". The page the link leads to could consist of articles you have written on marketing tips you have discovered. Not only will search engines use the text in a given link to determine what your page is about, but they will also use it in determining the subject of the destination page. If you really want to take it to the next level, try using a keyword filled link as the first visible text on your page. This too will skyrocket your rankings in the search engines.

[Keywords in outbound links]

This concept is identical to that of linking to other pages except you instead will be linking to another site. For example if I were linking to another affiliate promotion site I would place the keyword "affiliate program" somewhere in the link.This is a must! My advice to you is to save this article and refer to each and every step when you setup a webpage. This is by no means all there is to know about search engines however, if you follow these guidelines you will do extremely well.

Good Luck!

About The Author

Adam Buhler is the owner of Affiliate Programs Directory: http://www.smokesoft.net Adam is the author of the weekly newsletter “Affiliate Secrets”. He is offering a free copy of the ebook “Internet Cash Machines” For a limited time to anyone who subscribes at: http://www.smokesoft.net/newsletter.html

smoke@dwave.net

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More CCNA and CCNP candidates than ever before are putting together their own home practice labs. It’s more affordable than it ever has been, and I receive emails daily from new CCNAs and CCNPs who say it’s the best thing they could have done to improve their studies.

There are some commands you can configure on your lab routers that won’t necessarily be on your CCNA or CCNP exams, but they will make life a lot easier for you. Let’s take a look at just a few of these.

The command “no exec” is short, yet powerful. Occasionally you’ll have what is referred to as a “rogue EXEC” process tie up a line, and you end up having to continually clear lines, which disrupts your practice. If you have an access server, I highly recommend you configure this command on your lines, as shown here:

ACCESS_SERVER(con)#line 1 8

ACCESS_SERVER(con)#no exec

From your CCNA studies, you know that the command “no ip domain-lookup” prevents a Cisco router from sending a broadcast to find a DNS server anytime you enter something that is not an IOS command - and that includes mistyped commands, which happens to all of us sooner or later. Make sure to run that command in global configuration mode on all your practice routers.

There are two commands I like to configure on the console line on all my practice routers and switches. The first is “exec-timeout 0 0″, which prevents you from being kicked out of enable mode and back into user exec after a few minutes of inactivity. (This doesn’t sound like much, but you’ll get pretty tired of typing “enable” after a while.) The first zero refers to minutes, the second zero to seconds. Setting them both to zero disables the exec-timeout function.

The second command prevents the router from interrupting the command you’re typing with a console message. If you’ve ever been in the middle of typing a router command and suddenly you’re interrupted with a logging message, you know that can be pretty annoying. We don’t want the router to not display the message, but we do want the router to wait until we’re done entering data. The command to perform this is “logging synchronous”.

R1(config)#line console 0

R1(config-line)#exec-timeout 0 0

R1(config-line)#logging synchronous

You won’t see many of these commands on your exams, but after you configure them on your home lab devices, you’ll wonder how you did without them!

About The Author

Chris Bryant, CCIE #12933, is the owner of The Bryant Advantage (www.thebryantadvantage.com), home of free CCNP and CCNA tutorials, The Ultimate CCNA Study Package, and Ultimate CCNP Study Packages.

For a FREE copy of his latest e-books, “How To Pass The CCNA” and “How To Pass The CCNP”, visit the website and download your free copies. Get your CCNP certification with The Bryant Advantage!

chris@thebryantadvantage.com

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With so many places to post your articles how can you maximize distribution with the least amount of effort? You can do so by being selective. Post your articles only on sites that support your topic, have integrity, and have a win/win approach. Since no two websites are alike. Here are a few features to watch for when considering your articles for submission:

1. Search capabilities. When you are at the website is there a search feature visitors can use to find a certain topic? If the page or pages list articles one after the other down a long page readers will not get past the first 20 names. Actually they will not even read that many. Web viewers do not have the patience to scroll through rows of titles trying to find the right subject.

2. How user friendly is the website? If the article section is buried inside a website and you have difficulty figuring out how to submit your article you will want to consider submitting your articles to this site.

3. What is the purpose of the website? Is that purpose supportive of your article, topic, and purpose or detrimental? Is it a sales page just trying to drive up search engine optimization under false pretenses? don’t be fooled there are many of them out there. Is the host of the website apparent or nonexistent? Can you find a phone number or location — city, state or country?

4. Submission guidelines. Some websites stipulate a word count, minimum, maximum or range. If your article doesn’t meet their word count stipulations your article will normally not get published. Take them seriously and take the time to read them. More importantly find a system to track these. I have a rating system I use with 1 being the perfect submission site on up to 15 being an absolutely no. I keep track of the no website sites so that when I’m looking for new sites I know which ones I have already reviewed.

Since website owners change, just as we do as we learn and grow with our skills, guidelines change occasionally as well. I recommend reviewing the guidelines either every three months or at least ever six. Some sites have gotten sneaky and post good guidelines and then change to “we have the copyright now” sites when you are least expecting it.

There are also a few sneaky submission sites that are counting on you not reading their guidelines. These sites stipulate in their guidelines that upon submission the author gives up their copyright on the article. Some are blatantly labeled while others are hidden inside obscure legalize.

Some sites stipulate that you give them permission to use your material in anything they print or publish. This means that they can accumulate articles on a certain subject, and this is their usual intention, put them together in an ebook and sell the ebook. While some of you will not mind this and consider it viral marketing there are some dangers in this. And this author knows because this has occurred to her materials before she became wise to the secret purpose.

5. Statistics. There are very few websites that provide reader statistics. I love the websites that tell me how many people read the article. I want to know if a particular topic is well read. Many sites prefer not to post reader statistics. I suspect it is because writers would see that there is a very low count and submitting their articles. Voting on the article is a nice feature, however, it is not really a vital statistic counter. Maybe 1 out of 10 to 15 views will someone take the time to vote. If the voting feature is remotely positioned viewers never know of its existence. Even if this feature is position well on the page — above the article to let readers know its there and immediately below the article — readers will rarely vote unless the article was awful.

Article hosting and posting is a joint venture — view it as such — and you will maximize your time and effort.

Copyright 2005, Catherine Franz.

Catherine Franz, Millionaire Coach, thinks outside the box naturally when it comes to attracting money. Order her latest strategy, How To “Get ‘Them’ To Follow Your Yellow Brick Road” report (for professionals, consultants, employees, and retail store owners). http://www.marketingstrategiestogo.com

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What does this mean? It is well known in seo circles that by having a site listing in DMOZ you will also get a listing in the Google directory, effectively creating two high PageRank? backlinks. Hundreds if not thousands of smaller sites also use Dmoz directory data. Check my search engine relationship table for who DMOZ supplies directory data to. So from a single listing in DMOZ the potential for hundreds of backlinks can stack up quite substantially.

Unlike Yahoo! with it’s paid inclusion via Yahoo! Express, you may submit your site freely to DMOZ for inclusion into their database. This can be a harrowing and traumatic experience for some as the DMOZ directory submission requirements are very tight and strict.

DMOZ prides itself on listing websites with high quality content, culling bad and garbage sites. Hopefully I can lay to rest some of your DMOZ submission fears.

Prior website checks before submitting to DMOZ A peek at the site suggest guidelines at DMOZ gives a few clues as to what DMOZ editors look for when processing site submissions.

I don’t know how many times I have read on forums and message boards webmasters complaining they have submitted their site/s to DMOZ over and over again only to be rejected.

You can bet their site either doesn’t conform to the submission guidelines, was submitted to the wrong category or was just complete crap with no quality content.

Here is the DMOZ submission guidelines list taken from their site. Follow it to the ‘T’ and ensure your site conforms.

• Do not submit mirror sites. Mirror sites are sites that contain identical content, but have altogether different URLs.
• Do not submit URLs that contain only the same or similar content as other sites you may have listed in the directory.
• Sites with overlapping and repetitive content are not helpful to users of the directory.
• Multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites.
• Do not disguise your submission and submit the same URL more than once.
• Do not submit any site with an address that redirects to another address.
• The Open Directory has a policy against the inclusion of sites with illegal content. Examples of illegal material include child pornography; libel; material that infringes any intellectual property right; and material that specifically advocates, solicits or abets illegal activity (such as fraud or violence).
• Do not submit sites under construction. Wait until a site is complete before submitting it. Sites that are incomplete, contain Under Construction notices, or contain broken graphics or links aren’t good candidates for the directory.
• Submit pornographic sites to the appropriate category under Adult.
• Submit non-English sites to the appropriate category under World.
• Don’t submit sites consisting largely of affiliate links.

A good tool for checking inbound and outbound links is Xenu Link Sleuth, it does a great job and of course it’s free. The reason I have focused on site link checking is the DMOZ editor will most likely run a similar program on your site when reviewing it.

Submission Time Ok your site is set, you conform to the DMOZ submission guidelines, Let’s do this thing! Surf to DMOZ and perform a search using a broad search term that relates to your site. You will be presented with a category full of sites that should relate to your site theme. At the top of the page should be sub-category links.

At this point ask yourself two questions;

1. Does my site fit this category?

2. Is there a Suggest URL link on the page for this category?

The idea behind this is to find the closest category match to your website. If you answer no to any of the previous two questions drill down further using the sub-category links at the top of the page until a suitable category match is found.

NOTE* Something to note when finding a category is region. If your website is regional submit using regional categories first before drilling down. If you think you have found the right category visit some of the sites that are listed to be sure they are similar to yours.

Suggest URL Congratulations! You have found your niche category that best fits your site. Click the Suggest URL link and let the fun begin.

Titling Your Site This is an area where most webmasters come unstuck by using promotional words in their titles. DMOZ editors don’t take kindly to it. Use your real site title. If your official website title is Tech Law, then that is the title to submit. As stated in the DMOZ submission guidelines, don’t use all capitals in your title.

Site Description When describing your site common sense should prevail. As with writing page descriptions for meta description tags, write a compelling, brief, and descriptive overview of your site. Don’t be overly promotional and keep the site description free flowing.

Always describe your site from a third person view. If DMOZ editors write a description for your site they will use third person view.The idea is for your site to be listed with your description. So make the DMOZ editors task as simple as possible. If you write from a third person view and give an accurate description the editor may not make any changes to it. Using correct grammar and spelling is a must.

One way to get help for an accurate description is to ask friends to view your website or ask people from forums to view your site. Use their feedback to write a compelling, accurate and non-promotional description.

The long wait DMOZ is free submission and edited by volunteers. There is no paid express directory inclusion and from what is stated at the DMOZ directory website, nor shall there ever be.

Processing of site submissions will take a while, even up to six months, sometimes longer. Don’t focus on this but instead continue to build quality content for your site. As one of my mentors recently stated in his ebook. "I usually submit and forget about it."

(c)2005 Paul Cody

Paul Cody has for the last six years studied website design and search engine optimization. Paul is active in a number of webmaster forums and has recently launched his new site http://www.auswebdesigns.net focusing on seo resources for webmasters new to this area of site design.

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Your domain name: This will be your first step in this direction. Go to www.namecheap.com or www.godaddy.com to book a domain name. Names are not that easy to get so try to get a combination of names best saying about your business or your brand name. If you have a brand name then it is a good idea to book other extensions like .net, .org and other extensions. This way you can prevent cyber squatters from using your brand names.

Your hosting Plan: To host your website you need some web space. Market is crowed with hosting companies offering you different packages. The price is paid per month basis and rate varies with service and requirements. If you are not comfortable with all the technical terms like bandwidth, GB space, email etc then contact your web designer or the web programmer to handle the issue. Or go for the lowest one and based on the requirements you can ask for extra facility. Any time you can change your hosting provider if you are not happy with them. To start with you can spend less than $5 per month for hosting. If you have plan to store your customer details, newsletter management, member login etc then you will require database support.

Designing your site: Engage a designer or web developer for your web site. Design of your site will depend on type of business you are. Avoid using graphics heavy animations or images in your site. Keep good content relevant to your business for getting good traffic from search engines. Search engines and particularly google loves good content so content with matching keywords of your business will drive more traffic and customers to your website. Keep a plan to improve or update your web site periodically.

Promote your Site: Once your site is ready try for both online and offline promotions. Give a good press release; post your sites for review in popular web developer forums, submit your site to directory relevant to your area of business. Try to get some content specific keyword rich back links from different websites by contributing articles, participating in discussion boards etc. Better to have email address like support@mysitename.com than having support_1108@hotmail.com. This way you will be promoting your site brand name and inviting others to explore your site. You can print your site name in your visiting card, your letter pad and in other promotion materials like caps, T shirts etc. Finally this is not an one time job so keep an improvement or expansion plan for your website based on your business needs. There is no single magic formula to have one successful website but it is not difficult with good content integrated with your business plan and with user-friendly features.

Author is part of a team of web designers and programmers. The team works on web site maintenance, development, programming and search engine optimizations. Visit http://www.plus2net.com for programming tutorials, free downloads and articles on PHP, SQL and web design. Participate in forum to discuss all issues of web site development and promotion including site optimizations for search engines.

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Podcasting is the newest craze on the internet and it continues to expand on a daily basis. Former MTV host Adam Curry and software developer Dave Winer are credited with developing podcasting. Curry wrote a program called iPodder which allowed him to automatically download internet radio broadcasts to his iPod and Winer was instrumental in promoting RSS. (Really Simple Syndication).

What is RSS? RSS allows people the ability to subscribe to their favorite blog or podcast and the information can be automatically downloaded to their computer. Subsequently, Curry and Winer devised a way to send audio files through RSS feeds.

The term Podcasting comes from “iPod” and “Broadcasting”. However, you don’t need an iPod in order to record or listen to a podcast. Anyone with a computer or mp3 player can listen to a podcast.

From radio talk show hosts Al Franken to Rush Limbaugh, traditional radio is embracing podcasting. In addition, talk show host Sean Hannity and NPR (National Public Radio) are offering their shows in the form of a podcast.

Television is also welcoming podcasting. ABC News, CBS “60 Minutes”, TV Guide and Ebert/Roeper Movie Reviews are all available through podcasts.

What is Podcasting? Podcasting is an audio file that you create on your computer and then upload it to the internet so other people can hear it. All you need is a computer, microphone and voice-editing program.

Anyone can podcast. It is perfect for women, men, students, work-at-home-Moms and seniors. If you have something to say, podcasting is a great way to accomplish this goal.

Do you have a favorite hobby that you would like to share with others? Are you a business owner who would like to increase customers? Have you ever dreamed of being your own talk show host or disc jockey? With podcasting, all of the above things are possible.

You could have your very own podcast up and running today.

What do you need?

1. A Microphone

You will need a microphone for your computer so that you can record your show. You can purchase a decent microphone at any computer store or Radio Shack. (www.radioshack.com).

2. A Voice-Editing Program

Voice-editing programs allow you to record and edit your show. There are two free programs on the internet that you can use. One is called Wavepad (www.nch.com.au/wavepad) and the other one is called Audacity (audacity.sourceforge.net).

3. Upload Show to Website or Hosting Company

After your show is recorded, you will need to upload it to the internet. You can either put it on your website or you can use one of the many hosting companies. Podblaze.com (www.podblaze.com) is one company where you can host your podcast.

As you can see, podcasting is very easy to start. We are at the beginning of this roller coaster ride that will hit astronomical proportions as time goes on.

The only way to decide if podcasting is for you is to start. Take the first step and see how you like it.

About The Author

Patrick Curran is a professional disc jockey that has worked at both FM and AM stations. He shares his knowledge and expertise so that anyone can produce a professional podcast that equals the quality of shows that you hear on your favorite radio station. Please visit: http://www.radiosecretsforpodcasting.com.

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When choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. In other words, set your price at $27.95, $47.95, $87.95 etc. Want evidence? Just look at any major marketing site online and see how they price. The number 7 has been proven to be the most appealing number.

2. Leave Them Wanting More

When constructing your sales letter, try to make it carry over to multiple pages. Create the impression of added value by ending each page with a question or a phrase that makes the visitor have to go to your next page. Something as simple as, “To see the 7 exciting bonuses that come with every package…” You get the idea. Each page adds to the perceived value of the product. Leave them wanting more at the end of every page.

3. A Great Traffic Generator

Place a free news ticker on your web site. Having fresh content makes your site much more important in the eyes of Search Engines. You can choose a topic relevant to your web site. Check out http://www.7am.com/ticker/ and get a free news ticker today.

4. Increase Your Credibility

Would you believe something as simple as your handwritten signature on your site can make a big difference in how you are perceived? Scan your signature, edit it into a web graphic and use it on your page in the signature/guarantee area. When someone sees your guarantee combined with your signature, it increases your credibility by leaps and bounds.

5. The Wisdom of Simplicity

Use short, to-the-point sentences in your sales letter. Keep your words simple. Remember, you are not teaching an English or vocabulary class. The simpler and easier to read, the better.

6. Use a Secure Server for Orders

Make sure you are using a secure server for credit card transactions. I’ve seen too many sites accepting credit cards on a non-secure page, and while this doesn’t necessarily mean there will be a problem, it is perception that counts. Convincing people that it is safe to purchase online is an ongoing battle; don’t make it any harder than it has to be.

7. The Power of a P.S.

Did you know that most people look directly at the end of a letter first? (Don’t you?) We all look to see who it is from, how they sign off, and what the P.S. is about. So don’t miss the opportunity - include a P.S. in your sales letters that restates your main offer and benefits.

Well, these ideas have been used by many successful internet marketers to increase the profitability of their email marketing. I hope they prove to be beneficial to you as well.

GREG PURNELL is an internationally-known speaker and Internet Entrepreneur. Born in Dallas, Texas, he has lived in Kyrgyzstan, Romania, Papua New Guinea and other countries as a business consultant, language learner, and good-news ambassador.

Considered a top Internet marketer, Greg is the Editor of the award-winning “How to Make Money from Home” online newsletter.

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