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	<title>Builder's Tree - My Web</title>
	<link>http://www.builderstree.com</link>
	<description>Builder's Tree - Web Information</description>
	<pubDate>Thu, 02 Sep 2010 19:42:27 +0000</pubDate>
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	<language>en</language>
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		<title>The Google Sandbox Explained</title>
		<link>http://www.builderstree.com/seo/The-Google-Sandbox-Explained-1477/</link>
		<comments>http://www.builderstree.com/seo/The-Google-Sandbox-Explained-1477/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 19:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>SEO</category>
		<guid isPermaLink="false"></guid>
		<description><![CDATA[  Introduction
The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the &#8217;sandbox&#8217; actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004.
 What is [...]]]></description>
			<content:encoded><![CDATA[<p>  Introduction<br />
The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the &#8217;sandbox&#8217; actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004.<br />
 What is the function of the Google Sandbox?<br />
The generally accepted principle behind the Google Sandbox is that it enables Google to filter out &#8216;Flash-in-the-Pan&#8217; websites from those that offer good quality, up-to-date content. It is within Googles interest to ensure that the results it displays to its users within the SERPS lead to highly relevant, up-to-date, useful websites Relevancy is key to the search engines success so it will take all steps it can to ensure the relevancy of its search results. Filtering out new websites and monitoring them may allow them to provide more accurate results within the real SERPS.</P> Indentifying the Sandbox?<br />
How do you know if your website in in the sandbox? Most new websites under newly registered domains will get relegated to the sandbox once Google knows about the site. Google will find the site by following an Inbound Link (IBL) from another site that the Googlebot crawls. You will then see the website in the normal Google SERPS if you search for the actual domain name, but the website is unlikely to be listed for any of its keywords. Google also won&#8217;t show signs of any other websites linking to your website, nor will it display pages related to yours. In addition Google won&#8217;t list any pages other than your Home (index) page.</p>
<p>If you track your websites visitor stats whilst it is in the Google Sandbox, you will see that the Googlebot comes crawling fairly regularly and that it does crawl, and therefore catalogue, all of your pages. Google does know that your pages exist and knows what they contain, but doesn&#8217;t list them in the main SERPS. In other words, because your website is new, it is under probation in the &#8217;sandbox&#8217;.<br />
 How Long Will My website Stay in the Google Sandbox?<br />
It is difficult to say how long a website will stay in the Google sandbox as this seems to depend on the types of keywords it will be completing for in the real SERPS It can be up to 6-8 months and the only way to get out of the sandbox is to wait.</p>
<p>The Google Sandbox isn&#8217;t all bad news. If your site contains good quality relevant material it will find its way out of the sandbox and will get the rankings it deserves in the Google SERPS. I even have some theories that may mean that your time in the sandbox can be used wisely to actually improve your final rankings.</p>
<p>You also shouldn&#8217;t forget that Google isn&#8217;t the only search engine out there. MSN is widely used and with the might of Microsoft behind it is likely to become a bigger player in the search engine world in the new future. At the time of writing, MSN or other search engines such as Yahoo! and Alta Vista don&#8217;t have a &#8217;sandbox&#8217; filter and your new websites will be listed in the quickly and should start driving traffic to your site.</p>
<p>Alan Cole runs <a target="_new" href="http://www.pixelwave.co.uk">http://www.pixelwave.co.uk</a>, a one-person web design studio. His aim is to provide cost effective website design production and maintenance by offering professional web solutions that stand out from the crowd.
</p>
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		<title>Setting Up A CGI Script On Your Web Site</title>
		<link>http://www.builderstree.com/web-development/Setting-Up-A-CGI-Script-On-Your-Web-Site-1476/</link>
		<comments>http://www.builderstree.com/web-development/Setting-Up-A-CGI-Script-On-Your-Web-Site-1476/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 23:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Web Development</category>
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Before you set up any scripts you will need some information about your server. You can get this by e-mailing your web hosting provider. It&#8217;s good to have these on hand before you try to set up a script. You may not need all of the information for each script, but some of the larger [...]]]></description>
			<content:encoded><![CDATA[<p>Before you set up any scripts you will need some information about your server. You can get this by e-mailing your web hosting provider. It&#8217;s good to have these on hand before you try to set up a script. You may not need all of the information for each script, but some of the larger scripts demand more information to work. The information you may need is:</p>
<p><b>Path To Perl</b> This is normally the first line at the top of a &#8220;.cgi&#8221; or &#8220;.pl&#8221; (Perl) script. A sample of a Path To Perl is /usr/bin/perl. Most scripts already have the proper Path To Perl included. If the script doesn&#8217;t work it may be this variable.</p>
<p><b>Relative Path</b> Which is the relative path to your server, not the HTML path. A sample is: /home/yourlogin/public_html/</p>
<p><b>HTML Path To Your Server</b> Which is the URL path to your server, for example: http://yourdomain.com</p>
<p><b>Sendmail Path</b> Which is the relative path to your mail server. A sample is: /usr/sbin/sendmail</p>
<p><b>SMTP Server Address</b> Which is the path to sendmail on your server. A sample is: smtp.yourdomamin.com (This is rarely used)</p>
<p>Once you have those variables you can set up just about any script available.</p>
<p>Open the scripts that you are instructed to in the &#8220;readme&#8221; file or &#8220;installation&#8221; file. These instructions should tell you which scripts need to be set up with these variables. Open these files in a HTML editor, or a text editor. The instructions should also give you the exact location where each variable should be changed or inputed.</p>
<p>Once you have all of the variables set, upload your scripts. They must be uploaded in ASCII, not Binary, if your FTP program makes you choose. Once uploaded your scripts need to have the permissions set in order to work. The instructions should have those permissions for you. Normally a &#8220;.cgi&#8221; or &#8220;.pl&#8221; script has it&#8217;s permissions set to 755.</p>
<p>Your FTP program should allow you to do that somewhere in the program. I use WS_FTP95 LE. To set permissions I simply right click in the right hand window when I am in the server directory where the script is. I click on &#8220;FTP Commands&#8221; then on &#8220;Site&#8221;. I then type in the field &#8220;chmod 755 name of script&#8221;. If the script is called &#8220;abc.cgi&#8221; then I will type in &#8220;chmod 755 abc.cgi&#8221;.</p>
<p>It is now time to test the script. The instructions should tell you how to access the script, i.e. &#8220;yourdomain.com/abc.cgi&#8221;. If you get a &#8220;Internal Server Error&#8221; then you need to go back and check the variables in the scripts and set the permissions, and try uploading the script again.</p>
<p>Read more articles by this author, about this and other subjects, <a target="_new" href="http://whatinowknow.com"><b>here</b></a>.</p>
<p><b>About The Author</b></p>
<p>Bob Power has been an Internet entrepreneur for longer than he would like to remember. He is currently on a voyage of learning, thanks to his readers, who have asked him to answer questions about topics they want more information on. You can see some of the surprising, and at times exciting results, and variety of topics and paths this has taken him on, or to contact Bob Power please <a target="_new" href="http://clubrrss.com">click here</a>.</p>
<p>These articles may be reproduced exactly as shown above. No revisions or changes are permitted.
</p>
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		<title>The 5 Key Steps To Promoting Your Website</title>
		<link>http://www.builderstree.com/site-promotion/The-5-Key-Steps-To-Promoting-Your-Website-1475/</link>
		<comments>http://www.builderstree.com/site-promotion/The-5-Key-Steps-To-Promoting-Your-Website-1475/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 03:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Site Promotion</category>
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Promoting your website can seem like a daunting, complicated task. The truth of it is that it&#8217;s not a trivial undertaking. But with some well laid plans, you can be sure that you&#8217;re leaving no stone unturned and working toward the best possible results.
Step 1: Preparation
- Prepare your website for the search engines -
This is [...]]]></description>
			<content:encoded><![CDATA[<p>Promoting your website can seem like a daunting, complicated task. The truth of it is that it&#8217;s not a trivial undertaking. But with some well laid plans, you can be sure that you&#8217;re leaving no stone unturned and working toward the best possible results.</p>
<p>Step 1: Preparation</p>
<p>- Prepare your website for the search engines -</p>
<p>This is a critical phase where elements such as keyphrase selection and web page optimization come into play. Whether you have a website already or not, this is where you need to start. Your site must be prepared and optimized to ensure that when the major search engines and directories visit your site, they index it properly and favourably.</p>
<p>Step 2: Popularity</p>
<p>- Establish a network of incoming links from other sites -</p>
<p>It is crucial that you establish plenty of quality, relevant links to your site. This typically means approaching websites in your industry (be they indirect competitors, vendors, suppliers or directory owners) and asking for a link, or offering to exchange links. Having a strong initial link popularity greatly increases the chances that the major search engines will find you before you even let them know you&#8217;re out there. During this phase you should also consider purchasing pay-for-inclusion memberships at some of the major directories. Although the costs can add up and typically need to be renewed yearly, the links that they provide are often extremely valuable.</p>
<p>Step 3: Broadcasting</p>
<p>- Let the search engines and directories know about your site -</p>
<p>This step is essentially web site submission. You should be submitting not only your site, but all pages within your site to the major search engines and directories. You can do this both manually and automatically (if you have the tools). Getting listed with the major players typically takes anywhere from 2 to 12 weeks. As such, you should continue this step until all your pages are indexed on all the search engines. But be careful: once a page is indexed, don&#8217;t keeping submitting it to that search engine; your work there is done.</p>
<p>Step 4: Advertising</p>
<p>- Purchasing of targeted visitors across the web -</p>
<p>This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest in the right programs and design your ad copy properly, you stand to make an excellent return on your investment here.</p>
<p>Step 5: Monitoring</p>
<p>- Keep an eye on your site&#8217;s standings -</p>
<p>Often the most overlooked step, you need to be very vigilante of how your site is performing in the eyes of the search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuring the effectiveness of any changes you make to your promotion campaign.</p>
<p>So now what?</p>
<p>Now that you&#8217;ve gone through the 5 key steps, it&#8217;s time to repeat the process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis.</p>
<p>Optimized pages become un-optimized the moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly.</p>
<p>Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you&#8217;re capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that.</p>
<p>Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don&#8217;t. Freshen up your ads to grab attention if they&#8217;re underperforming.</p>
<p>And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won&#8217;t find out about them two months after the fact. Good luck!</p>
<p>About The Author</p>
<p>Robin Eldred is the president of Apis Design, a Web Design and Promotion company located in Calgary, Alberta: <a href="http://www.apis.ca/" target="_new">http://www.apis.ca/</a>. Apis specializes in building and promoting eye-catching, user-focused websites that make clients money.</p>
<p><a href="mailto:robin@apis.ca">robin@apis.ca</a>
</p>
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		<title>Exploring Beyond Keywords Into Behavioral Research</title>
		<link>http://www.builderstree.com/internet-marketing/Exploring-Beyond-Keywords-Into-Behavioral-Research-1474/</link>
		<comments>http://www.builderstree.com/internet-marketing/Exploring-Beyond-Keywords-Into-Behavioral-Research-1474/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 07:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing</category>
		<guid isPermaLink="false"></guid>
		<description><![CDATA[If you have ever studied search engine optimization, then you&#8217;ll know that most educators place tremendous importance on performing good keyword research. After all, it&#8217;s true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It&#8217;s all about trying to attract the ideal audience [...]]]></description>
			<content:encoded><![CDATA[<p>If you have ever studied search engine optimization, then you&#8217;ll know that most educators place tremendous importance on performing good keyword research. After all, it&#8217;s true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It&#8217;s all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves &#8220;How do I get traffic to my site?&#8221; For many Web site owners, their source of traffic is an after-thought.</p>
<p>It&#8217;s much wiser, to first try and discover what keyword phrases people are searching for on the major search engines and then optimize Web content for those specific phrases. However, there are still further regions to explore that go beyond keyword research. Let&#8217;s call it researching the &#8220;behavior&#8221; of your target audience.</p>
<p>The difference between keyword research and behavioral research is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering while searching. Behavioral research has the added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.</p>
<p>Give this some careful thought. What could possibly be more important than getting inside the head of your target audience and discovering what they really want? Actually nothing! Once we understand exactly what someone is looking for, we can give them exactly what they want. Think &#8220;behavior.&#8221; Every day, people around the world use the Internet as a tool for a vast array of purposes. A study of behaviors can carry you much deeper into understanding the desires of your target audience and ultimately, an understanding of what kind of useful content to provide for them.</p>
<p>While most people are thinking about what keywords to use, try to expand your scope to focus and discover the fullest possible picture of what your customer REALLY wants, what they really are doing, by simply studying their searching behavior on the major search engines.</p>
<p>Why make all this fuss about behavior trends anyway? What creates behavioral trends? Think about it this way. If you can discover how a certain target audience is using the Internet, then chances are the rest of your target audience may be doing exactly the same thing. This is not only helpful with respect to the ideal keyword phrase selection but also may be helpful to your writing style. How you communicate to a grandmother will have a completely different spin than how you communicate with a sports enthusiast looking for sports scores or a photographer searching for a place to review several different lenses.</p>
<p>If you happened to learn that a grandmother is shopping online to buy a gift for her daughter&#8217;s newborn baby, then what are the chances of there being many other grandmothers doing the same thing. If enough grandmothers are doing this in real life every day, it creates a trend.</p>
<p>So lets get down to talking about behaviors then.</p>
<p>Some people have already realized that online consumers are searching for price comparisons online. Wouldn&#8217;t it be useful to know exactly what prices or what products people are comparing? How easily you could you take advantage of this information by creating ideal content within a retail site, that compares exactly these things that people are searching for and want to know! Not only that, but suppose you could research those exact products and determine fairly quickly where the biggest &#8220;window of opportunity&#8221; would be for you?</p>
<p>One of the most powerful and useful tools for researching human behavior is <a href="http://Wordtracker.com" target="_new">Wordtracker.com</a>. As an official member of Wordtracker&#8217;s question and answer support team, I help answer peoples questions about keyword research every day. The questions I answer are mostly things that customers are curious about, but often the answer to their question does not allow me the time to explain about some of the special advantages of Wordtracker.</p>
<p>This is why I wrote an e-book called Wordtracker Magic, to help people understand some simple, easy alternatives to performing keyword research and behavioral research. Many people miss the behavioral trends simply because they are thinking too narrowly about &#8220;keywords&#8221; which may already be pre-programmed into their minds. Remember, if there is enough common interest in any topic, so that a similar search behavior is occurring then it will often leave an identifiable trend behind in Wordtrackers database. Every time you can discover those trends, it&#8217;s like pure gold!</p>
<p>About The Author</p>
<p>John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive &#8220;hands on&#8221; search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through <a href="http://www.onlinewebtraining.com" target="_new">http://www.onlinewebtraining.com</a>, and he&#8217;s a member of Wordtracker&#8217;s official question support team.</p>
<p><a href="mailto:john@searchengineworkshops.com">john@searchengineworkshops.com</a>
</p>
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		<title>How To Get 10%+ Conversion Rates And Inceased Profits By Simply Breaking Even: Part 1</title>
		<link>http://www.builderstree.com/computers-internet/How-To-Get-10-Conversion-Rates-And-Inceased-Profits-By-Simply-Breaking-Even-Part-1-1473/</link>
		<comments>http://www.builderstree.com/computers-internet/How-To-Get-10-Conversion-Rates-And-Inceased-Profits-By-Simply-Breaking-Even-Part-1-1473/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 11:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Computers &amp; Internet</category>
		<guid isPermaLink="false"></guid>
		<description><![CDATA[How To Get 10%+ Conversion Rates And Inceased Profits By Simply Breaking Even: Part 1
&#160;by: David Hennebery
It&#8217;s becoming common knowledge the next big thing in Internet Marketing is video. Already many internet marketers have started doing this and there conversion rates are jumping from 2% to over 10%. So what exactly are they doing with [...]]]></description>
			<content:encoded><![CDATA[<p><b>How To Get 10%+ Conversion Rates And Inceased Profits By Simply Breaking Even: Part 1</b><br />
&nbsp;by: <b>David Hennebery</b></p>
<p>It&#8217;s becoming common knowledge the next big thing in Internet Marketing is video. Already many internet marketers have started doing this and there conversion rates are jumping from 2% to over 10%. So what exactly are they doing with these videos? Putting it simply they are replacing the written testimonial with video testimonials. </p>
<p>Which would convince you to buy more?</p>
<p>1)	A testimonial in a big yellow box written by someone you don&#8217;t know, telling you how great the ebook is and how much they have earned</p>
<p>Or</p>
<p>2)	A video created by the Publisher, showing you invoices of how much he/she earned by using the methods outlined in the ebook.</p>
<p>It&#8217;s obvious that the conversion will be much higher for number 2).</p>
<p>With this high conversion rate we can increase product price by 50% and increase profits further. This is the power of video. The big boys are already doing this, its easy for them, they have made huge sales with there products. So they simple get their clickbank or paypal receipts and demonstrate them on video. But the small fish can&#8217;t do this because they haven&#8217;t made the sales so they can&#8217;t prove on video how much they&#8217;ve made, which effectively won&#8217;t allow them to increase their conversion rates. Well there is a simple way they can do this and it&#8217;s all about breaking even.</p>
<p>The key ingredient in all this is, psychologically customers do not think of cost. If you have a video showing your clickbank receipts, all the potential customer is seeing is how much you&#8217;ve made. If you produced a clickbank cheque worth 8,000 for the month of May, the customer automatically assumes you made $8,000 profit selling your product. Roughly 80% will never stop and think that you spent $7,000 on costs to promote your ebook. They will see what they want to see, $8,000 in product sales. If a potential customer can see exactly how much you have earned using your product it will give him the confidence to do so and ultimately lead to purchasing the product.</p>
<p>In part 2, I will show exactly how you can make huge sales numbers, blast your conversion rates over 10% by breaking even and producing videos.</p>
<p><b>About The Author</b></p>
<p>David Hennebery is the owner and creator of a very successful ebook called ebookprofitmaker. He is regarded as an expert in eBook marketing and selling. To contact him email <a href="mailto:support@ebookprofitmaker.com">support@ebookprofitmaker.com</a> or <a href="http://www.ebookprofitmaker.com" target=new>http://www.ebookprofitmaker.com</a>.</p>
<p>Learn how I made 3,567.89 in 37 days online! I did and I&#8217;ll show you how.</p>
<p><a href="mailto:support@ebookprofitmaker.com">support@ebookprofitmaker.com</a></p>
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		<title>Do the Search Engines Know Your Website?</title>
		<link>http://www.builderstree.com/seo/Do-the-Search-Engines-Know-Your-Website-1472/</link>
		<comments>http://www.builderstree.com/seo/Do-the-Search-Engines-Know-Your-Website-1472/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 15:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>SEO</category>
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Are you considering a search engine promotion campaign to improve your website&#8217;s search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?
Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your [...]]]></description>
			<content:encoded><![CDATA[<p>Are you considering a search engine promotion campaign to improve your website&#8217;s search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?</p>
<p>Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results.</p>
<p>In the case of your website, you need to diagnose the patient and determine the extent of your website&#8217;s search engine visibility. Based on your findings, you can decide to focus on standard search results or paid search results.</p>
<p>Your checks should be done in the Google and Yahoo search engines since they are the major search engines in today&#8217;s marketplace. As an option, you should consider MSN since they have recently released their search engine. It is only a matter of time before they are considered a player, if not already.</p>
<p>Your first check determines if your website is indexed in Google or Yahoo. Think about the card catalog in your library. Each book has a card in the card catalog signifying the indexing of the book in the library. In this exercise you&#8217;ll check if your website has a &#8220;card&#8221; in the Google or Yahoo card catalog.</p>
<p>The first exercise is opening your web browser to the Google - www.google.com, Yahoo - www.yahoo.com or MSN - www.msn.com website. Enter your website&#8217;s URL, www.yourdomainname.com, in the search box and review the search results. Your website&#8217;s domain name or URL should appear in the search results if your site is indexed.</p>
<p>If just the domain name or URL is listed, the website has been indexed but not crawled by the search engine spider. A domain name and several lines of descriptive text indicate the website has been crawled by the search engine spider to determine the website&#8217;s content. Also, look for the link &#8220;Cached Page&#8221; or a similar phrase. This is another indication the website has been crawled for content by the search engine.</p>
<p>Now, you should know if your website is indexed and has a &#8220;card&#8221; in the search engine card catalog. Your second check evaluates the extent of your website&#8217;s indexing by determining which website pages are indexed by the respective search engine.</p>
<p>The second exercise is opening your web browser to the Google, Yahoo or MSN website. Enter the &#8220;site&#8221; command and your website&#8217;s URL in the search box in the format &#8220;site:www.yourdomainname.com&#8221; (quotation marks not required) and review the search results. All of your website&#8217;s pages indexed by the queried search engine should be listed. At the top of the search results screen look for &#8220;Results X - Y of about Z from www.yourdomainname.com&#8221; or a similar phrase. The value for Z indicates the total number of pages indexed by the queried search engine for your website.</p>
<p>In addition, you might see the comment &#8220;repeat the search with the omitted results included&#8221; in the results listing. Since the search engine does not always show the entire listing, you can click the link and view the complete list of your website&#8217;s indexed pages.</p>
<p>Your third check determines the number of inbound links from other websites to your website. The number of inbound links is very important in the ranking algorithms of many of the search engines. The commands for this exercise are slightly different between the search engines. We&#8217;ll review the commands for the three major search engines. The other search engines have similar commands.</p>
<p>Google &#038; MSN</p>
<p>Open your web browser to the Google or MSN website. Enter the &#8220;link&#8221; command and your website&#8217;s URL in the search box in the format &#8220;link: www.yourdomainname.com&#8221; (quotation marks not required) and review the search results.</p>
<p>All the external website pages linked to your website and indexed by the queried search engine should be listed. At the top of the search results screen look for &#8220;Results X - Y of Z linking to www.yourdomainname.com&#8221; or a similar phrase. The value for Z indicates the total number of externally linked pages to your website.</p>
<p>Yahoo</p>
<p>Open your web browser and go to the Yahoo website. Enter the &#8220;linkdomain&#8221; and &#8220;-site&#8221; command and your website&#8217;s URL in the search box in the format &#8220;linkdomain:www.yourdomainname.com -site:www.yourdomainname.com&#8221; (quotation marks not required). The &#8220;-site&#8221; command is used exclude the internally linked website pages from the results.</p>
<p>Review the search results. All the external website pages linked to your website and indexed by Yahoo should be listed. At the top right of the search results screen look for &#8220;Results X - Y of Z linking to www.yourdomainname.com.&#8221; The value for Z indicates the total number of externally linked pages to your website.</p>
<p>Do not be alarmed if the displayed results from Yahoo and MSN are significantly different from Google. Recently, Google began displaying limited or no results from the &#8220;link&#8221; command. The general conclusion from the search engine optimization community was that Google felt disclosing the link information might possibly share too much information regarding their ranking algorithm and its impact on a specific website.</p>
<p>From these three simple checks you should have determined if the search engines know the existence of your website and be prepared to select the proper search engine promotion campaign. A pay-per-click search engine campaign would be a good choice if your website&#8217;s search engine visibility is limited and the time deadline to achieve your desired search engine rankings is short. If the time to achieve the desired search engine rankings is not critical to your website&#8217;s marketing plans, then a search engine optimization campaign to improve the standard search results could be a logical decision.</p>
<p>About the Author</p>
<p>Chet Childers is a successful Internet marketer utilizing the power and quick response of pay-per-click marketing to increase website visibility and profitability. Click <a target="_new" href="http://www.ThePayPerClickMarketer.com">http://www.ThePayPerClickMarketer.com</a> and enroll in our e-course, &#8220;Discover Tips and Secrets for Pay-Per-Click Marketing Success,&#8221; or visit http:<a target="_new" href="http://www.ChetChilders.com">http://www.ChetChilders.com.</a>
</p>
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		<title>Make Money Online By Selling Information</title>
		<link>http://www.builderstree.com/computers-internet/Make-Money-Online-By-Selling-Information-1471/</link>
		<comments>http://www.builderstree.com/computers-internet/Make-Money-Online-By-Selling-Information-1471/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 19:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Computers &amp; Internet</category>
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Make Money Online By Selling Information
&#160;by: William Lee
The Internet has been dubbed The Information Superhighway and it certainly lives up to the name. Everyday, millions of people use the Internet and the World Wide Web to seek out information; whether it&#8217;s reviews of a new dishwasher, cheapest deals on package holidays, what&#8217;s on at the [...]]]></description>
			<content:encoded><![CDATA[<p><b>Make Money Online By Selling Information</b><br />
&nbsp;by: <b>William Lee</b></p>
<p>The Internet has been dubbed The Information Superhighway and it certainly lives up to the name. Everyday, millions of people use the Internet and the World Wide Web to seek out information; whether it&#8217;s reviews of a new dishwasher, cheapest deals on package holidays, what&#8217;s on at the local theatre or tracking down old friends. Chances are, if you&#8217;re looking for information, it can be found somewhere online.</p>
<p>Whilst the Internet is undoubtedly a rich sea of data, not all of it is useful information, relevant to the consumer. This, combined with the desire for instant gratification that the Internet instils in its users, builds up a demand for the right information - right NOW!</p>
<p>Despite the hype about making money quickly, easily, out of thin air or the dot com boom there is money to be made on the Internet. It&#8217;s a simplification of the process, but if you&#8217;re someone with the capability to meet some of this demand for information then you have an opportunity to make money online. As a supplier of information, you have the ability to help make the Internet more useful for the consumer by delivering what they want, when they want it. You can, of course, charge a fee for providing this convenience.</p>
<p>Whether or not you actually make a sale is another matter. Just like most other purchasing decisions, if the consumer considers the value of your offer as being greater than its cost (or the pain of not purchasing) then you&#8217;re likely to make a sale. Get the balance wrong and they&#8217;ll likely move on.</p>
<p>Whilst a lot of information is freely available online, it&#8217;s widely accepted that the age of the commercial Internet has arrived. Some may argue that there shouldn&#8217;t be any cost associated with information and whilst you may be able to find the same information at no cost somewhere on the Internet, often the time saved and the convenience of getting exactly what you want is considered worthy of the expense. As an example, you could try and borrow someone&#8217;s copy of a newspaper or you could pay to access the latest breaking news from the comfort of your own desk. Unsurprisingly, a large number of people chose the latter when the New York Times switched to a subscription model back in 2003. </p>
<p>There&#8217;s a great demand for information online. If you&#8217;re one of the people who can supply to this demand, especially if the information is specialist or niche, then there&#8217;s little to stop you from charging for your services. With a suitable marketplace to pitch your offer, there&#8217;s nothing to hold you back from trying is there?</p>
<p><b>About The Author</b></p>
<p>William Lee (<a href="http://www.wlee.me.uk" target=new>www.wlee.me.uk</a>) helps to distribute content freely from United Articles (<a href="http://www.unitedarticles.com" target=new>www.unitedarticles.com</a>). He also offers a free desktop XML feed generator tool (<a href="http://www.internetmarketingfool.com/xml_feed_generator" target=new>www.internetmarketingfool.com/xml_feed_generator</a>) to help others distribute their content.</p>
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		<title>Good Websites Stand Out From The Masses Of Boring, Hard To Travel Sites</title>
		<link>http://www.builderstree.com/web-design/Good-Websites-Stand-Out-From-The-Masses-Of-Boring-Hard-To-Travel-Sites-1470/</link>
		<comments>http://www.builderstree.com/web-design/Good-Websites-Stand-Out-From-The-Masses-Of-Boring-Hard-To-Travel-Sites-1470/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 23:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false"></guid>
		<description><![CDATA[Good websites stand out from the masses of boring, hard to travel, and overly commercial sites that now rule our Cyberspace. Interactivity and integrity are necessary for a site to become a hub of activity.
Websites, there&#8217;s literally billions of them out there in cyber-space. How many of them do you go to and just think [...]]]></description>
			<content:encoded><![CDATA[<p>Good websites stand out from the masses of boring, hard to travel, and overly commercial sites that now rule our Cyberspace. Interactivity and integrity are necessary for a site to become a hub of activity.</p>
<p>Websites, there&#8217;s literally billions of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention. So what makes a good website? I reckon it&#8217;s about interaction. You&#8217;ve got to make the visitor interested. You&#8217;ve got to grab their attention. Many sites use plenty of bright and shiny gimmicks to attract you, but once you make it through to the content of the site it&#8217;s just not worthy. A good site uses easy navigation, relevant content, and interactive media like comments and message boards. If you&#8217;re fortunate, whoever builds your site may even have a few tricks up their sleeves to make it really fun with sound, video, and other interactive fun stuff.</p>
<p>Do you want people to come to your site and then tell their friend and family about it? Do you want to have huge amounts of visitors? Do you want to succeed in making your dreams come to fruition on the Web? Make your website exciting! It might be easier said than done, but there are people around whose job it is to construct and design sites for a living. If you can afford it, go for the best. How great is it when you come across a site that has some special feature that you&#8217;ve never seen elsewhere? Isn&#8217;t it great when you find a site that relates to one of your interests that is simple and easy to get to the information you want? If you want to have people to come back again and again, you&#8217;ve got to keep updating the content to keep it fresh and interesting. Have a way for people to communicate with yourself and others who are into the same things. E.G. Forums, message boards and comments. The aim is to catch the &#8216;viewer&#8217;s&#8217; interest.</p>
<p>A lot of sites just look like giant advertisements and you have to search for the needle in the haystack to find out what the actual site is for. I know advertising is a way of making money, but if you want your site to have an authentic, respectable atmosphere that exudes a feeling of integrity, you better be careful. People are becoming wary of this consumer driven, mindless attack at the average civilian&#8217;s wallet. Some people will automatically leave a site if a bunch of commercials pop-up on the screen. Pop-ups, don&#8217;t even make me go there?</p>
<p>So, the aim of the game is to make a site that offers the public to be part of the action as well as being a source of knowledge or information that is in demand. A simple to navigate, good &#8216;feel&#8217;, and if possible-innovative site is the means to becoming the popular Internet magnate you&#8217;ve always dreamed of becoming. Another important fact is the idea of &#8216;you&#8217;. Your website is a chance to put your identity out there in the world. Be yourself. If you try to appeal to an audience in a way that doesn&#8217;t reflect your true self, you&#8217;re destined to fail. Be honest and speak from your real perspective on life. Give it to us from the heart.</p>
<p>About The Author</p>
<p>By Jesse S. Somer, M6.Net <a href="http://www.M6.net" target="_new">http://www.M6.net</a>, is some guy from somewhere wondering when the Internet will become the beacon of light it is destined to be. All it will take is a bit of accountability and honesty.</p>
<p><a href="mailto:priyankaa@M6.net">priyankaa@M6.net</a>
</p>
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		<title>How To Use Banner Ads Effectively</title>
		<link>http://www.builderstree.com/site-promotion/How-To-Use-Banner-Ads-Effectively-1469/</link>
		<comments>http://www.builderstree.com/site-promotion/How-To-Use-Banner-Ads-Effectively-1469/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 03:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Site Promotion</category>
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		<description><![CDATA[It&#8217;s no big secret that banner ads have become less effective than text links over the years. This phenomenon is called &#8220;banner blindness&#8221;. Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.
So what did many advertisers do to combat banner blindness? They made their banners harder [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s no big secret that banner ads have become less effective than text links over the years. This phenomenon is called &#8220;banner blindness&#8221;. Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.</p>
<p>So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks.</p>
<p>This of course led most users to like banners even less!</p>
<p>Does this mean that banner ads are useless? No, not at all!</p>
<p>There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it&#8217;s displayed on. Match up the design and color scheme with those of the site.</p>
<p>This means you&#8217;ll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it!</p>
<p>You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming.</p>
<p>Another technique that works extremely well is making your banners look just like regular text links. Here&#8217;s how to do it:</p>
<p>1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468&#215;60 banner.</p>
<p>2 - Upload a blank page with the text link on it to your website and view it in your web browser.</p>
<p>3 - Press the &#8220;Print Screen&#8221; button (Prt Scr).</p>
<p>4 - Load the Windows Paint application and click &#8220;Edit&#8221;, and then &#8220;Paste&#8221;. You&#8217;ll see a screenshot of your new web page with nothing on it except for the text link.</p>
<p>5 - Click &#8220;File&#8221;, and then &#8220;Save As&#8221;. Save the image as a JPEG.</p>
<p>6 - Load the saved JPEG image into any photo editing program, then crop it to 468&#215;60 pixels. You now have a standard 468&#215;60 banner that looks just like a normal text link!</p>
<p>About The Author</p>
<p>Rick Rouse is the owner of RLROUSE Directory &#038; Informational Resources, one of the fastest growing Directories on the web. Visit <a href="http://www.rlrouse.com" target="_new">http://www.rlrouse.com</a> and submit your URL!
</p>
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		<title>Discover Which Sales Triggers Are Most Effective When Mixed With SEO!</title>
		<link>http://www.builderstree.com/internet-marketing/Discover-Which-Sales-Triggers-Are-Most-Effective-When-Mixed-With-SEO-1468/</link>
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		<pubDate>Thu, 26 Aug 2010 07:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing</category>
		<guid isPermaLink="false"></guid>
		<description><![CDATA[We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword [...]]]></description>
			<content:encoded><![CDATA[<p>We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an &#8220;ideal&#8221; target audience, there is another more natural aspect that I&#8217;d like to just touch on here.</p>
<p>Writing for search engine robots is not enough:</p>
<p>Many search engine optimizers are empowered through training, with the ability to write for search engine robots and have crafted their skills to score exceptionally well for top relevancy. It surely is essential but there is another element that we need to reflect on besides just writing for search engine robots (as important as that is). I am referring to the importance of compelling your visitor to respond right now once they have landed on the Web page as a result of finding you in the top results. Just what is the exact reason that your target audience will make a buying decision? Why will they decide to buy or not to buy? What do they need to read within your copy that will get them to act right now?</p>
<p>There are only so many reasons why your visitors buy:</p>
<p>When I first started my business, I use to love to ask questions like&#8230;.Can you explain why I should buy from you? Invariably the client can often point out a number of important reasons why you might buy from him instead of the guy down the street. What you want to do is try asking a series of questions to help profile the client&#8217;s target audience. After all, this is the most important group to try and understand&#8230;.the &#8220;target audience&#8221;. At our live SEO Mastery Workshop, we teach people powerful ways that they can research their target audiences behavior. But let&#8217;s start by arming you with a few basic questions that should help you think about your writing style and communications.</p>
<p>Online or offline, most human beings have certain mindsets which can trigger buying. The challenge however, is we often behave a certain way without ever giving an ounce of thought to the REAL REASON why we buy. If we understand the real reason that that visitors respond, we can suddenly write much more effectively for the human brain as well as the search engine robots.</p>
<p>Let&#8217;s start by listing a 5 simple reasons that will trigger buying decisions:</p>
<ul>
<li>People will buy to save money
<li>People will also buy to make money
<li>People will buy something if it saves them time
<li>People will buy a product or service if it makes life easier
<li>People will buy something if it improves their safety
</ul>
<p>Okay, now in each of these 5 examples, ask yourself the following questions:</p>
<ul>
<li>If people will buy to save money -
<p>then ask yourself&#8230;</p>
<p>if your product or service saves them any money? (This is a trigger)</p>
<li>If people buy to make money
<p>then ask yourself&#8230;</p>
<p>does your product or service offer your audience any opportunities to earn?</p>
<li>If people buy to save time
<p>then ask yourself&#8230;</p>
<p>&#8230;.how might this apply to what you offer?</p>
<li>If people buyto make life easier
<p>then ask yourself&#8230;</p>
<p>are you able to name some improved conveniences?</p>
<li>If people buy to improve safety,
<p>then ask yourself&#8230;</p>
<p>does your product improve security or make people feel safer?</p>
</ul>
<p>You can see how having an understanding WHY people buy, can actually change the way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.</p>
<p>But wait!&#8230;</p>
<p>Are these the only reasons why people buy? Absolutely not! Start by creating a list of your own &#8220;triggers&#8221; or things that caused you to &#8220;make up your mind&#8221; to buy.</p>
<p>The more you explore your target audience&#8217;s mindset, the more fascinating this can become. Of course we have not even touched on a fraction of the many &#8220;triggers&#8221; that are at work in people&#8217;s minds when they are reading Web pages.</p>
<p>If you want some more buying triggers to consider, I&#8217;ll give you a few more</p>
<ul>
<li>People will buy to for specific brands (usually it has to do with prestige)
<li>People will buy to educate themselves
<li>People will buy to improve their health
<li>People will buy to settle their fears
<li>People will buy to have some fun
<li>People will buy to satisfy their curiosity
<li>People will buy to streamline their processes
<li>People will buy to prove they are right about some issue
<li>People will buy to improve their image or appearance
<li>People will buy to improve their quality of life
<li>People will buy to uniquely set themselves apart from the crowd
</ul>
<p>What other reasons can you think of that will compel your target audience to buy now?</p>
<p>Best regards,</p>
<p>About The Author</p>
<p>John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive &#8220;hands on&#8221; search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through <a href="http://www.onlinewebtraining.com" target="_new">http://www.onlinewebtraining.com</a>, and he&#8217;s a member of Wordtracker&#8217;s official question support team.</p>
<p><a href="mailto:john@searchengineworkshops.com">john@searchengineworkshops.com</a>
</p>
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