Increasing Link Popularity WITHOUT Exchanging Links
May 25, 2007
Yes, it can be done. Here are 7 ways that a site can acheiveincreased link popularity without having to exchange links:Directory Submissions - Submit to the Open Directory and othersites like JoeAnt and Gimpsy. These are all human revieweddirectories, therefore search engines will consider that yoursite must be of pretty good quality to be listed in them. Submissionto these sites is free, but there can be quite a wait to getreviewed, since editors are unpaid volunteers. In addition toa link popularity boost, a listing in Open Directory will getyour site listed in the other Open Directory powered siteslike Google’s web Directory, AOL’s web directory and many others.Tips For Directory Submissions:Editor Check - Is there an editor for your desired category?If not, consider applying. For Open Directory, this cangive you the power to add your site much more quickly.Link Title - Don’t try any tricks to get keywords in your titleif they are not in your company name. This will get your listingedited if the listing is approved or rejected outright. Thetitle must be your official website or company name.Description - Again, don’t try to insert extra keywords here,it could backfire and your description will be edited or yourlisting rejected. The description should be short and concise.Just tell what your website offers and give some product or service examples if appropriate. Again, keep it short!Be patient! - It may take weeks or months to be reviewed. Ifyou’ve submitted before and are still not listed, try writinga polite note to the editor of the category to see if therewas a problem.Paid Submissions - Paid submissions to quality directoriesand portals is also a good idea. It is well known that alisting in the Yahoo directory area will give you a good Google PageRank boost. Listing in the Yahoo directory areais $299, so skip this option if your budget is limited.Pay-Per-Click Search Engine Submissions - Google lists theresults of many smaller pay-per-click search engines. Thiscan help link popularity if your site is listed in theseresults for your important keywords and phrases. There arehundreds of these smaller PPC engines that offer a freeadvertising credit just for signing up. Take a jaunt onover to PayPerClickSearchEngines.com for a good list of them.Submit listings under all your important keywords and phrasesand include keywords in your title.Affiliate Program - Having an affiliate program can boost youroverall sales by letting other sites do the advertising for you,but did you know that this can also help link popularity? Forsome affiliate program services like Commission Junction orLinkShare, they use a special link to track clicks and sales,so these may not be effective since they do not contain youractual domain name. The kind of affiliate program I am talkingabout is the type that uses your domain name in the tracking URLyou give affiliates to use. Something like:http://www.yourcompanyname.com/aff?64340As long as your affiliate program uses this type of link, thenyour site should see an increase in link popularity. Just makesure you offer a good incentive for affiliates so that they willadd your link to their site. Even better, you can approve onlyrelated sites or sites with a good Google PageRank or Alexatraffic ranking into your program!Specialized Submissions - What type of site do you have? What do yousell? Chances are there is a directory that specializes in justsites like yours. Have a casino or gambling site? There are manygambling portals and search engines. Submit to all of them.Have a site that sells antique fishing tackle? Yep, there aredirectories relating to fishing, but you can also submit to themany antique and collectible directories as well! Sell weddingdresses in New York? Submit to the many wedding and bridal directoriesand the New York search engines too. Whatever your niche, chances arethat there is a specialized directory or search engine for that area.Find them and submit! You’ll benefit from the targeted traffic theysend but also increased link popularity.Create Your Own Directory - Set up your own specialized search engine,directory or portal catering to your target audience. Your site canbe a featured or showcase site on the main page and other pages!To attract users, add interactive content such as forums, have chats,offer contests, the possibilities are endless.Expired Domain Names - Maybe a site in your industry has gone out ofbusiness? You may be able to pick up their domain name and with itall their incoming links and traffic. Increase your link popularityby adding your link to the site prominently, then go ahead and re-direct the user to your site after a few seconds. Don’t re-directquickly or you may not reap any link popularity benefits.That’s it! 7 ways to increase your website’s link popularity withoutmaintaining a links page and without sending your visitors to competitors!
Kacey Donston - Submit-URL.net has been promoting online businesses since 1998.Offering search engine optimization, positioning services, pay perclick campaigns, ranking checks, resubmissions, evaluations and more.We offer comprehensive packages for home business owners, small businessesand corporate customers. http://www.submit-url.net
